TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: hot drinks 2
Summary category level: coffee 3
Summary category level: other hot drinks 4
Summary category level: tea 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Overview 17
Value Analysis 17
Volume Analysis 19
Chapter 4 Western Europe Hot Drinks: Market Overview 21
Value analysis (US Dollar), 2004?09 21
Value analysis (US Dollar), 2009?14 22
Volume analysis, 2004?09 24
Volume analysis, 2009?14 25
Company share analysis 27
Distribution analysis 30
Expenditure and consumption per capita 32
Chapter 5 Leading Company Profiles 34
Kraft Foods, Inc. 34
Nestlé SA 37
Chapter 6 Category Analysis: Coffee 40
Value analysis (US Dollar), 2004?09 40
Value analysis (US Dollar), 2009?14 41
Volume analysis, 2004?09 43
Volume analysis, 2009?14 44
Company share analysis 46
Distribution analysis 49
Expenditure and consumption per capita 51
Chapter 7 Category Analysis: Other Hot Drinks 53
Value analysis (US Dollar), 2004?09 53
Value analysis (US Dollar), 2009?14 54
Volume analysis, 2004?09 56
Volume analysis, 2009?14 57
Company share analysis 59
Distribution analysis 62
Expenditure and consumption per capita 64
Chapter 8 Category Analysis: Tea 66
Value analysis (US Dollar), 2004?09 66
Value analysis (US Dollar), 2009?14 67
Volume analysis, 2004?09 69
Volume analysis, 2009?14 70
Company share analysis 72
Distribution analysis 75
Expenditure and consumption per capita 77
Chapter 9 Research Methodology 80
Methodology overview 80
Secondary research 81
Market modeling 82
Creating an initial data model 82
Revising the initial data model 82
Creating a final estimate 83
Creating demographic value splits 83
Primary research 83
Data finalization 84
Ongoing research 84
Chapter 10 Appendix 85
Future readings 85
How to contact experts in your industry 85
Disclaimer 85
LIST OF FIGURES
Figure 1: Hot drinks, Western Europe, value by category ($m), 2004?14 23
Figure 2: Hot drinks, Western Europe, category growth comparison, by value, 2004?14 23
Figure 3: Hot drinks, Western Europe, volume by category (kg, million), 2004?14 26
Figure 4: Hot drinks, Western Europe, category growth comparison, by volume, 2004?14 26
Figure 5: Hot drinks, Western Europe, company share (top five companies) by volume (%), 2008?09 29
Figure 6: Hot drinks, Western Europe, distribution channels by volume (%), 2008?09 31
Figure 7: Coffee, Western Europe, value by segment ($m), 2004?14 42
Figure 8: Coffee, Western Europe, category growth comparison, by value, 2004?14 42
Figure 9: Coffee, Western Europe, volume by segment (kg, million), 2004?14 45
Figure 10: Coffee, Western Europe, category growth comparison, by volume, 2004?14 45
Figure 11: Coffee, Western Europe, company share (top five companies) by volume (%), 2008?09 48
Figure 12: Coffee, Western Europe, distribution channels by volume (%), 2008?09 50
Figure 13: Other hot drinks, Western Europe, value by segment ($m), 2004?14 55
Figure 14: Other hot drinks, Western Europe, category growth comparison, by value, 2004?14 55
Figure 15: Other hot drinks, Western Europe, volume by segment (kg, million), 2004?14 58
Figure 16: Other hot drinks, Western Europe, category growth comparison, by volume, 2004?14 58
Figure 17: Other hot drinks, Western Europe, company share (top five companies) by volume (%), 2008?09 61
Figure 18: Other hot drinks, Western Europe, distribution channels by volume (%), 2008?09 63
Figure 19: Tea, Western Europe, value by segment ($m), 2004?14 68
Figure 20: Tea, Western Europe, category growth comparison, by value, 2004?14 68
Figure 21: Tea, Western Europe, volume by segment (kg, million), 2004?14 71
Figure 22: Tea, Western Europe, category growth comparison, by volume, 2004?14 71
Figure 23: Tea, Western Europe, company share (top five companies) by volume (%), 2008?09 74
Figure 24: Tea, Western Europe, distribution channels by volume (%), 2008?09 76
Figure 25: Annual data review process 81
LIST OF TABLES
Table 1: Hot drinks category definitions 8
Table 2: Hot drinks distribution channels 9
Table 3: Hot drinks, Western Europe, value (country-wise), 2004?09 ($m) 17
Table 4: Hot drinks, Western Europe, value (country-wise) forecast, 2009?14 ($m) 18
