Hot drinks in Spain - Market Forecast & Consumer Demographics

Synopsis
Hot drinks in Spain – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the hot drinks industry in Spain.

Introduction
Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for Spanish hot drinks products by splitting consumers by age, gender, income, region, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009.

Scope
• The hot drinks market consists of the sale of coffee, other hot drinks and tea.
• Market overview & forecast – overall Spain hot drinks market value and volume data split by category
• Market shares –company share, brand share and distribution share for the hot drinks market in Spain
• Hot drinks consumption and usage demographics –analysis of Consumer Demographics in the Spanish hot drinks market

Highlights
• In Spain, 55+ age group accounted for 31.5% share of the total hot drinks consumption in 2008.
• In Spain, urban consumers accounted for 82% of the total hot drinks consumption in 2008.
• In Spain, 55+ age group accounted for 31.3% share of the total coffee consumption in 2008.

Reasons to Purchase
• Develop business strategies by understanding the quantitative trends within the hot drinks market in Spain
• Design effective marketing and sales strategies by identifying consumption and usage demographics for Spanish hot drinks products
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Chapter 1 Introduction 2
What is this report about? 2
Market definition 3
LIST OF FIGURES 8
LIST OF TABLES 10
Chapter 2 Spanish Hot Drinks Market Overview & Forecast 13
Value analysis (Euro), 2004?09 13
Value analysis (Euro), 2009?14 14
Value analysis (US dollars), 2004?09 16
Value analysis (US dollars), 2009?14 16
Volume analysis, 2004?09 18
Volume analysis, 2009?14 19
Chapter 3 Spanish Hot Drinks Market Shares 21
Distribution analysis 25
Chapter 4 Spanish Hot Drinks Market – Consumption & Usage Demographics 27
Hot Drinks–consumer demographics 27
Coffee–consumer demographics 39
Other hot drinks–consumer demographics 51
Tea–consumer demographics 63
Chapter 5 Research Methodology 75
Methodology overview 75
Secondary research 76
Market modeling 77
Creating an initial data model 77
Revising the initial data model 77
Creating a final estimate 78
Creating demographic value splits 78
Primary research 78
Data finalization 79
Ongoing research 79
Chapter 6 Appendix 80
Future readings 80
How to contact experts in your industry 80
Disclaimer 80


LIST OF FIGURES
Figure 1: Hot drinks, Spain, value by category (€m), 2004?14 15
Figure 2: Hot drinks, Spain, category growth comparison, by value, 2004?14 17
Figure 3: Hot drinks, Spain, volume by category (kg, million), 2004?14 20
Figure 4: Hot drinks, Spain, category growth comparison, by volume, 2004?14 20
Figure 5: Hot drinks, Spain, company share by volume (%), 2008?09 23
Figure 6: Hot drinks, Spain, distribution channels by volume (%), 2008?09 26
Figure 7: Hot drinks, Spain, consumption by age group, % of total market value, 2008 27
Figure 8: Hot drinks, Spain, consumption by gender, % of total market value, 2008 29
Figure 9: Hot drinks, Spain, consumption by income, % of total market value, 2008 31
Figure 10: Hot drinks, Spain, consumption by urban/rural, % of total market value, 2008 33
Figure 11: Hot drinks, Spain, consumption by status, % of total market value, 2008 35
Figure 12: Hot drinks, Spain, consumption by region, % of total market value, 2008 37
Figure 13: Coffee, Spain, consumption by age group, % of total market value, 2008 39
Figure 14: Coffee, Spain, consumption by gender, % of total market value, 2008 41
Figure 15: Coffee, Spain, consumption by income, % of total market value, 2008 43
Figure 16: Coffee, Spain, consumption by urban/rural, % of total market value, 2008 45
Figure 17: Coffee, Spain, consumption by status, % of total market value, 2008 47
Figure 18: Coffee, Spain, consumption by region, % of total market value, 2008 49
Figure 19: Other hot drinks, Spain, consumption by age group, % of total market value, 2008 51
Figure 20: Other hot drinks, Spain, consumption by gender, % of total market value, 2008 53
Figure 21: Other hot drinks, Spain, consumption by income, % of total market value, 2008 55
Figure 22: Other hot drinks, Spain, consumption by urban/rural, % of total market value, 2008 57
Figure 23: Other hot drinks, Spain, consumption by status, % of total market value, 2008 59
Figure 24: Other hot drinks, Spain, consumption by region, % of total market value, 2008 61
Figure 25: Tea, Spain, consumption by age group, % of total market value, 2008 63
Figure 26: Tea, Spain, consumption by gender, % of total market value, 2008 65
Figure 27: Tea, Spain, consumption by income, % of total market value, 2008 67
Figure 28: Tea, Spain, consumption by urban/rural, % of total market value, 2008 69
Figure 29: Tea, Spain, consumption by status, % of total market value, 2008 71
Figure 30: Tea, Spain, consumption by status, % of total market value, 2008 73
Figure 31: Annual data review process 76


