Hot drinks in Taiwan to 2012

This databook is a detailed information resource covering all the key data points on Hot drinks in Taiwan. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Report Highlights
The market for Hot drinks in Taiwan increased between 2002-2007, growing at an average annual rate of 1.7%.

The leading company in the market in 2007 was Ten Ren Tea Co. Ltd. The second-largest player was Vitalon Foods Co., Ltd. with Unilever in third place.
[Studien Infos ausblenden]

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Hot drinks 2
Summary category level - Coffee 3
Summary category level - Tea 4
Summary category level - Other hot drinks 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value Analysis, 2002-2007 20
Value Analysis, 2007-2012 21
Value Analysis, US$ 2002-2007 23
Value Analysis, US$ 2007-2012 23
Volume Analysis, 2002-2007 25
Volume Analysis, 2007-2012 26
Company and Brand Share Analysis 29
Distribution Analysis 34
Expenditure & consumption per capita 36
Chapter 4 LEADING COMPANY PROFILES 39
Kraft Foods Inc. 39
Procter & Gamble Company, The 41
Chapter 5 CATEGORY ANALYSIS - COFFEE 44
Value Analysis, 2002-2007 44
Value Analysis, 2007-2012 45
Value Analysis, US$ 2002-2007 47
Value Analysis, US$ 2007-2012 47
Volume Analysis, 2002-2007 49
Volume Analysis, 2007-2012 50
Company and Brand Share Analysis 53
Distribution Analysis 56
Expenditure & consumption per capita 58
Chapter 6 CATEGORY ANALYSIS - TEA 61
Value Analysis, 2002-2007 61
Value Analysis, 2007-2012 62
Value Analysis, US$ 2002-2007 64
Value Analysis, US$ 2007-2012 65
Volume Analysis, 2002-2007 67
Volume Analysis, 2007-2012 68
Company and Brand Share Analysis 71
Distribution Analysis 76
Expenditure & consumption per capita 78
Chapter 7 CATEGORY ANALYSIS - OTHER HOT DRINKS 82
Value Analysis, 2002-2007 82
Value Analysis, 2007-2012 83
Value Analysis, US$ 2002-2007 85
Value Analysis, US$ 2007-2012 85
Volume Analysis, 2002-2007 87
Volume Analysis, 2007-2012 88
Company and Brand Share Analysis 91
Distribution Analysis 94
Expenditure & consumption per capita 96
Chapter 8 COUNTRY COMPARISON 99
Value 99
Volume 104
Market Share 109
Chapter 9 NEW PRODUCT DEVELOPMENT 110
Product launches over time 110
Recent product launches 115
Chapter 10 TAIWAN SOCIOECONOMIC PROFILE 116
Country Overview 116
Key Facts 117
Political Overview 118
Taiwan Economic Overview 119
Chapter 11 TAIWAN MACROECONOMIC PROFILE 120
Macroeconomic Indicators 120
Chapter 12 RESEARCH METHODOLOGY 125
Methodology overview 125
Secondary research 126
Market modeling 127
Primary research 128
Data finalization 129
Ongoing research 129
Chapter 13 APPENDIX 130
Future readings 130
How to contact experts in your industry 130
[Inhaltsverzeichnis ausblenden]

Table 1: Hot drinks category definitions 8
Table 2: Hot drinks distribution channels 9
Table 3: Taiwan Hot drinks value, 2002-2007 (TWD m, nominal prices) 20
Table 4: Taiwan Hot drinks value forecast, 2007-2012 (TWD m, nominal prices) 21
Table 5: Taiwan Hot drinks value, 2002-2007 (US$ m nominal prices) 23
Table 6: Taiwan Hot drinks value forecast, 2007-2012 (US$ m nominal prices) 23
Table 7: Taiwan Hot drinks volume, 2002-2007 (Kg m) 25
