Hot Drinks in Sweden to 2014

Introduction

This databook provides key data and information on the hot drinks market in Sweden. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: coffee, other hot drinks and tea

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the hot drinks market, including company overview, key facts and business description

Highlights

The market for hot drinks in Sweden increased at a compound annual growth rate of 0.9% between 2004 and 2009.

The coffee category led the hot drinks market in Sweden, accounting for a share of 78.8%.

Leading players in Swedish hot drinks market include Kraft Foods, Inc., Nestle S.A. and Löfbergs Lila AB.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the hot drinks market in Sweden

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: hot drinks 2
Summary category level: coffee 3
Summary category level: other hot drinks 4
Summary category level: tea 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Swedish Krona), 2004?09 20
Value analysis (Swedish Krona), 2009?14 21
Value analysis (US dollars), 2004?09 23
Value analysis (US dollars), 2009?14 23
Volume analysis, 2004?09 25
Volume analysis, 2009?14 26
Company and brand share analysis 28
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profiles 38
Kraft Foods, Inc. 38
Nestlé SA 41
Chapter 5 Category Analysis: Coffee 44
Value analysis (Swedish Krona), 2004?09 44
Value analysis (Swedish Krona), 2009?14 45
Value analysis (US dollars), 2004?09 46
Value analysis (US dollars), 2009?14 46
Volume analysis, 2004?09 48
Volume analysis, 2009?14 49
Company and brand share analysis 51
Distribution analysis 54
Expenditure and consumption per capita 56
Chapter 6 Category Analysis: Other Hot Drinks 59
Value analysis (Swedish Krona), 2004?09 59
Value analysis (Swedish Krona), 2009?14 60
Value analysis (US dollars), 2004?09 62
Value analysis (US dollars), 2009?14 62
Volume analysis, 2004?09 63
Volume analysis, 2009?14 64
Company and brand share analysis 66
Distribution analysis 68
Expenditure and consumption per capita 70
Chapter 7 Category Analysis: Tea 73
Value analysis (Swedish Krona), 2004?09 73
Value analysis (Swedish Krona), 2009?14 74
Value analysis (US dollars), 2004?09 76
Value analysis (US dollars), 2009?14 77
Volume analysis, 2004?09 79
Volume analysis, 2009?14 80
Company and brand share analysis 82
Distribution analysis 86
Expenditure and consumption per capita 88
Chapter 8 Country Comparison 92
Value 92
Volume 96
Market share 100
Chapter 9 New Product Development 101
Product launches over time 101
Recent product launches 104
Chapter 10 Macroeconomic Profile 105
Macroeconomic Indicators 105
Chapter 11 Research Methodology 110
Methodology overview 110
Secondary research 111
Market modeling 112
Creating an initial data model 112
Revising the initial data model 112
Creating a final estimate 113
Creating demographic value splits 113
Primary research 113
Data finalization 114
Ongoing research 114
Chapter 12 Appendix 115
Future readings 115
How to contact experts in your industry 115
Disclaimer 115

LIST OF FIGURES
Figure 1: Hot drinks, Sweden, value by category (SEKm), 2004?14 22
Figure 2: Hot drinks, Sweden, category growth comparison, by value, 2004?14 24
Figure 3: Hot drinks, Sweden, volume by category (kg, million), 2004?14 27
Figure 4: Hot drinks, Sweden, category growth comparison, by volume, 2004?14 27
Figure 5: Hot drinks, Sweden, company share by volume (%), 2008?09 30
Figure 6: Hot drinks, Sweden, distribution channels by volume (%), 2008?09 34
Figure 7: Coffee, Sweden, value by segment (SEKm), 2004?14 45
Figure 8: Coffee, Sweden, category growth comparison, by value, 2004?14 47
Figure 9: Coffee, Sweden, volume by segment (kg, million), 2004?14 50
Figure 10: Coffee, Sweden, category growth comparison, by volume, 2004?14 50
Figure 11: Coffee, Sweden, company share by volume (%), 2008?09 52
Figure 12: Coffee, Sweden, distribution channels by volume (%), 2008?09 55
Figure 13: Other hot drinks, Sweden, value by segment (SEKm), 2004?14 61
Figure 14: Other hot drinks, Sweden, volume by segment (kg, million), 2004?14 65
Figure 15: Other hot drinks, Sweden, distribution channels by volume (%), 2008?09 69
Figure 16: Tea, Sweden, value by segment (SEKm), 2004?14 75
Figure 17: Tea, Sweden, category growth comparison, by value, 2004?14 78
Figure 18: Tea, Sweden, volume by segment (kg, million), 2004?14 81
Figure 19: Tea, Sweden, category growth comparison, by volume, 2004?14 81
Figure 20: Tea, Sweden, company share by volume (%), 2008?09 84
Figure 21: Tea, Sweden, distribution channels by volume (%), 2008?09 87
Figure 22: Global hot drinks market split (value terms, 2009), top five countries 93
Figure 23: Global hot drinks market value, 2004–09, top five countries 95
Figure 24: Global hot drinks market split (volume terms, 2009), top five countries 97
Figure 25: Global hot drinks market volume, 2004–09, top five countries 99
Figure 26: Annual data review process 111