LIST OF TABLES
Table 1: Hot drinks category definitions 4
Table 2: Hot drinks distribution channels 5
Table 3: Hot drinks, Spain, value by category (€m), 2004?09 13
Table 4: Hot drinks, Spain, value forecast by category (€m), 2009?14 14
Table 5: Hot drinks, Spain, value by category ($m), 2004?09 16
Table 6: Hot drinks, Spain, value forecast by category ($m), 2009?14 16
Table 7: Hot drinks, Spain, volume by category (kg, million), 2004?09 18
Table 8: Hot drinks, Spain, volume forecast by category (kg, million), 2009?14 19
Table 9: Hot drinks, Spain, brand share by volume (%), 2008?09 21
Table 10: Hot drinks, Spain, volume by brand (kg, million), 2008?09 22
Table 11: Hot drinks, Spain, company share by volume (%), 2008?09 24
Table 12: Hot drinks, Spain, volume by company (kg, million), 2008?09 24
Table 13: Hot drinks, Spain, distribution channels by volume (%), 2008?09 25
Table 14: Hot drinks, Spain, volume by distribution channel (kg, million), 2008?09 25
Table 15: Hot drinks, Spain, consumption by age group, value ($m), 2004?08 28
Table 16: Hot drinks, Spain consumption by age group, % of total market value, 2004?08 28
Table 17: Hot drinks, Spain, consumption by gender, value ($m), 2004–08 30
Table 18: Hot drinks, Spain, consumption by gender, % of total market value, 2004–08 30
Table 19: Hot drinks, Spain, consumption by income, value ($m), 2004–08 32
Table 20: Hot drinks, Spain, consumption by income, % of total market value, 2004–08 32
Table 21: Hot drinks, Spain, consumption urban/rural, value ($m), 2004–08 34
Table 22: Hot drinks, Spain, consumption by urban/rural, % of total market value, 2004–08 34
Table 23: Hot drinks, Spain, consumption by status, value ($m), 2004–08 36
Table 24: Hot drinks, Spain, consumption by status, % of total market value, 2004–08 36
Table 25: Hot drinks, Spain, consumption by region, value ($m), 2004–08 38
Table 26: Hot drinks, Spain, consumption by region, % of total market value, 2004–08 38
Table 27: Coffee, Spain, consumption by age group, value ($m), 2004?08 40
Table 28: Coffee, Spain consumption by age group, % of total market value, 2004?08 40
Table 29: Coffee, Spain, consumption by gender, value ($m), 2004–08 42
Table 30: Coffee, Spain, consumption by gender, % of total market value, 2004–08 42
Table 31: Coffee, Spain, consumption by income, value ($m), 2004–08 44
Table 32: Coffee, Spain, consumption by income, % of total market value, 2004–08 44
Table 33: Coffee, Spain, consumption by urban/rural, value ($m), 2004–08 46
Table 34: Coffee, Spain, consumption by urban/rural, % of total market value, 2004–08 46
Table 35: Coffee, Spain, consumption by status, value ($m), 2004–08 48
Table 36: Coffee, Spain, consumption by status, % of total market value, 2004–08 48
Table 37: Coffee, Spain, consumption by region, value ($m), 2004–08 50
Table 38: Coffee, Spain, consumption by region, % of total market value, 2004–08 50
Table 39: Other hot drinks, Spain, consumption by age group, value ($m), 2004?08 52
Table 40: Other hot drinks, Spain, consumption by age group, % of total market value, 2004?08 52
Table 41: Other hot drinks, Spain, consumption by gender, value ($m), 2004–08 54
Table 42: Other hot drinks, Spain, consumption by gender, % of total market value, 2004–08 54
Table 43: Other hot drinks, Spain, consumption by income, value ($m), 2004–08 56
Table 44: Other hot drinks, Spain, consumption by income, % of total market value, 2004–08 56
Table 45: Other hot drinks, Spain, consumption urban/rural, value ($m), 2004–08 58
Table 46: Other hot drinks, Spain, consumption by urban/rural, % of total market value, 2004–08 58
Table 47: Other hot drinks, Spain, consumption by status, value ($m), 2004–08 60
Table 48: Other hot drinks, Spain, consumption by status, % of total market value, 2004–08 60
Table 49: Other hot drinks, Spain, consumption by region, value ($m), 2004–08 62
Table 50: Other hot drinks, Spain, consumption by region, % of total market value, 2004–08 62
Table 51: Tea, Spain, consumption by age group, value ($m), 2004?08 64
Table 52: Tea, Spain, consumption by age group, % of total market value, 2004?08 64
Table 53: Tea, Spain, consumption by gender, value ($m), 2004–08 66
Table 54: Tea, Spain, consumption by gender, % of total market value, 2004–08 66
Table 55: Tea, Spain, consumption by income, value ($m), 2004–08 68
Table 56: Tea, Spain, consumption by income, % of total market value, 2004–08 68
Table 57: Tea, Spain, consumption by urban/rural, value ($m), 2004–08 70
Table 58: Tea, Spain, consumption by urban/rural, % of total market value, 2004–08 70
Table 59: Tea, Spain, consumption by status, value ($m), 2004–08 72
Table 60: Tea, Spain, consumption by status, % of total market value, 2004–08 72
Table 61: Tea, Spain, consumption by region, value ($m), 2004–08 74
Table 62: Tea, Spain, consumption by region, % of total market value, 2004–08 74


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