Hot Drinks in Venezuela to 2011

This databook is a detailed information resource covering all the key data points on Hot Drinks in Venezuela. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.



Report Highlights
The market for Hot Drinks in Venezuela increased between 2001-2006, growing at an average annual rate of 0.2%. The leading company in the market in 2006 was Marcelo & Rivero C.A. The second-largest player was Café la Fama de america with Café San Antonio in third place.


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Chapter 1 EXECUTIVE SUMMARY 2
Summary market level - Hot Drinks 2
Summary category level - Coffee 3
Summary category level - Tea 4
Summary category level - Other Hot Drinks 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 VENEZUELA HOT DRINKS - MARKET OVERVIEW 18
Value Analysis, 2001-2006 18
Value Analysis, 2006-2011 19
Value Analysis, US$ 2001-2006 21
Value Analysis, US$ 2006-2011 22
Volume Analysis, 2001-2006 24
Volume Analysis, 2006-2011 25
Company and Brand Share Analysis 28
Expenditure & consumption per head 32
Chapter 4 LEADING COMPANY PROFILES 35
NESTLE S.A. 35
Unilever Group (Unilever). 38
Chapter 5 CATEGORY ANALYSIS - COFFEE 40
Value Analysis, 2001-2006 40
Value Analysis, 2006-2011 41
Value Analysis, US$ 2001-2006 43
Value Analysis, US$ 2006-2011 44
Volume Analysis, 2001-2006 46
Volume Analysis, 2006-2011 47
Company and Brand Share Analysis 50
Expenditure & consumption per head 53
Chapter 6 CATEGORY ANALYSIS - TEA 56
Value Analysis, 2001-2006 56
Value Analysis, 2006-2011 57
Value Analysis, US$ 2001-2006 59
Value Analysis, US$ 2006-2011 60
Volume Analysis, 2001-2006 61
Volume Analysis, 2006-2011 62
Company and Brand Share Analysis 64
Expenditure & consumption per head 67
Chapter 7 CATEGORY ANALYSIS - OTHER HOT DRINKS 70
Value Analysis, 2001-2006 70
Value Analysis, 2006-2011 71
Value Analysis, US$ 2001-2006 73
Value Analysis, US$ 2006-2011 74
Volume Analysis, 2001-2006 76
Volume Analysis, 2006-2011 77
Company and Brand Share Analysis 80
Expenditure & consumption per head 83
Chapter 8 COUNTRY COMPARISON 86
Value 86
Volume 90
Market Share 94
Chapter 9 NEW PRODUCT DEVELOPMENT 95
Product launches over time 95
Recent product launches 97
Chapter 10 VENEZUELA SOCIOECONOMIC PROFILE 98
Country Overview 98
Key Facts 99
Political Overview 100
Venezuela Economic Overview 101
Chapter 11 VENEZUELA MACROECONOMIC PROFILE 102
Macroeconomic Indicators 102
Chapter 12 RESEARCH METHODOLOGY 107
Methodology overview 107
Secondary research 108
Market modelling 109
Primary research 110
Data finalisation 110
Ongoing research 111
Chapter 13 APPENDIX 112
Future readings 112
How to contact experts in your industry 112

[Inhaltsverzeichnis ausblenden]