Table 8: Taiwan Hot drinks volume forecast, 2007-2012 (Kg m) 26
Table 9: Taiwan Hot drinks brand share, by volume, 2006-2007 (%) 29
Table 10: Taiwan Hot drinks volume, by brand 2006-2007 (Kg m) 30
Table 11: Taiwan Hot drinks company share by volume, 2006-2007 (%) 32
Table 12: Taiwan Hot drinks volume, by company, 2006-2007 (Kg m) 33
Table 13: Taiwan Hot drinks distribution channels, by volume, 2006-2007 (%) 34
Table 14: Taiwan Hot drinks volume, by distribution channel, 2006-2007 (Kg m) 34
Table 15: Taiwan Hot drinks expenditure per capita, 2002-2007 (TWD, nominal prices) 36
Table 16: Taiwan Hot drinks forecast expenditure per capita, 2007-2012 (TWD, nominal prices) 36
Table 17: Taiwan Hot drinks expenditure per capita, 2002-2007 (US$ nominal prices) 37
Table 18: Taiwan Hot drinks forecast expenditure per capita, 2007-2012 (US$ nominal prices) 37
Table 19: Taiwan Hot drinks consumption per capita, 2002-2007 (Kg) 38
Table 20: Taiwan Hot drinks forecast consumption per capita, 2007-2012 (Kg) 38
Table 21: Kraft Foods Inc. Key Facts 39
Table 22: Procter & Gamble Company, The Key Facts 41
Table 23: Taiwan Coffee value, 2002-2007 (TWD m, nominal prices) 44
Table 24: Taiwan Coffee value forecast, 2007-2012 (TWD m, nominal prices) 45
Table 25: Taiwan Coffee value, 2002-2007 (US$ m nominal prices) 47
Table 26: Taiwan Coffee value forecast, 2007-2012 (US$ m nominal prices) 47
Table 27: Taiwan Coffee volume, 2002-2007 (Kg m) 49
Table 28: Taiwan Coffee volume forecast, 2007-2012 (Kg m) 50
Table 29: Taiwan Coffee brand share, by volume, 2006-2007 (%) 53
Table 30: Taiwan Coffee volume, by brand 2006-2007 (Kg m) 53
Table 31: Taiwan Coffee company share by volume, 2006-2007 (%) 55
Table 32: Taiwan Coffee volume, by company, 2006-2007 (Kg m) 55
Table 33: Taiwan Coffee distribution channels, by volume, 2006-2007 (%) 56
Table 34: Taiwan Coffee volume, by distribution channel, 2006-2007 (Kg m) 56
Table 35: Taiwan Coffee expenditure per capita, 2002-2007 (TWD, nominal prices) 58
Table 36: Taiwan Coffee forecast expenditure per capita, 2007-2012 (TWD, nominal prices) 58
Table 37: Taiwan Coffee expenditure per capita, 2002-2007 (US$ nominal prices) 59
Table 38: Taiwan Coffee forecast expenditure per capita, 2007-2012 (US$ nominal prices) 59
Table 39: Taiwan Coffee consumption per capita, 2002-2007 (Kg) 60
Table 40: Taiwan Coffee forecast consumption per capita, 2007-2012 (Kg) 60
Table 41: Taiwan Tea value, 2002-2007 (TWD m, nominal prices) 61
Table 42: Taiwan Tea value forecast, 2007-2012 (TWD m, nominal prices) 62
Table 43: Taiwan Tea value, 2002-2007 (US$ m nominal prices) 64
Table 44: Taiwan Tea value forecast, 2007-2012 (US$ m nominal prices) 65
Table 45: Taiwan Tea volume, 2002-2007 (Kg m) 67
Table 46: Taiwan Tea volume forecast, 2007-2012 (Kg m) 68
Table 47: Taiwan Tea brand share, by volume, 2006-2007 (%) 71
Table 48: Taiwan Tea volume, by brand 2006-2007 (Kg m) 72
Table 49: Taiwan Tea company share by volume, 2006-2007 (%) 74
Table 50: Taiwan Tea volume, by company, 2006-2007 (Kg m) 75
Table 51: Taiwan Tea distribution channels, by volume, 2006-2007 (%) 76
Table 52: Taiwan Tea volume, by distribution channel, 2006-2007 (Kg m) 76
