Electricals and Electronics Retailing in Austria

Introduction

Datamonitor's retail databooks are based on key market value data for eight major product sectors, 16 core retail distribution channels and 62 countries. This profile focuses on the electricals and electronics retailing in Austria and provides current and forecast retail sales data.

Scope

*Total sector retail market value from 2002 to 2007 as well as forecasts to 2012

*The size of the sector segmented by product market sales and a growth rate comparison

*Current and forecast sector value segmented by major retail channels

Highlights

The electricals and electronics sector accounted for 6.5% of the total retail value in Austria in 2007. The sector increased at a compound annual growth rate (CAGR) of 4.4% between 2002 and 2007.

The computer hardware market led the electricals and electronics sector in Austria, with a share of 29% in 2007.

Reasons to Purchase

*Discover how this sector's share of total retail sales is changing

*Identify fast growth channels in the country for this particular sector and the product markets within it


Report Highlights
Highlights

The electricals and electronics sector accounted for 6.5% of the total retail value in Austria in 2007. The sector increased at a compound annual growth rate (CAGR) of 4.4% between 2002 and 2007.

The computer hardware market led the electricals and electronics sector in Austria, with a share of 29% in 2007.


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TABLE OF CONTENTS
DATAMONITOR VIEW 1
Catalyst 1
Summary 1
Methodology 1
SECTOR OVERVIEW 5
Sector overview 5
ELECTRICALS AND ELECTRONICS SECTOR IN AUSTRIA 8
Sector definition 8
Electricals and electronics sector value 9
Electricals and electronics sector: segmentation by market 12
Electricals and electronics sector: segmentation by format 17
Electricals and electronics sector comparison 24
APPENDIX 38
Methodology 38
Related research 39
Datamonitor consulting 39
Disclaimer 40



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LIST OF FIGURES
Figure 1: Retail market, Austria, sector segmentation (%), 2007 5
Figure 2: Electricals and electronics sector versus total retail market, Austria, growth comparison (%), 2007–12 7
Figure 3: Electricals and electronics sector, Austria, value ($bn), 2002–07 9
Figure 4: Electricals and electronics sector, Austria, forecast value ($bn), 2007–12 11
Figure 5: Electricals and electronics sector, Austria, market split (%), 2007 12
Figure 6: Electricals and electronics sector, Austria, growth by market (%), 2003–07 14
Figure 7: Electricals and electronics sector, Austria, market split (%), 2012 15
Figure 8: Electricals and electronics sector, growth by market (%), 2007–12 16
Figure 9: Electricals and electronics sector, Austria, value by retail format (%), 2007 20
Figure 10: Electricals and electronics sector, Austria, value by retail format (%), 2012 22
Figure 11: Communications equipment market, Austria, value by retail format (%), 2007 25
Figure 12: Computer hardware market, Austria, value by retail format (%), 2007 26
Figure 13: Consumer electronics market, Austria, value by retail format (%), 2007 27
Figure 14: Games software market, Austria, value by retail format (%), 2007 28
Figure 15: Household appliances market, Austria, value by retail format (%), 2007 29
Figure 16: Photographic equipment market, Austria, value by retail format (%), 2007 30
Figure 17: Communications equipment market, Austria, value by retail format (%), 2012 32
Figure 18: Computer hardware market, Austria, value by retail format (%), 2012 33
Figure 19: Consumer electronics market, Austria, value by retail format (%), 2012 34
Figure 20: Games software market, Austria, value by retail format (%), 2012 35
Figure 21: Household appliances market, Austria, value by retail format (%), 2012 36
Figure 22: Photographic equipment market, Austria, value by retail format (%), 2012 37



LIST OF TABLES
Table 1: Retail market, Austria, by sector value ($bn and €bn), 2007 6
Table 2: Electricals and electronics sector versus total retail market, Austria, growth comparison (%), 2007–12 7
Table 3: Retail sector definitions 8
Table 4: Electricals and electronics sector, Austria, value ($bn and €bn), 2002–07 10
Table 5: Electricals and electronics sector, Austria, forecast value ($bn and €bn), 2007–12 11
Table 6: Electricals and electronics sector, Austria, value by market ($m), 2002–07 13
Table 7: Electricals and electronics sector, Austria, value by market ($m), 2007–12 15
Table 8: (Part 1) Retail format definitions 17
Table 9: (Part 2) Retail format definitions 18
Table 10: (Part 3) Retail format definitions 19
Table 11: Electricals and electronics sector, Austria, value by retail format ($m), 2002–07 21
Table 12: Electricals and electronics sector, Austria, value by retail format ($m), 2007–12 23
Table 13: Electrical and electronics sector, Austria, market value by retail format ($m), 2007 24
Table 14: Electrical and electronics sector, Austria, market value by retail format ($m), 2012 31

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