Hot drinks in Turkey to 2012

This databook is a detailed information resource covering all the key data points on Hot drinks in Turkey. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Report Highlights
The market for Hot drinks in Turkey increased between 2002-2007, growing at an average annual rate of 5.0%.

The leading company in the market in 2007 was Çaykur (Government-owned). The second-largest player was Unilever with Nestle S.A. in third place.
[Studien Infos ausblenden]

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Hot drinks 2
Summary category level - Coffee 3
Summary category level - Tea 4
Summary category level - Other hot drinks 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value Analysis, 2002-2007 20
Value Analysis, 2007-2012 21
Value Analysis, US$ 2002-2007 23
Value Analysis, US$ 2007-2012 23
Volume Analysis, 2002-2007 25
Volume Analysis, 2007-2012 26
Company and Brand Share Analysis 29
Distribution Analysis 33
Expenditure & consumption per capita 35
Chapter 4 LEADING COMPANY PROFILES 38
Unilever 38
Chapter 5 CATEGORY ANALYSIS - COFFEE 40
Value Analysis, 2002-2007 40
Value Analysis, 2007-2012 41
Value Analysis, US$ 2002-2007 43
Value Analysis, US$ 2007-2012 43
Volume Analysis, 2002-2007 45
Volume Analysis, 2007-2012 46
Company and Brand Share Analysis 49
Distribution Analysis 51
Expenditure & consumption per capita 53
Chapter 6 CATEGORY ANALYSIS - TEA 56
Value Analysis, 2002-2007 56
Value Analysis, 2007-2012 57
Value Analysis, US$ 2002-2007 59
Value Analysis, US$ 2007-2012 60
Volume Analysis, 2002-2007 62
Volume Analysis, 2007-2012 63
Company and Brand Share Analysis 66
Distribution Analysis 69
Expenditure & consumption per capita 71
Chapter 7 CATEGORY ANALYSIS - OTHER HOT DRINKS 75
Value Analysis, 2002-2007 75
Value Analysis, 2007-2012 76
Value Analysis, US$ 2002-2007 78
Value Analysis, US$ 2007-2012 78
Volume Analysis, 2002-2007 80
Volume Analysis, 2007-2012 81
Company and Brand Share Analysis 84
Distribution Analysis 86
Expenditure & consumption per capita 88
Chapter 8 COUNTRY COMPARISON 91
Value 91
Volume 96
Market Share 101
Chapter 9 NEW PRODUCT DEVELOPMENT 102
Product launches over time 102
Recent product launches 107
Chapter 10 TURKEY SOCIOECONOMIC PROFILE 108
Country Overview 108
Key Facts 109
Political Overview 110
Turkey Economic Overview 111
Chapter 11 TURKEY MACROECONOMIC PROFILE 112
Macroeconomic Indicators 112
Chapter 12 RESEARCH METHODOLOGY 117
Methodology overview 117
Secondary research 118
Market modeling 119
Primary research 120
Data finalization 121
Ongoing research 121
Chapter 13 APPENDIX 122
Future readings 122
How to contact experts in your industry 122
[Inhaltsverzeichnis ausblenden]

Table 1: Hot drinks category definitions 8
Table 2: Hot drinks distribution channels 9
Table 3: Turkey Hot drinks value, 2002-2007 (TRL m, nominal prices) 20
Table 4: Turkey Hot drinks value forecast, 2007-2012 (TRL m, nominal prices) 21
Table 5: Turkey Hot drinks value, 2002-2007 (US$ m nominal prices) 23
Table 6: Turkey Hot drinks value forecast, 2007-2012 (US$ m nominal prices) 23
Table 7: Turkey Hot drinks volume, 2002-2007 (Kg m) 25
Table 8: Turkey Hot drinks volume forecast, 2007-2012 (Kg m) 26
Table 9: Turkey Hot drinks brand share, by volume, 2006-2007 (%) 29
Table 10: Turkey Hot drinks volume, by brand 2006-2007 (Kg m) 30
Table 11: Turkey Hot drinks company share by volume, 2006-2007 (%) 32
Table 12: Turkey Hot drinks volume, by company, 2006-2007 (Kg m) 32
Table 13: Turkey Hot drinks distribution channels, by volume, 2006-2007 (%) 33
Table 14: Turkey Hot drinks volume, by distribution channel, 2006-2007 (Kg m) 33
Table 15: Turkey Hot drinks expenditure per capita, 2002-2007 (TRL, nominal prices) 35
Table 16: Turkey Hot drinks forecast expenditure per capita, 2007-2012 (TRL, nominal prices) 35
Table 17: Turkey Hot drinks expenditure per capita, 2002-2007 (US$ nominal prices) 36
Table 18: Turkey Hot drinks forecast expenditure per capita, 2007-2012 (US$ nominal prices) 36
Table 19: Turkey Hot drinks consumption per capita, 2002-2007 (Kg) 37
Table 20: Turkey Hot drinks forecast consumption per capita, 2007-2012 (Kg) 37
