Hot Drinks in Venezuela to 2014

Introduction

This databook provides key data and information on the hot drinks market in Venezuela. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: coffee, other hot drinks and tea

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

Highlights

The market for hot drinks in Venezuela increased at a compound annual growth rate of 2.1% between 2004 and 2009.

The coffee category led the hot drinks market in Venezuela, accounting for a share of 90%.

Leading players in Venezuelan hot drinks market include Marcelo & Rivero C.A., Café la Fama de america and Café San Antonio.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the hot drinks market in Venezuela

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: hot drinks 2
Summary category level: coffee 3
Summary category level: other hot drinks 4
Summary category level: tea 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Venezuelan Bolivar Fuerte), 2004?09 20
Value analysis (Venezuelan Bolivar Fuerte), 2009?14 21
Value analysis (US dollars), 2004?09 23
Value analysis (US dollars), 2009?14 23
Volume analysis, 2004?09 25
Volume analysis, 2009?14 26
Company and brand share analysis 28
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Category Analysis: Coffee 38
Value analysis (Venezuelan Bolivar Fuerte), 2004?09 38
Value analysis (Venezuelan Bolivar Fuerte), 2009?14 39
Value analysis (US dollars), 2004?09 41
Value analysis (US dollars), 2009?14 41
Volume analysis, 2004?09 43
Volume analysis, 2009?14 44
Company and brand share analysis 46
Distribution analysis 49
Expenditure and consumption per capita 51
Chapter 5 Category Analysis: Other Hot Drinks 54
Value analysis (Venezuelan Bolivar Fuerte), 2004?09 54
Value analysis (Venezuelan Bolivar Fuerte), 2009?14 55
Value analysis (US dollars), 2004?09 57
Value analysis (US dollars), 2009?14 57
Volume analysis, 2004?09 59
Volume analysis, 2009?14 60
Company and brand share analysis 62
Distribution analysis 65
Expenditure and consumption per capita 67
Chapter 6 Category Analysis: Tea 70
Value analysis (Venezuelan Bolivar Fuerte), 2004?09 70
Value analysis (Venezuelan Bolivar Fuerte), 2009?14 71
Value analysis (US dollars), 2004?09 73
Value analysis (US dollars), 2009?14 74
Volume analysis, 2004?09 75
Volume analysis, 2009?14 76
Company and brand share analysis 78
Distribution analysis 81
Expenditure and consumption per capita 83
Chapter 7 Country Comparison 87
Value 87
Volume 91
Market share 95
Chapter 8 New Product Development 96
Product launches over time 96
Recent product launches 98
Chapter 9 Macroeconomic Profile 99
Macroeconomic Indicators 99
Chapter 10 Research Methodology 104
Methodology overview 104
Secondary research 105
Market modeling 106
Creating an initial data model 106
Revising the initial data model 106
Creating a final estimate 107
Creating demographic value splits 107
Primary research 107
Data finalization 108
Ongoing research 108
Chapter 11 Appendix 109
Future readings 109
How to contact experts in your industry 109
Disclaimer 109

LIST OF FIGURES
Figure 1: Hot drinks, Venezuela, value by category (VEFm), 2004?14 22
Figure 2: Hot drinks, Venezuela, category growth comparison, by value, 2004?14 24
Figure 3: Hot drinks, Venezuela, volume by category (kg, million), 2004?14 27
Figure 4: Hot drinks, Venezuela, category growth comparison, by volume, 2004?14 27
Figure 5: Hot drinks, Venezuela, company share by volume (%), 2008?09 30
Figure 6: Hot drinks, Venezuela, distribution channels by volume (%), 2008?09 34
Figure 7: Coffee, Venezuela, value by segment (VEFm), 2004?14 40
Figure 8: Coffee, Venezuela, category growth comparison, by value, 2004?14 42
Figure 9: Coffee, Venezuela, volume by segment (kg, million), 2004?14 45
Figure 10: Coffee, Venezuela, category growth comparison, by volume, 2004?14 45
Figure 11: Coffee, Venezuela, company share by volume (%), 2008?09 47
Figure 12: Coffee, Venezuela, distribution channels by volume (%), 2008?09 50
Figure 13: Other hot drinks, Venezuela, value by segment (VEFm), 2004?14 56
Figure 14: Other hot drinks, Venezuela, category growth comparison, by value, 2004?14 58
Figure 15: Other hot drinks, Venezuela, volume by segment (kg, million), 2004?14 61
Figure 16: Other hot drinks, Venezuela, category growth comparison, by volume, 2004?14 61
Figure 17: Other hot drinks, Venezuela, company share by volume (%), 2008?09 63
Figure 18: Other hot drinks, Venezuela, distribution channels by volume (%), 2008?09 66
Figure 19: Tea, Venezuela, value by segment (VEFm), 2004?14 72
Figure 20: Tea, Venezuela, volume by segment (kg, million), 2004?14 77
Figure 21: Tea, Venezuela, company share by volume (%), 2008?09 79
Figure 22: Tea, Venezuela, distribution channels by volume (%), 2008?09 82
Figure 23: Global hot drinks market split (value terms, 2009), top five countries 88
Figure 24: Global hot drinks market value, 2004–09, top five countries 90
Figure 25: Global hot drinks market split (volume terms, 2009), top five countries 92
Figure 26: Global hot drinks market volume, 2004–09, top five countries 94
Figure 27: Annual data review process 105