Table 5: Hot drinks, Western Europe, volume (country-wise), 2004?09 (kg, million) 19
Table 6: Hot drinks, Western Europe, volume (country-wise) forecast, 2009?14 (kg, million) 20
Table 7: Hot drinks, Western Europe, value by category ($m), 2004?09 21
Table 8: Hot drinks, Western Europe, value forecast by category ($m), 2009?14 22
Table 9: Hot drinks, Western Europe, volume by category (kg, million), 2004?09 24
Table 10: Hot drinks, Western Europe, volume forecast by category (kg, million), 2009?14 25
Table 11: Hot drinks, Western Europe, company share (top 20 companies) by volume (%), 2008?09 27
Table 12: Hot drinks, Western Europe, volume by company (kg, million), 2008?09 28
Table 13: Hot drinks, Western Europe, distribution channels by volume (%), 2008?09 30
Table 14: Hot drinks, Western Europe, volume by distribution channel (kg, million), 2008?09 30
Table 15: Hot drinks, Western Europe, expenditure per capita ($), 2004?09 32
Table 16: Hot drinks, Western Europe, forecast expenditure per capita ($), 2009?14 32
Table 17: Hot drinks, Western Europe, consumption per capita (kg), 2004?09 33
Table 18: Hot drinks, Western Europe, forecast consumption per capita (kg), 2009?14 33
Table 19: Kraft Foods, Inc. key facts 34
Table 20: Nestlé SA key facts 37
Table 21: Coffee, Western Europe, value by segment ($m), 2004?09 40
Table 22: Coffee, Western Europe, value forecast by segment ($m), 2009?14 41
Table 23: Coffee, Western Europe, volume by segment (kg, million), 2004?09 43
Table 24: Coffee, Western Europe, volume forecast by segment (kg, million), 2009?14 44
Table 25: Coffee, Western Europe, company share (top 20 companies) by volume (%), 2008?09 46
Table 26: Coffee, Western Europe, volume by company (kg, million), 2008?09 47
Table 27: Coffee, Western Europe, distribution channels by volume (%), 2008?09 49
Table 28: Coffee, Western Europe, volume by distribution channel (kg, million), 2008?09 49
Table 29: Coffee, Western Europe, expenditure per capita ($), 2004?09 51
Table 30: Coffee, Western Europe, forecast expenditure per capita ($), 2009?14 51
Table 31: Coffee, Western Europe, consumption per capita (kg), 2004?09 52
Table 32: Coffee, Western Europe, forecast consumption per capita (kg), 2009?14 52
Table 33: Other hot drinks, Western Europe, value by segment ($m), 2004?09 53
Table 34: Other hot drinks, Western Europe, value forecast by segment ($m), 2009?14 54
Table 35: Other hot drinks, Western Europe, volume by segment (kg, million), 2004?09 56
Table 36: Other hot drinks, Western Europe, volume forecast by segment (kg, million), 2009?14 57
Table 37: Other hot drinks, Western Europe, company share by volume (%), 2008?09 59
Table 38: Other hot drinks, Western Europe, volume by company (kg, million), 2008?09 60
Table 39: Other hot drinks, Western Europe, distribution channels by volume (%), 2008?09 62
Table 40: Other hot drinks, Western Europe, volume by distribution channel (kg, million), 2008?09 62
Table 41: Other hot drinks, Western Europe, expenditure per capita ($), 2004?09 64
Table 42: Other hot drinks, Western Europe, forecast expenditure per capita ($), 2009?14 64
Table 43: Other hot drinks, Western Europe, consumption per capita (kg), 2004?09 65
Table 44: Other hot drinks, Western Europe, forecast consumption per capita (kg), 2009?14 65
Table 45: Tea, Western Europe, value by segment ($m), 2004?09 66
Table 46: Tea, Western Europe, value forecast by segment ($m), 2009?14 67
Table 47: Tea, Western Europe, volume by segment (kg, million), 2004?09 69
Table 48: Tea, Western Europe, volume forecast by segment (kg, million), 2009?14 70
Table 49: Tea, Western Europe, company share (top 20 companies) by volume (%), 2008?09 72
Table 50: Tea, Western Europe, volume by company (kg, million), 2008?09 73
Table 51: Tea, Western Europe, distribution channels by volume (%), 2008?09 75
Table 52: Tea, Western Europe, volume by distribution channel (kg, million), 2008?09 75
Table 53: Tea, Western Europe, expenditure per capita ($), 2004?09 77
Table 54: Tea, Western Europe, forecast expenditure per capita ($), 2009?14 78
Table 55: Tea, Western Europe, consumption per capita (kg), 2004?09 79
Table 56: Tea, Western Europe, forecast consumption per capita (kg), 2009?14 79
[Inhaltsverzeichnis ausblenden]