Table 53: Taiwan Tea expenditure per capita, 2002-2007 (TWD, nominal prices) 78
Table 54: Taiwan Tea forecast expenditure per capita, 2007-2012 (TWD, nominal prices) 79
Table 55: Taiwan Tea expenditure per capita, 2002-2007 (US$ nominal prices) 79
Table 56: Taiwan Tea forecast expenditure per capita, 2007-2012 (US$ nominal prices) 80
Table 57: Taiwan Tea consumption per capita, 2002-2007 (Kg) 80
Table 58: Taiwan Tea forecast consumption per capita, 2007-2012 (Kg) 81
Table 59: Taiwan Other hot drinks value, 2002-2007 (TWD m, nominal prices) 82
Table 60: Taiwan Other hot drinks value forecast, 2007-2012 (TWD m, nominal prices) 83
Table 61: Taiwan Other hot drinks value, 2002-2007 (US$ m nominal prices) 85
Table 62: Taiwan Other hot drinks value forecast, 2007-2012 (US$ m nominal prices) 85
Table 63: Taiwan Other hot drinks volume, 2002-2007 (Kg m) 87
Table 64: Taiwan Other hot drinks volume forecast, 2007-2012 (Kg m) 88
Table 65: Taiwan Other hot drinks brand share, by volume, 2006-2007 (%) 91
Table 66: Taiwan Other hot drinks volume, by brand 2006-2007 (Kg m) 91
Table 67: Taiwan Other hot drinks company share by volume, 2006-2007 (%) 93
Table 68: Taiwan Other hot drinks volume, by company, 2006-2007 (Kg m) 93
Table 69: Taiwan Other hot drinks distribution channels, by volume, 2006-2007 (%) 94
Table 70: Taiwan Other hot drinks volume, by distribution channel, 2006-2007 (Kg m) 94
Table 71: Taiwan Other hot drinks expenditure per capita, 2002-2007 (TWD, nominal prices) 96
Table 72: Taiwan Other hot drinks forecast expenditure per capita, 2007-2012 (TWD, nominal prices) 96
Table 73: Taiwan Other hot drinks expenditure per capita, 2002-2007 (US$ nominal prices) 97
Table 74: Taiwan Other hot drinks forecast expenditure per capita, 2007-2012 (US$ nominal prices) 97
Table 75: Taiwan Other hot drinks consumption per capita, 2002-2007 (Kg) 98
Table 76: Taiwan Other hot drinks forecast consumption per capita, 2007-2012 (Kg) 98
Table 77: Global Hot drinks market value, 2007 99
Table 78: Global Hot drinks market split (value terms (US$ m), 2007) – Top 5 countries 102
Table 79: Global Hot drinks market volume, 2007 104
Table 80: Global Hot drinks market split (volume terms, 2007) – Top 5 countries 107
Table 81: Leading players - Top 5 countries 109
Table 82: Taiwan Coffee new product launches (reports) and SKUs, by company (Top 5 companies), 2007 110
Table 83: Taiwan Coffee new product launches (reports), by flavor and fragrances 2007 111
Table 84: Taiwan Coffee new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 111
Table 85: Taiwan Coffee new product launches (reports), by Package tags or Claims (Top 10 claims), 2007 112
Table 86: Taiwan Tea new product launches (reports) and SKUs, by company (Top 5 companies), 2007 112
Table 87: Taiwan Tea new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 113
Table 88: Taiwan Tea new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 113
Table 89: Taiwan Tea new product launches (reports), by Package tags or Claims (Top 10 claims), 2007 114
Table 90: Taiwan Coffee new product launches (reports) - Recent 5 launches 115
Table 91: Taiwan Tea new product launches (reports) - Recent 5 launches 115