Table 21: Unilever Key Facts 38
Table 22: Turkey Coffee value, 2002-2007 (TRL m, nominal prices) 40
Table 23: Turkey Coffee value forecast, 2007-2012 (TRL m, nominal prices) 41
Table 24: Turkey Coffee value, 2002-2007 (US$ m nominal prices) 43
Table 25: Turkey Coffee value forecast, 2007-2012 (US$ m nominal prices) 43
Table 26: Turkey Coffee volume, 2002-2007 (Kg m) 45
Table 27: Turkey Coffee volume forecast, 2007-2012 (Kg m) 46
Table 28: Turkey Coffee brand share, by volume, 2006-2007 (%) 49
Table 29: Turkey Coffee volume, by brand 2006-2007 (Kg m) 49
Table 30: Turkey Coffee company share by volume, 2006-2007 (%) 50
Table 31: Turkey Coffee volume, by company, 2006-2007 (Kg m) 50
Table 32: Turkey Coffee distribution channels, by volume, 2006-2007 (%) 51
Table 33: Turkey Coffee volume, by distribution channel, 2006-2007 (Kg m) 51
Table 34: Turkey Coffee expenditure per capita, 2002-2007 (TRL, nominal prices) 53
Table 35: Turkey Coffee forecast expenditure per capita, 2007-2012 (TRL, nominal prices) 53
Table 36: Turkey Coffee expenditure per capita, 2002-2007 (US$ nominal prices) 54
Table 37: Turkey Coffee forecast expenditure per capita, 2007-2012 (US$ nominal prices) 54
Table 38: Turkey Coffee consumption per capita, 2002-2007 (Kg) 55
Table 39: Turkey Coffee forecast consumption per capita, 2007-2012 (Kg) 55
Table 40: Turkey Tea value, 2002-2007 (TRL m, nominal prices) 56
Table 41: Turkey Tea value forecast, 2007-2012 (TRL m, nominal prices) 57
Table 42: Turkey Tea value, 2002-2007 (US$ m nominal prices) 59
Table 43: Turkey Tea value forecast, 2007-2012 (US$ m nominal prices) 60
Table 44: Turkey Tea volume, 2002-2007 (Kg m) 62
Table 45: Turkey Tea volume forecast, 2007-2012 (Kg m) 63
Table 46: Turkey Tea brand share, by volume, 2006-2007 (%) 66
Table 47: Turkey Tea volume, by brand 2006-2007 (Kg m) 66
Table 48: Turkey Tea company share by volume, 2006-2007 (%) 68
Table 49: Turkey Tea volume, by company, 2006-2007 (Kg m) 68
Table 50: Turkey Tea distribution channels, by volume, 2006-2007 (%) 69
Table 51: Turkey Tea volume, by distribution channel, 2006-2007 (Kg m) 69
Table 52: Turkey Tea expenditure per capita, 2002-2007 (TRL, nominal prices) 71
Table 53: Turkey Tea forecast expenditure per capita, 2007-2012 (TRL, nominal prices) 72
Table 54: Turkey Tea expenditure per capita, 2002-2007 (US$ nominal prices) 72
Table 55: Turkey Tea forecast expenditure per capita, 2007-2012 (US$ nominal prices) 73
Table 56: Turkey Tea consumption per capita, 2002-2007 (Kg) 73
Table 57: Turkey Tea forecast consumption per capita, 2007-2012 (Kg) 74
Table 58: Turkey Other hot drinks value, 2002-2007 (TRL m, nominal prices) 75
Table 59: Turkey Other hot drinks value forecast, 2007-2012 (TRL m, nominal prices) 76
Table 60: Turkey Other hot drinks value, 2002-2007 (US$ m nominal prices) 78
Table 61: Turkey Other hot drinks value forecast, 2007-2012 (US$ m nominal prices) 78
Table 62: Turkey Other hot drinks volume, 2002-2007 (Kg m) 80
Table 63: Turkey Other hot drinks volume forecast, 2007-2012 (Kg m) 81
Table 64: Turkey Other hot drinks brand share, by volume, 2006-2007 (%) 84
Table 65: Turkey Other hot drinks volume, by brand 2006-2007 (Kg m) 84
Table 66: Turkey Other hot drinks company share by volume, 2006-2007 (%) 85
Table 67: Turkey Other hot drinks volume, by company, 2006-2007 (Kg m) 85
Table 68: Turkey Other hot drinks distribution channels, by volume, 2006-2007 (%) 86
Table 69: Turkey Other hot drinks volume, by distribution channel, 2006-2007 (Kg m) 86
Table 70: Turkey Other hot drinks expenditure per capita, 2002-2007 (TRL, nominal prices) 88
Table 71: Turkey Other hot drinks forecast expenditure per capita, 2007-2012 (TRL, nominal prices) 88
Table 72: Turkey Other hot drinks expenditure per capita, 2002-2007 (US$ nominal prices) 89
Table 73: Turkey Other hot drinks forecast expenditure per capita, 2007-2012 (US$ nominal prices) 89
Table 74: Turkey Other hot drinks consumption per capita, 2002-2007 (Kg) 90
Table 75: Turkey Other hot drinks forecast consumption per capita, 2007-2012 (Kg) 90
Table 76: Global Hot drinks market value, 2007 91
