Electricals and Electronics Retailing in Romania

Introduction
Datamonitor's retail databooks are based on key market value data for eight major sectors, 16 core retail distribution channels and 62 countries. This profile focuses on the electricals and electronics retailing in Romania and provides current and forecast retail sales data.

Scope
Total sector retail market value from 2004 to 2009 as well as forecasts to 2014
The size of the sector segmented by market sales and a growth rate comparison
Current and forecast sector value segmented by major retail channels



Highlights
The electricals and electronics sector accounted for 2.4% of the total retail value in Romania in 2009. The sector increased at a compound annual growth rate (CAGR) of 7.4% between 2004 and 2009.
The household appliances market led the electricals and electronics sector in Romania, with a share of 48.8% in 2009.



Reasons to Purchase
Discover how this sector's share of total retail sales is changing
Identify fast growth channels in the country for this particular sector and the markets within it
Understand the future direction of the sector and its segments with reliable historical data and five year forecasting
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DATAMONITOR VIEW 1
Catalyst 1
Summary 1
Methodology 1
Table of Contents 2
List of Figures 3
List of Tables 4
RETAIL MARKET OVERVIEW 5
Split by sector 5
ELECTRICALS AND ELECTRONICS SECTOR IN ROMANIA 7
Sector definition 7
Electricals and electronics sector value 8
Electricals and electronics sector: segmentation by market 12
Electricals and electronics sector: segmentation by format 16
Electricals and electronics sector comparison 20
APPENDIX 34
Methodology 34
Retail format definitions 35
Related research 38
Datamonitor consulting 38
Disclaimer 38
List of Tables
Table 1: Romania, retail market, by sector value ($bn and RONbn), 2009 6
Table 2: Retail sector definitions 7
Table 3: Romania, electricals and electronics sector, value ($bn), 2004-09 9
Table 4: Romania, electricals and electronics sector, forecast value ($bn), 2009-14 10
Table 5: Romania, electricals and electronics sector versus total retail market, growth comparison (%), 2009-14 11
Table 6: Romania, electricals and electronics sector, value by market ($m), 2004-09 13
Table 7: Romania, electricals and electronics sector, value by market ($m), 2009-14 15
Table 8: Romania, electricals and electronics sector, value by retail format ($m), 2004-09 17
Table 9: Romania, electricals and electronics sector, value by retail format ($m), 2009-14 19
Table 10: Romania, electricals and electronics sector, market value by retail format ($m), 2009 20
Table 11: Romania, electricals and electronics sector, market value by retail format ($m), 2014 27
Table 12: (Part 1) Retail format definitions 35
Table 13: (Part 2) Retail format definitions 36
Table 14: (Part 3) Retail format definitions 37
List of Figures
Figure 1: Romania, retail market, sector segmentation (%), 2009 5
Figure 2: Romania, electricals and electronics sector, value ($bn), 2004-09 8
Figure 3: Romania, electricals and electronics sector, forecast value ($bn), 2009-14 10
Figure 4: Romania, electricals and electronics sector versus total retail market, growth comparison (%), 2009-14 11
Figure 5: Romania, electricals and electronics sector, market split (%), 2009 12
Figure 6: Romania, electricals and electronics sector, market split (%), 2014 14
Figure 7: Romania, electricals and electronics sector, value by retail format (%), 2009 16
Figure 8: Romania, electricals and electronics sector, value by retail format (%), 2014 18
Figure 9: Romania, communications equipment market, value by retail format (%), 2009 21
Figure 10: Romania, computer hardware market, value by retail format (%), 2009 22
Figure 11: Romania, consumer electronics market, value by retail format (%), 2009 23
Figure 12: Romania, games software market, value by retail format (%), 2009 24
Figure 13: Romania, household appliances market, value by retail format (%), 2009 25
Figure 14: Romania, photographic equipment market, value by retail format (%), 2009 26
Figure 15: Romania, communications equipment market, value by retail format (%), 2014 28
Figure 16: Romania, computer hardware market, value by retail format (%), 2014 29
Figure 17: Romania, consumer electronics market, value by retail format (%), 2014 30
Figure 18: Romania, games software market, value by retail format (%), 2014 31
Figure 19: Romania, household appliances market, value by retail format (%), 2014 32
Figure 20: Romania, photographic equipment market, value by retail format (%), 2014 33

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