Hot drinks in Vietnam to 2012

This databook is a detailed information resource covering all the key data points on Hot drinks in Vietnam. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Report Highlights
The market for Hot drinks in Vietnam increased between 2002-2007, growing at an average annual rate of 4.2%.

The leading company in the market in 2007 was Unilever. The second-largest player was Nestle S.A. with Trung Nguyen in third place.
[Studien Infos ausblenden]

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Hot drinks 2
Summary category level - Coffee 3
Summary category level - Tea 4
Summary category level - Other hot drinks 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value Analysis, 2002-2007 20
Value Analysis, 2007-2012 21
Value Analysis, US$ 2002-2007 23
Value Analysis, US$ 2007-2012 23
Volume Analysis, 2002-2007 25
Volume Analysis, 2007-2012 26
Company and Brand Share Analysis 29
Distribution Analysis 34
Expenditure & consumption per capita 36
Chapter 4 LEADING COMPANY PROFILES 39
Unilever 39
Nestle S.A 41
Chapter 5 CATEGORY ANALYSIS - COFFEE 44
Value Analysis, 2002-2007 44
Value Analysis, 2007-2012 45
Value Analysis, US$ 2002-2007 47
Value Analysis, US$ 2007-2012 47
Volume Analysis, 2002-2007 49
Volume Analysis, 2007-2012 50
Company and Brand Share Analysis 53
Distribution Analysis 56
Expenditure & consumption per capita 58
Chapter 6 CATEGORY ANALYSIS - TEA 61
Value Analysis, 2002-2007 61
Value Analysis, 2007-2012 62
Value Analysis, US$ 2002-2007 64
Value Analysis, US$ 2007-2012 65
Volume Analysis, 2002-2007 67
Volume Analysis, 2007-2012 68
Company and Brand Share Analysis 71
Distribution Analysis 74
Expenditure & consumption per capita 76
Chapter 7 CATEGORY ANALYSIS - OTHER HOT DRINKS 80
Value Analysis, 2002-2007 80
Value Analysis, 2007-2012 81
Value Analysis, US$ 2002-2007 83
Value Analysis, US$ 2007-2012 83
Volume Analysis, 2002-2007 85
Volume Analysis, 2007-2012 86
Company and Brand Share Analysis 89
Distribution Analysis 92
Expenditure & consumption per capita 94
Chapter 8 COUNTRY COMPARISON 97
Value 97
Volume 102
Market Share 107
Chapter 9 NEW PRODUCT DEVELOPMENT 108
Product launches over time 108
Recent product launches 112
Chapter 10 VIETNAM SOCIOECONOMIC PROFILE 113
Country Overview 113
Key Facts 114
Political Overview 115
Vietnam Economic Overview 116
Chapter 11 VIETNAM MACROECONOMIC PROFILE 117
Macroeconomic Indicators 117
Chapter 12 RESEARCH METHODOLOGY 122
Methodology overview 122
Secondary research 123
Market modeling 124
Primary research 125
Data finalization 126
Ongoing research 126
Chapter 13 APPENDIX 127
Future readings 127
How to contact experts in your industry 127
[Inhaltsverzeichnis ausblenden]

Table 1: Hot drinks category definitions 8
Table 2: Hot drinks distribution channels 9
Table 3: Vietnam Hot drinks value, 2002-2007 (VND m, nominal prices) 20
Table 4: Vietnam Hot drinks value forecast, 2007-2012 (VND m, nominal prices) 21
Table 5: Vietnam Hot drinks value, 2002-2007 (US$ m nominal prices) 23
Table 6: Vietnam Hot drinks value forecast, 2007-2012 (US$ m nominal prices) 23
Table 7: Vietnam Hot drinks volume, 2002-2007 (Kg m) 25
Table 8: Vietnam Hot drinks volume forecast, 2007-2012 (Kg m) 26
Table 9: Vietnam Hot drinks brand share, by volume, 2006-2007 (%) 29
Table 10: Vietnam Hot drinks volume, by brand 2006-2007 (Kg m) 30
Table 11: Vietnam Hot drinks company share by volume, 2006-2007 (%) 32
Table 12: Vietnam Hot drinks volume, by company, 2006-2007 (Kg m) 33
Table 13: Vietnam Hot drinks distribution channels, by volume, 2006-2007 (%) 34
Table 14: Vietnam Hot drinks volume, by distribution channel, 2006-2007 (Kg m) 34
Table 15: Vietnam Hot drinks expenditure per capita, 2002-2007 (VND, nominal prices) 36
Table 16: Vietnam Hot drinks forecast expenditure per capita, 2007-2012 (VND, nominal prices) 36
Table 17: Vietnam Hot drinks expenditure per capita, 2002-2007 (US$ nominal prices) 37
Table 18: Vietnam Hot drinks forecast expenditure per capita, 2007-2012 (US$ nominal prices) 37
Table 19: Vietnam Hot drinks consumption per capita, 2002-2007 (Kg) 38
Table 20: Vietnam Hot drinks forecast consumption per capita, 2007-2012 (Kg) 38
Table 21: Unilever Key Facts 39
Table 22: Nestle S.A. Key Facts 41