LIST OF TABLES
Table 1: Hot drinks category definitions 8
Table 2: Hot drinks distribution channels 9
Table 3: Hot drinks, Sweden, value by category (SEKm), 2004?09 20
Table 4: Hot drinks, Sweden, value forecast by category (SEKm), 2009?14 21
Table 5: Hot drinks, Sweden, value by category ($m), 2004?09 23
Table 6: Hot drinks, Sweden, value forecast by category ($m), 2009?14 23
Table 7: Hot drinks, Sweden, volume by category (kg, million), 2004?09 25
Table 8: Hot drinks, Sweden, volume forecast by category (kg, million), 2009?14 26
Table 9: Hot drinks, Sweden, brand share by volume (%), 2008?09 28
Table 10: Hot drinks, Sweden, volume by brand (kg, million), 2008?09 29
Table 11: Hot drinks, Sweden, company share by volume (%), 2008?09 31
Table 12: Hot drinks, Sweden, volume by company (kg, million), 2008?09 32
Table 13: Hot drinks, Sweden, distribution channels by volume (%), 2008?09 33
Table 14: Hot drinks, Sweden, volume by distribution channel (kg, million), 2008?09 33
Table 15: Hot drinks, Sweden, expenditure per capita (SEK), 2004?09 35
Table 16: Hot drinks, Sweden, forecast expenditure per capita (SEK), 2009?14 35
Table 17: Hot drinks, Sweden, expenditure per capita ($), 2004?09 36
Table 18: Hot drinks, Sweden, forecast expenditure per capita ($), 2009?14 36
Table 19: Hot drinks, Sweden, consumption per capita (kg), 2004?09 37
Table 20: Hot drinks, Sweden, forecast consumption per capita (kg), 2009?14 37
Table 21: Kraft Foods, Inc. key facts 38
Table 22: Nestlé SA key facts 41
Table 23: Coffee, Sweden, value by segment (SEKm), 2004?09 44
Table 24: Coffee, Sweden, value forecast by segment (SEKm), 2009?14 45
Table 25: Coffee, Sweden, value by segment ($m), 2004?09 46
Table 26: Coffee, Sweden, value forecast by segment ($m), 2009?14 46
Table 27: Coffee, Sweden, volume by segment (kg, million), 2004?09 48
Table 28: Coffee, Sweden, volume forecast by segment (kg, million), 2009?14 49
Table 29: Coffee, Sweden, brand share by volume (%), 2008?09 51
Table 30: Coffee, Sweden, volume by brand (kg, million), 2008?09 51
Table 31: Coffee, Sweden, company share by volume (%), 2008?09 53
Table 32: Coffee, Sweden, volume by company (kg, million), 2008?09 53
Table 33: Coffee, Sweden, distribution channels by volume (%), 2008?09 54
Table 34: Coffee, Sweden, volume by distribution channel (kg, million), 2008?09 54
Table 35: Coffee, Sweden, expenditure per capita (SEK), 2004?09 56
Table 36: Coffee, Sweden, forecast expenditure per capita (SEK), 2009?14 56
Table 37: Coffee, Sweden, expenditure per capita ($), 2004?09 57
Table 38: Coffee, Sweden, forecast expenditure per capita ($), 2009?14 57
Table 39: Coffee, Sweden, consumption per capita (kg), 2004?09 58
Table 40: Coffee, Sweden, forecast consumption per capita (kg), 2009?14 58
Table 41: Other hot drinks, Sweden, value by segment (SEKm), 2004?09 59
Table 42: Other hot drinks, Sweden, value forecast by segment (SEKm), 2009?14 60
Table 43: Other hot drinks, Sweden, value by segment ($m), 2004?09 62
Table 44: Other hot drinks, Sweden, value forecast by segment ($m), 2009?14 62
Table 45: Other hot drinks, Sweden, volume by segment (kg, million), 2004?09 63
Table 46: Other hot drinks, Sweden, volume forecast by segment (kg, million), 2009?14 64
Table 47: Other hot drinks, Sweden, brand share by volume (%), 2008?09 66
Table 48: Other hot drinks, Sweden, volume by brand (kg, million), 2008?09 66
Table 49: Other hot drinks, Sweden, company share by volume (%), 2008?09 67
Table 50: Other hot drinks, Sweden, volume by company (kg, million), 2008?09 67
