Economic Outlook: Voice/Data convergence (Market Focus)

Voice/data convergence technologies are often in the news, particularly with Microsoft's recent offering to the market and the new advanced features available with IP telephony systems. The key driver for these solutions is increasing productivity in the

Report Highlights
Despite the technology advances and vendor marketing, enterprises are adapting to IP telephony slowly. The changeover is gradual as IT managers are reluctant to discard previous investments in TDM systems. There is also an element of caution about quality
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DATAMONITOR VIEW 1
CATALYST 1
SUMMARY 1
ANALYSIS 2
Introduction 2
Voice/data convergence includes IP telephony and unified communications applications 2
Unified communications may have different meanings from vendor to vendor 2
The migration of telephony from TDM to IP is relatively slow 3
Adoption of voice/data convergence solutions is steadily increasing 4
Market Trends 5
Enterprises are deploying IP telephony in stages 5
The release of Microsoft OCS highlights a new trend for applications in the communications industry 6
Contact Centers are integrating with the enterprise through unified communications 7
Voice/data convergence technologies are more likely to be deployed as a managed service 7
Drivers 9
Both end-users and the customer experience are driving investments in convergence solutions 9
Standardising systems and infrastructure is also a consideration 10
The increase in flexible working means that there is greater demand for voice/data convergence 10
Inhibitors 11
The cost of implementation is the biggest inhibitor of investments in voice/data convergence 11
Confusion by terminology and vendor messages may prevent growth 12
Legacy hardware is both a driver and an inhibitor for growth in the voice/data convergence market 12
Market Size 13
The voice/data convergence market is growing steadily 13
Competitor Landscape 14
The voice/data convergence market is consolidating 14
Technology partnerships are being strengthened as unified communications solutions develop 14
Cisco has the highest proportion of mindshare for IP telephony solutions 15
The future of the voice/data convergence market 16
IP-PBXs will eventually replace traditional TDM systems 16
Price pressure will increase as solutions mature and the market slows 16
There will be an increase in interoperability with mobile devices and enterprise applications 16
SUMMARY 17
Productivity and the customer experience are helping to drive the adoption of convergence 17
APPENDIX 18
Definitions 18
Methodology 18
Further reading 19
Ask the analyst 19
Datamonitor consulting 19
Disclaimer 19
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Table 1: Which of the following voice/data convergence solutions do you currently have or use? Which would you prioritise for investment in the next 6 months? 5
Table 2: Is your organization using IP telephony now and when was this implemented? 6
Table 3: How do you manage and implement the following ICT areas? 8
Table 4: Please rate the importance of the following objectives to your convergent communication investment strategy in 2007 10
Table 5: Which issues do you feel are preventing your organization from investing in voice/data convergence technologies? 12
Table 6: Voice/data convergence expenditure global ($ millions) 14
Table 7: Please pick one vendor which you believe to be the leader IP telephony 16

Figure 1: The convergence of voice and data systems provides the opportunity for unified communications 3
Figure 2: Penetration of voice/data convergence will increase steadily over the next two years 4
Figure 3: Enterprises are more likely to implement a staged migration to IP telephony 6
Figure 4: A higher proportion of enterprises deploy voice/data convergence as a managed service 8
Figure 5: Raising productivity and increasing customer satisfaction are enterprises' top priorities 9
Figure 6: Cost and reliability are the main issues preventing enterprises from investing 11
Figure 7: Revenues will increase rapidly in the voice/data convergence market 13
Figure 8: Cisco has over 50% of mindshare for IP telephony solutions 15
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