Table 1: Hot Drinks category definitions 8
Table 2: Venezuela Hot Drinks value, 2001-2006 (VEB m, nominal prices) 18
Table 3: Venezuela Hot Drinks value forecast, 2006-2011 (VEB m, nominal prices) 19
Table 4: Venezuela Hot Drinks value, 2001-2006 (US$ m nominal prices) 21
Table 5: Venezuela Hot Drinks value forecast, 2006-2011 (US$ m nominal prices) 22
Table 6: Venezuela Hot Drinks volume, 2001-2006 (Kg m) 24
Table 7: Venezuela Hot Drinks volume forecast, 2006-2011 (Kg m) 25
Table 8: Venezuela Hot Drinks brand share, by value, 2005-2006 (%) 28
Table 9: Venezuela Hot Drinks value, by brand 2005-2006 (VEB m nominal prices) 28
Table 10: Venezuela Hot Drinks company share by value, 2005-2006 (%) 30
Table 11: Venezuela Hot Drinks value, by company, 2005-2006 (VEB m nominal prices) 31
Table 12: Venezuela Hot Drinks expenditure per head, 2001-2006 (VEB, nominal prices) 32
Table 13: Venezuela Hot Drinks forecast expenditure per head, 2006-2011 (VEB, nominal prices) 32
Table 14: Venezuela Hot Drinks expenditure per head, 2001-2006 (US$ nominal prices) 33
Table 15: Venezuela Hot Drinks forecast expenditure per head, 2006-2011 (US$ nominal prices) 33
Table 16: Venezuela Hot Drinks consumption per head, 2001-2006 (Kg) 34
Table 17: Venezuela Hot Drinks forecast consumption per head, 2006-2011 (Kg) 34
Table 18: Nestle S.A. Key Facts 35
Table 19: Unilever Key Facts 38
Table 20: Venezuela Coffee value, 2001-2006 (VEB m, nominal prices) 40
Table 21: Venezuela Coffee value forecast, 2006-2011 (VEB m, nominal prices) 41
Table 22: Venezuela Coffee value, 2001-2006 (US$ m nominal prices) 43
Table 23: Venezuela Coffee value forecast, 2006-2011 (US$ m nominal prices) 44
Table 24: Venezuela Coffee volume, 2001-2006 (Kg m) 46
Table 25: Venezuela Coffee volume forecast, 2006-2011 (Kg m) 47
Table 26: Venezuela Coffee brand share, by value, 2005-2006 (%) 50
Table 27: Venezuela Coffee value, by brand 2005-2006 (VEB m nominal prices) 50
Table 28: Venezuela Coffee company share by value, 2005-2006 (%) 52
Table 29: Venezuela Coffee value, by company, 2005-2006 (VEB m nominal prices) 52
Table 30: Venezuela Coffee expenditure per head, 2001-2006 (VEB, nominal prices) 53
Table 31: Venezuela Coffee forecast expenditure per head, 2006-2011 (VEB, nominal prices) 53
Table 32: Venezuela Coffee expenditure per head, 2001-2006 (US$ nominal prices) 54
Table 33: Venezuela Coffee forecast expenditure per head, 2006-2011 (US$ nominal prices) 54
Table 34: Venezuela Coffee consumption per head, 2001-2006 (Kg) 55
Table 35: Venezuela Coffee forecast consumption per head, 2006-2011 (Kg) 55
Table 36: Venezuela Tea value, 2001-2006 (VEB m, nominal prices) 56
Table 37: Venezuela Tea value forecast, 2006-2011 (VEB m, nominal prices) 57
Table 38: Venezuela Tea value, 2001-2006 (US$ m nominal prices) 59
Table 39: Venezuela Tea value forecast, 2006-2011 (US$ m nominal prices) 60
Table 40: Venezuela Tea volume, 2001-2006 (Kg m) 61
Table 41: Venezuela Tea volume forecast, 2006-2011 (Kg m) 62
Table 42: Venezuela Tea brand share, by value, 2005-2006 (%) 64
Table 43: Venezuela Tea value, by brand 2005-2006 (VEB m nominal prices) 64
Table 44: Venezuela Tea company share by value, 2005-2006 (%) 66
Table 45: Venezuela Tea value, by company, 2005-2006 (VEB m nominal prices) 66
Table 46: Venezuela Tea expenditure per head, 2001-2006 (VEB, nominal prices) 67
Table 47: Venezuela Tea forecast expenditure per head, 2006-2011 (VEB, nominal prices) 67
Table 48: Venezuela Tea expenditure per head, 2001-2006 (US$ nominal prices) 68
Table 49: Venezuela Tea forecast expenditure per head, 2006-2011 (US$ nominal prices) 68
Table 50: Venezuela Tea consumption per head, 2001-2006 (Kg) 69
Table 51: Venezuela Tea forecast consumption per head, 2006-2011 (Kg) 69
Table 52: Venezuela Other Hot Drinks value, 2001-2006 (VEB m, nominal prices) 70
Table 53: Venezuela Other Hot Drinks value forecast, 2006-2011 (VEB m, nominal prices) 71
Table 54: Venezuela Other Hot Drinks value, 2001-2006 (US$ m nominal prices) 73
Table 55: Venezuela Other Hot Drinks value forecast, 2006-2011 (US$ m nominal prices) 74
Table 56: Venezuela Other Hot Drinks volume, 2001-2006 (Kg m) 76
Table 57: Venezuela Other Hot Drinks volume forecast, 2006-2011 (Kg m) 77
Table 58: Venezuela Other Hot Drinks brand share, by value, 2005-2006 (%) 80
Table 59: Venezuela Other Hot Drinks value, by brand 2005-2006 (VEB m nominal prices) 80
Table 60: Venezuela Other Hot Drinks company share by value, 2005-2006 (%) 82
Table 61: Venezuela Other Hot Drinks value, by company, 2005-2006 (VEB m nominal prices) 82
Table 62: Venezuela Other Hot Drinks expenditure per head, 2001-2006 (VEB, nominal prices) 83
Table 63: Venezuela Other Hot Drinks forecast expenditure per head, 2006-2011 (VEB, nominal prices) 83
Table 64: Venezuela Other Hot Drinks expenditure per head, 2001-2006 (US$ nominal prices) 84
Table 65: Venezuela Other Hot Drinks forecast expenditure per head, 2006-2011 (US$ nominal prices) 84
Table 66: Venezuela Other Hot Drinks consumption per head, 2001-2006 (Kg) 85
Table 67: Venezuela Other Hot Drinks forecast consumption per head, 2006-2011 (Kg) 85
Table 68: Global Hot Drinks market value, 2006 86
Table 69: Global Hot Drinks market split (value terms (US$ m), 2006) – Top 5 countries 89
Table 70: Global Hot Drinks market volume, 2006 90
Table 71: Global Hot Drinks market split (volume terms, 2006) – Top 5 countries 93
Table 72: Leading players - Top 5 countries 94
Table 73: Venezuela Tea new product launches (reports) and SKUs, by company, 2006 95
Table 74: Venezuela Tea new product launches (reports), by flavor and fragrances, 2006 95
Table 75: Venezuela Tea new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 96
Table 76: Venezuela Tea new product launches (reports), by Package tags or Claims, 2006 96
Table 77: Venezuela Tea new product launches (reports) 97
Table 78: Venezuela Key Facts 99
Table 79: Venezuela population, by age group, 2000-2005 (millions) 102
Table 80: Venezuela population forecast, by age group, 2005-2010 (millions) 103
Table 81: Venezuela population, by gender, 2000-2005 (millions) 103
Table 82: Venezuela population forecast, by gender, 2005-2010 (millions) 104
Table 83: Venezuela real GDP, 2000-2005 (VEB bn, 2005 prices) 104
Table 84: Venezuela real GDP forecast, 2005-2010 (VEB bn, 2005 prices) 104
Table 85: Venezuela nominal GDP, 2000-2005 (VEB bn, nominal prices) 105
Table 86: Venezuela real GDP, 2000-2005 (US$ bn, 2005 prices) 105
Table 87: Venezuela real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 105
Table 88: Venezuela consumer price index, 2000-2005 (2000=100) 106
Table 89: Venezuela consumer price index, 2005-2010 (2000=100) 106
Table 90: Venezuela exchange rate, 2000-2005 106