Table 77: Global Hot drinks market split (value terms (US$ m), 2007) – Top 5 countries 94
Table 78: Global Hot drinks market volume, 2007 96
Table 79: Global Hot drinks market split (volume terms, 2007) – Top 5 countries 99
Table 80: Leading players - Top 5 countries 101
Table 81: Turkey Coffee new product launches (reports) and SKUs, by company (Top 5 companies), 2007 102
Table 82: Turkey Coffee new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 103
Table 83: Turkey Coffee new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 103
Table 84: Turkey Coffee new product launches (reports), by Package tags or Claims 2007 104
Table 85: Turkey Tea new product launches (reports) and SKUs, by company (Top 5 companies), 2007 104
Table 86: Turkey Tea new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 105
Table 87: Turkey Tea new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 105
Table 88: Turkey Tea new product launches (reports), by Package tags or Claims (Top 10 claims), 2007 106
Table 89: Turkey Coffee new product launches (reports) - Recent 5 launches 107
Table 90: Turkey Tea new product launches (reports) - Recent 5 launches 107
Table 91: Turkey Key Facts 109
Table 92: Turkey population, by age group, 2002-2007 (millions) 112
Table 93: Turkey population forecast, by age group, 2007-2012 (millions) 113
Table 94: Turkey population, by gender, 2002-2007 (millions) 113
Table 95: Turkey population forecast, by gender, 2007-2012 (millions) 114
Table 96: Turkey nominal GDP, 2002-2007 (TRL bn, 2000 prices) 114
Table 97: Turkey nominal GDP forecast, 2007-2012 (TRL bn, 2000 prices) 114
Table 98: Turkey real GDP, 2002-2007 (TRL bn, nominal prices) 115
Table 99: Turkey real GDP forecast, 2007-2012 (TRL bn, nominal prices) 115
Table 100: Turkey real GDP, 2002-2007 (US$ bn, 2000 prices) 115
Table 101: Turkey real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 116
Table 102: Turkey consumer price index, 2002-2007 (2003=100) 116
Table 103: Turkey consumer price index, 2007-2012 (2003=100) 116
Figure 1: Turkey Hot drinks value & value forecast, 2002-2012 (TRL m, nominal prices) 22
Figure 2: Turkey Hot drinks category growth comparison, by value, 2002-2012 24
Figure 3: Turkey Hot drinks volume & volume forecast, 2002-2012 (Kg m) 27
Figure 4: Turkey Hot drinks category growth comparison, by volume, 2002-2012 28
Figure 5: Turkey Hot drinks company share, by volume, 2006-2007 (%) 31
Figure 6: Turkey Hot drinks distribution channels, by volume, 2006-2007(%) 34
Figure 7: Turkey Coffee value & value forecast, 2002-2012 (TRL m, nominal prices) 42
Figure 8: Turkey Coffee category growth comparison, by value, 2002-2012 44
Figure 9: Turkey Coffee volume & volume forecast, 2002-2012 (Kg m) 47
Figure 10: Turkey Coffee category growth comparison, by volume, 2002-2012 48
Figure 11: Turkey Coffee distribution channels, by volume, 2006-2007(%) 52
Figure 12: Turkey Tea value & value forecast, 2002-2012 (TRL m, nominal prices) 58
Figure 13: Turkey Tea category growth comparison, by value, 2002-2012 61
Figure 14: Turkey Tea volume & volume forecast, 2002-2012 (Kg m) 64
Figure 15: Turkey Tea category growth comparison, by volume, 2002-2012 65
Figure 16: Turkey Tea company share, by volume, 2006-2007 (%) 67
Figure 17: Turkey Tea distribution channels, by volume, 2006-2007(%) 70
Figure 18: Turkey Other hot drinks value & value forecast, 2002-2012 (TRL m, nominal prices) 77
Figure 19: Turkey Other hot drinks category growth comparison, by value, 2002-2012 79
Figure 20: Turkey Other hot drinks volume & volume forecast, 2002-2012 (Kg m) 82
Figure 21: Turkey Other hot drinks category growth comparison, by volume, 2002-2012 83
Figure 22: Turkey Other hot drinks distribution channels, by volume, 2006-2007(%) 87
Figure 23: Global Hot drinks market split (value terms, 2007) – Top 5 countries 92
Figure 24: Global Hot drinks market value, 2002 – 2007 (Top 5 countries) 95
Figure 25: Global Hot drinks market split (volume terms, 2007) – Top 5 countries 97
Figure 26: Global Hot drinks market volume, 2002 – 2007 (Top 5 countries) 100
Figure 27: Map of Turkey 109
Figure 28: Annual data review process 118
[Tabellenverzeichnis ausblenden]