Table 23: Vietnam Coffee value, 2002-2007 (VND m, nominal prices) 44
Table 24: Vietnam Coffee value forecast, 2007-2012 (VND m, nominal prices) 45
Table 25: Vietnam Coffee value, 2002-2007 (US$ m nominal prices) 47
Table 26: Vietnam Coffee value forecast, 2007-2012 (US$ m nominal prices) 47
Table 27: Vietnam Coffee volume, 2002-2007 (Kg m) 49
Table 28: Vietnam Coffee volume forecast, 2007-2012 (Kg m) 50
Table 29: Vietnam Coffee brand share, by volume, 2006-2007 (%) 53
Table 30: Vietnam Coffee volume, by brand 2006-2007 (Kg m) 53
Table 31: Vietnam Coffee company share by volume, 2006-2007 (%) 55
Table 32: Vietnam Coffee volume, by company, 2006-2007 (Kg m) 55
Table 33: Vietnam Coffee distribution channels, by volume, 2006-2007 (%) 56
Table 34: Vietnam Coffee volume, by distribution channel, 2006-2007 (Kg m) 56
Table 35: Vietnam Coffee expenditure per capita, 2002-2007 (VND, nominal prices) 58
Table 36: Vietnam Coffee forecast expenditure per capita, 2007-2012 (VND, nominal prices) 58
Table 37: Vietnam Coffee expenditure per capita, 2002-2007 (US$ nominal prices) 59
Table 38: Vietnam Coffee forecast expenditure per capita, 2007-2012 (US$ nominal prices) 59
Table 39: Vietnam Coffee consumption per capita, 2002-2007 (Kg) 60
Table 40: Vietnam Coffee forecast consumption per capita, 2007-2012 (Kg) 60
Table 41: Vietnam Tea value, 2002-2007 (VND m, nominal prices) 61
Table 42: Vietnam Tea value forecast, 2007-2012 (VND m, nominal prices) 62
Table 43: Vietnam Tea value, 2002-2007 (US$ m nominal prices) 64
Table 44: Vietnam Tea value forecast, 2007-2012 (US$ m nominal prices) 65
Table 45: Vietnam Tea volume, 2002-2007 (Kg m) 67
Table 46: Vietnam Tea volume forecast, 2007-2012 (Kg m) 68
Table 47: Vietnam Tea brand share, by volume, 2006-2007 (%) 71
Table 48: Vietnam Tea volume, by brand 2006-2007 (Kg m) 71
Table 49: Vietnam Tea company share by volume, 2006-2007 (%) 73
Table 50: Vietnam Tea volume, by company, 2006-2007 (Kg m) 73
Table 51: Vietnam Tea distribution channels, by volume, 2006-2007 (%) 74
Table 52: Vietnam Tea volume, by distribution channel, 2006-2007 (Kg m) 74
Table 53: Vietnam Tea expenditure per capita, 2002-2007 (VND, nominal prices) 76
Table 54: Vietnam Tea forecast expenditure per capita, 2007-2012 (VND, nominal prices) 77
Table 55: Vietnam Tea expenditure per capita, 2002-2007 (US$ nominal prices) 77
Table 56: Vietnam Tea forecast expenditure per capita, 2007-2012 (US$ nominal prices) 78
Table 57: Vietnam Tea consumption per capita, 2002-2007 (Kg) 78
Table 58: Vietnam Tea forecast consumption per capita, 2007-2012 (Kg) 79
Table 59: Vietnam Other hot drinks value, 2002-2007 (VND m, nominal prices) 80
Table 60: Vietnam Other hot drinks value forecast, 2007-2012 (VND m, nominal prices) 81
Table 61: Vietnam Other hot drinks value, 2002-2007 (US$ m nominal prices) 83
Table 62: Vietnam Other hot drinks value forecast, 2007-2012 (US$ m nominal prices) 83
Table 63: Vietnam Other hot drinks volume, 2002-2007 (Kg m) 85
Table 64: Vietnam Other hot drinks volume forecast, 2007-2012 (Kg m) 86
Table 65: Vietnam Other hot drinks brand share, by volume, 2006-2007 (%) 89
Table 66: Vietnam Other hot drinks volume, by brand 2006-2007 (Kg m) 89
Table 67: Vietnam Other hot drinks company share by volume, 2006-2007 (%) 91
Table 68: Vietnam Other hot drinks volume, by company, 2006-2007 (Kg m) 91
Table 69: Vietnam Other hot drinks distribution channels, by volume, 2006-2007 (%) 92
Table 70: Vietnam Other hot drinks volume, by distribution channel, 2006-2007 (Kg m) 92
Table 71: Vietnam Other hot drinks expenditure per capita, 2002-2007 (VND, nominal prices) 94
Table 72: Vietnam Other hot drinks forecast expenditure per capita, 2007-2012 (VND, nominal prices) 94
Table 73: Vietnam Other hot drinks expenditure per capita, 2002-2007 (US$ nominal prices) 95
Table 74: Vietnam Other hot drinks forecast expenditure per capita, 2007-2012 (US$ nominal prices) 95
Table 75: Vietnam Other hot drinks consumption per capita, 2002-2007 (Kg) 96
Table 76: Vietnam Other hot drinks forecast consumption per capita, 2007-2012 (Kg) 96
Table 77: Global Hot drinks market value, 2007 97
Table 78: Global Hot drinks market split (value terms (US$ m), 2007) – Top 5 countries 100
Table 79: Global Hot drinks market volume, 2007 102