Figure 1: Venezuela Hot Drinks value & value forecast, 2001-2011 (VEB m, nominal prices) 20
Figure 2: Venezuela Hot Drinks category growth comparison, by value, 2001-2011 23
Figure 3: Venezuela Hot Drinks volume & volume forecast, 2001-2011 (Kg m) 26
Figure 4: Venezuela Hot Drinks category growth comparison, by volume, 2001-2011 27
Figure 5: Venezuela Hot Drinks company share, by value, 2005-2006 (%) 29
Figure 6: Venezuela Coffee value & value forecast, 2001-2011 (VEB m, nominal prices) 42
Figure 7: Venezuela Coffee category growth comparison, by value, 2001-2011 45
Figure 8: Venezuela Coffee volume & volume forecast, 2001-2011 (Kg m) 48
Figure 9: Venezuela Coffee category growth comparison, by volume, 2001-2011 49
Figure 10: Venezuela Coffee company share, by value, 2005-2006 (%) 51
Figure 11: Venezuela Tea value & value forecast, 2001-2011 (VEB m, nominal prices) 58
Figure 12: Venezuela Tea volume & volume forecast, 2001-2011 (Kg m) 63
Figure 13: Venezuela Tea company share, by value, 2005-2006 (%) 65
Figure 14: Venezuela Other hot drinks value & value forecast, 2001-2011 (VEB m, nominal prices) 72
Figure 15: Venezuela Other hot drinks category growth comparison, by value, 2001-2011 75
Figure 16: Venezuela Other hot drinks volume & volume forecast, 2001-2011 (Kg m) 78
Figure 17: Venezuela Other hot drinks category growth comparison, by volume, 2001-2011 79
Figure 18: Venezuela Other hot drinks company share, by value, 2005-2006 (%) 81
Figure 19: Global Hot Drinks market split (value terms, 2006) – Top 5 countries 87
Figure 20: Global Hot Drinks market value, 2001 – 2006 (Top 5 countries) 89
Figure 21: Global Hot Drinks market split (volume terms, 2006) – Top 5 countries 90
Figure 22: Global Hot Drinks market volume, 2001 – 2006 (Top 5 countries) 93
Figure 23: Map of Venezuela 99
Figure 24: Annual data review process 108





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