Table 92: Taiwan Key Facts 117
Table 93: Taiwan population, by age group, 2002-2007 (millions) 120
Table 94: Taiwan population forecast, by age group, 2007-2012 (millions) 121
Table 95: Taiwan population, by gender, 2002-2007 (millions) 121
Table 96: Taiwan population forecast, by gender, 2007-2012 (millions) 122
Table 97: Taiwan nominal GDP, 2002-2007 (TWD bn, 2000 prices) 122
Table 98: Taiwan nominal GDP forecast, 2007-2012 (TWD bn, 2000 prices) 122
Table 99: Taiwan real GDP, 2002-2007 (TWD bn, nominal prices) 123
Table 100: Taiwan real GDP forecast, 2007-2012 (TWD bn, nominal prices) 123
Table 101: Taiwan real GDP, 2002-2007 (US$ bn, 2000 prices) 123
Table 102: Taiwan real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 124
Table 103: Taiwan consumer price index, 2002-2007 (2003=100) 124
Table 104: Taiwan consumer price index, 2007-2012 (2003=100) 124
Figure 1: Taiwan Hot drinks value & value forecast, 2002-2012 (TWD m, nominal prices) 22
Figure 2: Taiwan Hot drinks category growth comparison, by value, 2002-2012 24
Figure 3: Taiwan Hot drinks volume & volume forecast, 2002-2012 (Kg m) 27
Figure 4: Taiwan Hot drinks category growth comparison, by volume, 2002-2012 28
Figure 5: Taiwan Hot drinks company share, by volume, 2006-2007 (%) 31
Figure 6: Taiwan Hot drinks distribution channels, by volume, 2006-2007(%) 35
Figure 7: Taiwan Coffee value & value forecast, 2002-2012 (TWD m, nominal prices) 46
Figure 8: Taiwan Coffee category growth comparison, by value, 2002-2012 48
Figure 9: Taiwan Coffee volume & volume forecast, 2002-2012 (Kg m) 51
Figure 10: Taiwan Coffee category growth comparison, by volume, 2002-2012 52
Figure 11: Taiwan Coffee company share, by volume, 2006-2007 (%) 54
Figure 12: Taiwan Coffee distribution channels, by volume, 2006-2007(%) 57
Figure 13: Taiwan Tea value & value forecast, 2002-2012 (TWD m, nominal prices) 63
Figure 14: Taiwan Tea category growth comparison, by value, 2002-2012 66
Figure 15: Taiwan Tea volume & volume forecast, 2002-2012 (Kg m) 69
Figure 16: Taiwan Tea category growth comparison, by volume, 2002-2012 70
Figure 17: Taiwan Tea company share, by volume, 2006-2007 (%) 73
Figure 18: Taiwan Tea distribution channels, by volume, 2006-2007(%) 77
Figure 19: Taiwan Other hot drinks value & value forecast, 2002-2012 (TWD m, nominal prices) 84
Figure 20: Taiwan Other hot drinks category growth comparison, by value, 2002-2012 86
Figure 21: Taiwan Other hot drinks volume & volume forecast, 2002-2012 (Kg m) 89
Figure 22: Taiwan Other hot drinks category growth comparison, by volume, 2002-2012 90
Figure 23: Taiwan Other hot drinks company share, by volume, 2006-2007 (%) 92
Figure 24: Taiwan Other hot drinks distribution channels, by volume, 2006-2007(%) 95
Figure 25: Global Hot drinks market split (value terms, 2007) – Top 5 countries 100
Figure 26: Global Hot drinks market value, 2002 – 2007 (Top 5 countries) 103
Figure 27: Global Hot drinks market split (volume terms, 2007) – Top 5 countries 105
Figure 28: Global Hot drinks market volume, 2002 – 2007 (Top 5 countries) 108
Figure 29: Map of Taiwan 117
Figure 30: Annual data review process 126
[Tabellenverzeichnis ausblenden]