Education Technology - Digital Learning in the Education Market (Review Report)

As external demands for accountability escalate and the need to do more with the same or less becomes a permanent reality for education, institutions will increasingly turn to educational technology as a strategy to improve instructional effectiveness.



Report Highlights
The landscape for educational technology is evolving rapidly in the education market. The global marketplace offers new opportunities for vendors serving education institutions. The competitive landscape for educational technology represents an appealing prospect for vendors.


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DATAMONITOR VIEW 1
CATALYST 1
SUMMARY 1
METHODOLOGY 2
EXECUTIVE SUMMARY 3
Introduction 3
The New Landscape for Educational Technology (Market Focus) 3
Capturing the Global Market for Educational Technology (Strategy Focus) 3
Understanding the Competitive Landscape for Educational Technology (Technology Focus) 4
Global Spending on Learning Management Solutions to 2012 (Databook) 4
THE NEW LANDSCAPE FOR EDUCATION TECHNOLOGY (MARKET FOCUS) 6
Summary 6
The landscape for educational technology is evolving rapidly in the education market 6
A complex set of forces drives the uptake of educational technology 7
Government policies are driving more educators to tailor their instruction to the individual needs of students 7
Important constituency groups expect to see technology used in the classroom 8
There is a growing belief that the millennial generation prefers learning with the support of technology 9
As the baby boom generation retires, the next generation of teachers will only know a digital world 10
Online learning offers a solution to the challenge of increasing access while maintaining costs 10
Significant factors impede the more substantive adoption of educational technology 11
Popular support has waned for using technology as a tool to reform education institutions 11
New governmental priorities are impeding the adoption of educational technology 12
Technology purchases must compete with other priorities for increasingly scarce budgetary resources 12
Moving to the next level of technology adoption requires significant and difficult behavioral changes 13
Educators will become increasingly sophisticated consumers of educational technology 14
The most appealing solutions will provide compelling evidence of their effectiveness 14
Seeking the benefits of standardization, institutions will migrate from point to enterprise-wide solutions 14
The acceptance of vendor-hosted solutions and other delivery options will grow in the market 15
Vendors must seek out and support the third-party evaluation of their solutions 15
Innovative pricing strategies will help put new technology into the hands of educators 15
CAPTURING THE GLOBAL MARKET FOR EDUCATIONAL TECHNOLOGY (STRATEGY FOCUS) 17
Summary 17
The global marketplace offers new opportunities for vendors serving education institutions 17
LMS is rapidly becoming a mission-critical application in higher education 17
US higher education institutions will increase spending on LMS through more broad and deep deployments 18
The uptake of LMS solutions will expand rapidly in the UK higher education market 19
The rate of growth for spending on LMS by Australian institutions will begin to slow over the near-term 20
The landscape for LMS adoption is diverse and evolving 21
There are four approaches that institutions are likely to take when selecting an LMS solution 21
Institutional preferences for LMS solutions are not monolithic and vary across geographic regions 23
Lecture capture solutions represent the next horizon for extending the power of LMS solutions 26
While LMS is quickly becoming a mature solution, opportunities for growth still exist 28
Venodrs should tailor their strategy to the unique requirements of regional markets 28
Offering options will help LMS vendors to differentiate themselves in the market 29
UNDERSTANDING THE COMPETITIVE LANDSCAPE FOR EDUCATION TECHNOLOGY (TECHNOLOGY FOCUS) 30
Summary 30
The competitive landscape for educational technology represents an appealing opportunity for vendors 30
While a relatively mature and widely adopted, online learning continues to evolve 30
Online learning is supported by a diverse set of applications 31
LMS solutions are increasingly used as powerful pedagogical tools 31
Portfolios in LMS solutions 31
Performance reporting 32
A few players dominate the competitive landscape for LMS solutions 32
ANGEL Learning 32
Blackboard 33
Desire2Learn 33
eCollege 34
Open source applications are an important alternative to commercial solutions 35
Lecture capture applications are an emerging solution area in higher education 35
Lecture capture solutions offer a pedagogically attractive extension to traditional and online courses 36
Students use lecture capture solutions in potentially unexpected ways 36
There are few obstacles to the more widespread adoption of lecture capture solutions 37
Innovative vendors are taking an early lead in the higher education market 38
Anystream 38
Lectopia 38
Sonic Foundry 39
Tegrity 39
The competitive landscape is not monolithic and considerable opportunities remain 40
Reporting and analytics functionality represents an attractive area for growth 40
Lecture capture solutions will become an important extension of the LMS 41
GLOBAL SPENDING ON LMS TO 2012 (DATABOOK) 42
Introduction 42
Definitions 43
Spending by US higher education institutions on LMS to 2012 44
Spending by US higher education on LMS by institutional type to 2012 45
Spending by UK higher education institutions on LMS to 2012 46
Spending by Australian higher education institutions on LMS to 2012 47
APPENDIX 48
Definitions 48
Extended mehodology 49
Further reading 49
Ask the analyst 49

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Table 1: Digital rights management definitions 43
Table 2: Spending by US higher education institutions on LMS to 2012 44
Table 3: Spending by US higher education on LMS by institutional type to 2012 45
Table 4: Spending by UK higher education institutions on LMS to 2012 46
Table 5: Spending by Australian higher education institutions on LMS to 2012 47


Figure 1: Accessibility to the Internet for instructional purposes has grown rapidly in the US K12 market 9
Figure 2: IT spending in the education market will grow at a somewhat austere rate over the next five years 13
Figure 3: Spending by US higher education institutions on LMS to 2012 19
Figure 4: Spending by UK higher education institutions on LMS to 2012 20
Figure 5: Spending by Australian higher education institutions on LMS to 2012 21
Figure 6: The global LMS market is segmented into four categories 23
Figure 7: The US LMS market supports a diverse set of vendors and approaches 24
Figure 8: Internal development is a popular alternative to commercial LMS in the UK 25
Figure 9: Blackboard has a significant position in the Australian LMS market 26
Figure 10: The adoption of iPods in the market has been rapid 27
Figure 11: The adoption of lecture capture solutions varies by country 28
Figure 12: Spending by US higher education institutions on LMS to 2012 44
Figure 13: Spending by US higher education on LMS by institutional type to 2012 45
Figure 14: Spending by UK higher education institutions on LMS to 2012 46
Figure 15: Spending by Australian higher education institutions on LMS to 2012 47

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