Economic Outlook: Desktop management (Market Focus)

Effective management of the desktop assets has long been high on the list of enterprise IT priorities. Today, both the composition and the role of the enterprise desktop estate is changing. In this brief, Datamonitor provides an analysis of the main trends affecting the market for desktop management applications and advises vendors on how to respond to the changing market conditions.



Report Highlights
Desktop management is an important and widely used IT infrastructure management technology. The penetration rate is high and although the volume of enterprises planning investment in desktop management solutions is marked, investment is declining. The changing composition of desktop estates and operating system upgrades may provide desktop management vendors with fresh opportunities in the next two years. However, long term technology trends of decreased reliance on desktop computing will pose a serious challenge for desktop management solution providers. Although most of the spending in absolute terms will still be concentrated within larger enterprises, the demand within smaller enterprises will grow. Vendors need to consider the optimal way to meet the demand in different industry verticals, particularly those that do not rely as heavily on conventional desktop computing.


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DATAMONITOR VIEW 1
CATALYST 1
SUMMARY 1
ANALYSIS 2
Market definition 2
The definition of desktop management is fraught with ambiguities 2
Desktop management is converging with IT systems management and other adjacent technology areas 2
Market development 3
Desktop management is an integral part of the infrastructure stack 3
Most of desktop management sales opportunities are in cross-selling, up-selling and upgrades 4
The high degree of overlap between desktop and IT systems management creates additional opportunities 5
The volume of desktop management investment is high but decreasing in all but one solution area 7
The shifting approach to desktop management is shaping investment priorities 8
Market trends 10
Emerging flexible work patterns are driving demand for specific desktop management solutions 10
New releases of popular operating systems offer significant short-term opportunities 11
Current technology trends render desktop computing less important 11
Desktop virtualization offers great potential for desktop estate consolidation 12
Software as a Service (SaaS) is an important factor in turning desktops into thin clients 12
Desktop management and IT systems management are converging 13
The vendor landscape is consolidated around providers of comprehensive IT asset management 13
A strategic view of IT management demands a holistic approach 13
Market Size and go-to-market strategies 14
Lack of a service-oriented approach to desktop management hampers the development of vertical offerings 14
Innovative go-to-market strategies can lower the threshold of desktop management solution viability 15
SUMMARY 17
Desktop management is set to become a part of integrated IT systems management 17
APPENDIX 18
Definitions 18
Methodology 18
Further reading 18
Ask the analyst 18
Datamonitor consulting 18
Disclaimer 19

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Table 1: Penetration by technology area - Technology Trends surveys in 2006 and H1 2007 4
Table 2: The number of desktop management solutions deployed 5
Table 3: The number of enterprises deploying desktop management or IT systems management 6
Table 4: Comparison of desktop management and IT systems management solution area coverage 7
Table 5: Which of the following technologies do you currently have or use, and which would you have in six months to 24 months time? 8
Table 6: Which of the following technologies do you currently have and which would you have in six months to 24 months time? 8
Table 7: Client hardware revenue ($ bn.) and market share 11
Table 8: Which of the following technologies do you currently have or use, and which would you have in six months to 24 months time? - by industry vertical 15
Table 9: Which of the following technologies do you currently have or use, and which would you have in six months to 24 months time? - by Enterprise size (no. of employees) 16


Figure 1: Desktop management is a well-penetrated basic infrastructure technology area 3
Figure 2: Over a third of enterprises are yet to deploy more than two desktop management solution areas 4
Figure 3: Most enterprises have deployed both desktop management and IT systems management 5
Figure 4: The extent of desktop management and IT systems management solution area coverage is related 6
Figure 5: Investment is decreasing in all solution areas but remote control and assistance 7
Figure 6: As enterprises seek to manage desktop sprawl remotely, remote control and assistance technologies will become more important 9
Figure 7: Desktop PCs are being overtaken by Notebook PCs and other client devices 10
Figure 8: Penetration is related to the reliance on desktop computing in each of the industries 14
Figure 9: Investment is growing only among enterprises with fewer than 1000 employees 16

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