LIST OF TABLES
Table 1: Hot drinks category definitions 8
Table 2: Hot drinks distribution channels 9
Table 3: Hot drinks, Venezuela, value by category (VEFm), 2004?09 20
Table 4: Hot drinks, Venezuela, value forecast by category (VEFm), 2009?14 21
Table 5: Hot drinks, Venezuela, value by category ($m), 2004?09 23
Table 6: Hot drinks, Venezuela, value forecast by category ($m), 2009?14 23
Table 7: Hot drinks, Venezuela, volume by category (kg, million), 2004?09 25
Table 8: Hot drinks, Venezuela, volume forecast by category (kg, million), 2009?14 26
Table 9: Hot drinks, Venezuela, brand share by volume (%), 2008?09 28
Table 10: Hot drinks, Venezuela, volume by brand (kg, million), 2008?09 29
Table 11: Hot drinks, Venezuela, company share by volume (%), 2008?09 31
Table 12: Hot drinks, Venezuela, volume by company (kg, million), 2008?09 32
Table 13: Hot drinks, Venezuela, distribution channels by volume (%), 2008?09 33
Table 14: Hot drinks, Venezuela, volume by distribution channel (kg, million), 2008?09 33
Table 15: Hot drinks, Venezuela, expenditure per capita (VEF), 2004?09 35
Table 16: Hot drinks, Venezuela, forecast expenditure per capita (VEF), 2009?14 35
Table 17: Hot drinks, Venezuela, expenditure per capita ($), 2004?09 36
Table 18: Hot drinks, Venezuela, forecast expenditure per capita ($), 2009?14 36
Table 19: Hot drinks, Venezuela, consumption per capita (kg), 2004?09 37
Table 20: Hot drinks, Venezuela, forecast consumption per capita (kg), 2009?14 37
Table 21: Coffee, Venezuela, value by segment (VEFm), 2004?09 38
Table 22: Coffee, Venezuela, value forecast by segment (VEFm), 2009?14 39
Table 23: Coffee, Venezuela, value by segment ($m), 2004?09 41
Table 24: Coffee, Venezuela, value forecast by segment ($m), 2009?14 41
Table 25: Coffee, Venezuela, volume by segment (kg, million), 2004?09 43
Table 26: Coffee, Venezuela, volume forecast by segment (kg, million), 2009?14 44
Table 27: Coffee, Venezuela, brand share by volume (%), 2008?09 46
Table 28: Coffee, Venezuela, volume by brand (kg, million), 2008?09 46
Table 29: Coffee, Venezuela, company share by volume (%), 2008?09 48
Table 30: Coffee, Venezuela, volume by company (kg, million), 2008?09 48
Table 31: Coffee, Venezuela, distribution channels by volume (%), 2008?09 49
Table 32: Coffee, Venezuela, volume by distribution channel (kg, million), 2008?09 49
Table 33: Coffee, Venezuela, expenditure per capita (VEF), 2004?09 51
Table 34: Coffee, Venezuela, forecast expenditure per capita (VEF), 2009?14 51
Table 35: Coffee, Venezuela, expenditure per capita ($), 2004?09 52
Table 36: Coffee, Venezuela, forecast expenditure per capita ($), 2009?14 52
Table 37: Coffee, Venezuela, consumption per capita (kg), 2004?09 53
Table 38: Coffee, Venezuela, forecast consumption per capita (kg), 2009?14 53
Table 39: Other hot drinks, Venezuela, value by segment (VEFm), 2004?09 54
Table 40: Other hot drinks, Venezuela, value forecast by segment (VEFm), 2009?14 55
Table 41: Other hot drinks, Venezuela, value by segment ($m), 2004?09 57
Table 42: Other hot drinks, Venezuela, value forecast by segment ($m), 2009?14 57
Table 43: Other hot drinks, Venezuela, volume by segment (kg, million), 2004?09 59
Table 44: Other hot drinks, Venezuela, volume forecast by segment (kg, million), 2009?14 60
Table 45: Other hot drinks, Venezuela, brand share by volume (%), 2008?09 62
Table 46: Other hot drinks, Venezuela, volume by brand (kg, million), 2008?09 62
Table 47: Other hot drinks, Venezuela, company share by volume (%), 2008?09 64
Table 48: Other hot drinks, Venezuela, volume by company (kg, million), 2008?09 64
Table 49: Other hot drinks, Venezuela, distribution channels by volume (%), 2008?09 65