Table 80: Global Hot drinks market split (volume terms, 2007) – Top 5 countries 105
Table 81: Leading players - Top 5 countries 107
Table 82: Vietnam Coffee new product launches (reports) and SKUs, by company 2007 108
Table 83: Vietnam Coffee new product launches (reports), by flavor and fragrances 2007 108
Table 84: Vietnam Coffee new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 109
Table 85: Vietnam Coffee new product launches (reports), by Package tags or Claims 2007 109
Table 86: Vietnam Tea new product launches (reports) and SKUs, by company (Top 5 companies), 2007 110
Table 87: Vietnam Tea new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 110
Table 88: Vietnam Tea new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 111
Table 89: Vietnam Tea new product launches (reports), by Package tags or Claims 2007 111
Table 90: Vietnam Coffee new product launches (reports) - Recent 5 launches 112
Table 91: Vietnam Tea new product launches (reports) - Recent 5 launches 112
Table 92: Vietnam Key Facts 114
Table 93: Vietnam population, by age group, 2002-2007 (millions) 117
Table 94: Vietnam population forecast, by age group, 2007-2012 (millions) 118
Table 95: Vietnam population, by gender, 2002-2007 (millions) 118
Table 96: Vietnam population forecast, by gender, 2007-2012 (millions) 119
Table 97: Vietnam nominal GDP, 2002-2007 (VND bn, 2000 prices) 119
Table 98: Vietnam nominal GDP forecast, 2007-2012 (VND bn, 2000 prices) 119
Table 99: Vietnam real GDP, 2002-2007 (VND bn, nominal prices) 120
Table 100: Vietnam real GDP forecast, 2007-2012 (VND bn, nominal prices) 120
Table 101: Vietnam real GDP, 2002-2007 (US$ bn, 2000 prices) 120
Table 102: Vietnam real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 121
Table 103: Vietnam consumer price index, 2002-2007 (2003=100) 121
Table 104: Vietnam consumer price index, 2007-2012 (2003=100) 121
Figure 1: Vietnam Hot drinks value & value forecast, 2002-2012 (VND m, nominal prices) 22
Figure 2: Vietnam Hot drinks category growth comparison, by value, 2002-2012 24
Figure 3: Vietnam Hot drinks volume & volume forecast, 2002-2012 (Kg m) 27
Figure 4: Vietnam Hot drinks category growth comparison, by volume, 2002-2012 28
Figure 5: Vietnam Hot drinks company share, by volume, 2006-2007 (%) 31
Figure 6: Vietnam Hot drinks distribution channels, by volume, 2006-2007(%) 35
Figure 7: Vietnam Coffee value & value forecast, 2002-2012 (VND m, nominal prices) 46
Figure 8: Vietnam Coffee category growth comparison, by value, 2002-2012 48
Figure 9: Vietnam Coffee volume & volume forecast, 2002-2012 (Kg m) 51
Figure 10: Vietnam Coffee category growth comparison, by volume, 2002-2012 52
Figure 11: Vietnam Coffee company share, by volume, 2006-2007 (%) 54
Figure 12: Vietnam Coffee distribution channels, by volume, 2006-2007(%) 57
Figure 13: Vietnam Tea value & value forecast, 2002-2012 (VND m, nominal prices) 63
Figure 14: Vietnam Tea category growth comparison, by value, 2002-2012 66
Figure 15: Vietnam Tea volume & volume forecast, 2002-2012 (Kg m) 69
Figure 16: Vietnam Tea category growth comparison, by volume, 2002-2012 70
Figure 17: Vietnam Tea company share, by volume, 2006-2007 (%) 72
Figure 18: Vietnam Tea distribution channels, by volume, 2006-2007(%) 75
Figure 19: Vietnam Other hot drinks value & value forecast, 2002-2012 (VND m, nominal prices) 82
Figure 20: Vietnam Other hot drinks category growth comparison, by value, 2002-2012 84
Figure 21: Vietnam Other hot drinks volume & volume forecast, 2002-2012 (Kg m) 87
Figure 22: Vietnam Other hot drinks category growth comparison, by volume, 2002-2012 88
Figure 23: Vietnam Other hot drinks company share, by volume, 2006-2007 (%) 90
Figure 24: Vietnam Other hot drinks distribution channels, by volume, 2006-2007(%) 93
Figure 25: Global Hot drinks market split (value terms, 2007) – Top 5 countries 98
Figure 26: Global Hot drinks market value, 2002 – 2007 (Top 5 countries) 101
Figure 27: Global Hot drinks market split (volume terms, 2007) – Top 5 countries 103
Figure 28: Global Hot drinks market volume, 2002 – 2007 (Top 5 countries) 106
Figure 29: Map of Vietnam 114
Figure 30: Annual data review process 123
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