UK SME Electricity and Gas Market Analysis 2008

Introduction

The Datamonitor 2008 SME market analysis brief is formed from a survey of 2,000 SME energy buyers from within the United Kingdom. This brief offers a summary of the contracting behaviour, influence of third party intermediaries, perception of varying generation sources, and satisfaction ratings of suppliers by the respondents.

Scope

*Investigation of contracting behaviour of SME buyers, including analysis of the influence of Third Party Intermediaries (TPI's)

*Determine how SME buyers would like to agree their contract with their supplier, combined with analysis of how contracts are currently being sold

*Analyse SME buyers perception of the green and carbon effectiveness qualities of various types of electricity generation

*View how SME buyers rate their satisfaction of selected power and gas suppliers, including a ""drill-down"" into individual competencies

Highlights

The majority of SME buyers spend less than £5,000, and one quarter of SME buyers contract via a Third Party Intermediary

SME customers are becoming progressively proactive in securing their energy contracts, and the use of TPI's and the internet is displacing the traditional sales methods of telephone and door-to-door

Reasons to Purchase

*Understand the contracting behaviour of SME energy buyers

*Gain insight into how methods of contract sales are changing

*Analyse which suppliers SME buyers rate as having the highest customer satisfaction

Report Highlights
Highlights

The majority of SME buyers spend less than £5,000, and one quarter of SME buyers contract via a Third Party Intermediary

SME customers are becoming progressively proactive in securing their energy contracts, and the use of TPI's and the internet is displacing the traditional sales methods of telephone and door-to-door
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Introduction
Market Dynamics
Carbon Neutrality
Customer satisfaction
Appendix
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List of Tables
List of Figures
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