Table 50: Other hot drinks, Venezuela, volume by distribution channel (kg, million), 2008?09 65
Table 51: Other hot drinks, Venezuela, expenditure per capita (VEF), 2004?09 67
Table 52: Other hot drinks, Venezuela, forecast expenditure per capita (VEF), 2009?14 67
Table 53: Other hot drinks, Venezuela, expenditure per capita ($), 2004?09 68
Table 54: Other hot drinks, Venezuela, forecast expenditure per capita ($), 2009?14 68
Table 55: Other hot drinks, Venezuela, consumption per capita (kg), 2004?09 69
Table 56: Other hot drinks, Venezuela, forecast consumption per capita (kg), 2009?14 69
Table 57: Tea, Venezuela, value by segment (VEFm), 2004?09 70
Table 58: Tea, Venezuela, value forecast by segment (VEFm), 2009?14 71
Table 59: Tea, Venezuela, value by segment ($m), 2004?09 73
Table 60: Tea, Venezuela, value forecast by segment ($m), 2009?14 74
Table 61: Tea, Venezuela, volume by segment (kg, million), 2004?09 75
Table 62: Tea, Venezuela, volume forecast by segment (kg, million), 2009?14 76
Table 63: Tea, Venezuela, brand share by volume (%), 2008?09 78
Table 64: Tea, Venezuela, volume by brand (kg, million), 2008?09 78
Table 65: Tea, Venezuela, company share by volume (%), 2008?09 80
Table 66: Tea, Venezuela, volume by company (kg, million), 2008?09 80
Table 67: Tea, Venezuela, distribution channels by volume (%), 2008?09 81
Table 68: Tea, Venezuela, volume by distribution channel (kg, million), 2008?09 81
Table 69: Tea, Venezuela, expenditure per capita (VEF), 2004?09 83
Table 70: Tea, Venezuela, forecast expenditure per capita (VEF), 2009?14 84
Table 71: Tea, Venezuela, expenditure per capita ($), 2004?09 85
Table 72: Tea, Venezuela, forecast expenditure per capita ($), 2009?14 85
Table 73: Tea, Venezuela, consumption per capita (kg), 2004?09 86
Table 74: Tea, Venezuela, forecast consumption per capita (kg), 2009?14 86
Table 75: Global hot drinks market value, 2009 87
Table 76: Global hot drinks market split (value terms ($m), 2009), top five countries 90
Table 77: Global hot drinks market volume, 2009 91
Table 78: Global hot drinks market split (volume terms, 2009), top five countries 94
Table 79: Leading players, top five countries 95
Table 80: Venezuela hot drinks new product launches reports, by company (top five companies), 2009 96
Table 81: Venezuela hot drinks new product launches SKUs, by company (top five companies), 2009 96
Table 82: Venezuela hot drinks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 97
Table 83: Venezuela hot drinks new product launches (reports), by ingredients (top 10 ingredients), 2009 97
Table 84: Venezuela hot drinks new product launches (reports), by package tags or claims (top 10 claims), 2009 98
Table 85: Venezuela hot drinks new product launches - recent five launches (2009) 98
Table 86: Venezuela population, by age group, 2004?09 (millions) 99
Table 87: Venezuela population forecast, by age group, 2009?14 (millions) 100
Table 88: Venezuela population, by gender, 2004?09 (millions) 100
Table 89: Venezuela population forecast, by gender, 2009?14 (millions) 101
Table 90: Venezuela nominal GDP, 2004?09 (VEFbn, nominal prices) 101
Table 91: Venezuela nominal GDP forecast, 2009?14 (VEFbn, nominal prices) 101
Table 92: Venezuela real GDP, 2004?09 (VEFbn, 2000 prices) 102
Table 93: Venezuela real GDP forecast, 2009?14 (VEFbn, 2000 prices) 102
Table 94: Venezuela real GDP, 2004?09 ($bn, 2000 prices) 102
Table 95: Venezuela real GDP forecast, 2009?14 ($bn, 2000 prices) 103
Table 96: Venezuela consumer price index, 2004?09 (2000=100) 103
Table 97: Venezuela consumer price index, 2009?14 (2000=100) 103


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