Table 51: Other hot drinks, Sweden, distribution channels by volume (%), 2008?09 68
Table 52: Other hot drinks, Sweden, volume by distribution channel (kg, million), 2008?09 68
Table 53: Other hot drinks, Sweden, expenditure per capita (SEK), 2004?09 70
Table 54: Other hot drinks, Sweden, forecast expenditure per capita (SEK), 2009?14 70
Table 55: Other hot drinks, Sweden, expenditure per capita ($), 2004?09 71
Table 56: Other hot drinks, Sweden, forecast expenditure per capita ($), 2009?14 71
Table 57: Other hot drinks, Sweden, consumption per capita (kg), 2004?09 72
Table 58: Other hot drinks, Sweden, forecast consumption per capita (kg), 2009?14 72
Table 59: Tea, Sweden, value by segment (SEKm), 2004?09 73
Table 60: Tea, Sweden, value forecast by segment (SEKm), 2009?14 74
Table 61: Tea, Sweden, value by segment ($m), 2004?09 76
Table 62: Tea, Sweden, value forecast by segment ($m), 2009?14 77
Table 63: Tea, Sweden, volume by segment (kg, million), 2004?09 79
Table 64: Tea, Sweden, volume forecast by segment (kg, million), 2009?14 80
Table 65: Tea, Sweden, brand share by volume (%), 2008?09 82
Table 66: Tea, Sweden, volume by brand (kg, million), 2008?09 83
Table 67: Tea, Sweden, company share by volume (%), 2008?09 85
Table 68: Tea, Sweden, volume by company (kg, million), 2008?09 85
Table 69: Tea, Sweden, distribution channels by volume (%), 2008?09 86
Table 70: Tea, Sweden, volume by distribution channel (kg, million), 2008?09 86
Table 71: Tea, Sweden, expenditure per capita (SEK), 2004?09 88
Table 72: Tea, Sweden, forecast expenditure per capita (SEK), 2009?14 89
Table 73: Tea, Sweden, expenditure per capita ($), 2004?09 89
Table 74: Tea, Sweden, forecast expenditure per capita ($), 2009?14 90
Table 75: Tea, Sweden, consumption per capita (kg), 2004?09 90
Table 76: Tea, Sweden, forecast consumption per capita (kg), 2009?14 91
Table 77: Global hot drinks market value, 2009 92
Table 78: Global hot drinks market split (value terms ($m), 2009), top five countries 95
Table 79: Global hot drinks market volume, 2009 96
Table 80: Global hot drinks market split (volume terms, 2009), top five countries 99
Table 81: Leading players, top five countries 100
Table 82: Sweden hot drinks new product launches reports, by company (top five companies), 2009 101
Table 83: Sweden hot drinks new product launches SKUs, by company (top five companies), 2009 102
Table 84: Sweden hot drinks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 102
Table 85: Sweden hot drinks new product launches (reports), by ingredients (top 10 ingredients), 2009 103
Table 86: Sweden hot drinks new product launches (reports), by package tags or claims (top 10 claims), 2009 103
Table 87: Sweden hot drinks new product launches - recent five launches (2009) 104
Table 88: Sweden population, by age group, 2004?09 (millions) 105
Table 89: Sweden population forecast, by age group, 2009?14 (millions) 106
Table 90: Sweden population, by gender, 2004?09 (millions) 106
Table 91: Sweden population forecast, by gender, 2009?14 (millions) 107
Table 92: Sweden nominal GDP, 2004?09 (SEKbn, nominal prices) 107
Table 93: Sweden nominal GDP forecast, 2009?14 (SEKbn, nominal prices) 107
Table 94: Sweden real GDP, 2004?09 (SEKbn, 2000 prices) 108
Table 95: Sweden real GDP forecast, 2009?14 (SEKbn, 2000 prices) 108
Table 96: Sweden real GDP, 2004?09 ($bn, 2000 prices) 108
Table 97: Sweden real GDP forecast, 2009?14 ($bn, 2000 prices) 109
Table 98: Sweden consumer price index, 2004?09 (2000=100) 109
Table 99: Sweden consumer price index, 2009?14 (2000=100) 109


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