Overview 1
Catalyst 1
Summary 1
Sources 1
Analysis 2
In Datamonitor's energy efficiency MAI, Spain, Slovenia and Germany currently provide the most attractive environment for the take-up of energy efficiency products and services 2
Energy efficiency as a B2C and B2B offering is delivered by the energy services divisions of utility and non-utility players alike 2
Datamonitor has developed an MAI which assesses the appetite for energy efficiency products and services 2
The MAI shows how attractive the environment of a particular market is to new entrants 3
The MAI is calculated by deriving a weighted average of scores over 10 key metrics, producing a rating out of 100 4
In Datamonitor's energy efficiency MAI, Spain, Slovenia and Germany currently provide the most attractive environment for the take-up of energy efficiency products and services 5
Since the turn of the century, the power efficiency of EU27 Member States has risen, significantly in some cases 5
Over the past 10 years, the gas efficiency of EU27 Member States has risen, albeit to varying degrees 6
Since the turn of the century, power consumption increases across EU27 Member States have led to gains in energy efficiency 7
Growth in gas consumption has stimulated growth in gas efficiency across European markets, albeit to varying extents 8
Energy efficiency can offset tight capacity margins in several markets and act as a low-cost proxy for new power generation 9
Higher power prices stimulate the demand for energy efficiency measures 10
Individual attitudes and behaviors can dramatically impact the appetite for energy efficiency products and services 11
The adoption of energy and water consumption reduction measures is greater than for micro-generation and green tariffs 12
Consumers' willingness to pay more for energy efficient products and services is a key determinant of successful entry strategies 13
A review of energy efficiency policies suggests that Slovakia, Slovenia and Germany have the strongest policy environments 14
Spain heads up Datamonitor's MAI, while Romania trails 15
In the next five years, Germany, Sweden, Italy and the Netherlands will provide the strongest overall potential for the take-up of energy efficiency products and services 16
The power efficiency of major European economies will continue to rise, albeit at a slower pace than that seen in the past decade 16
The average rate of gas efficiency across all EU27 Member States is set to slow progressively over the coming six years 17
Sustained increases in power consumption levels across EU27 Member States will continue to drive gains in power efficiency 18
The gas efficiency sector will continue on its upward trend, on the back of strong ongoing demand for gas across Europe 19
Power efficiency measures are likely to emerge in countries where future capacity margins are set to decline or turn negative 20
Estonia ranks highest on Datamonitor's 2010-15 MAI, while Poland trails 21
Germany, Sweden, Italy and the Netherlands display the greatest power efficiency market potential for new market entrants 21
Germany, Italy and the Netherlands display the greatest gas efficiency market potential for new market entrants 23
The majority of European utilities are using a generic set of tools to encourage the take-up of energy efficiency measures among their B2B and B2C customers, although some have employed more innovative approaches 24
German utility E.ON offers a wide range of energy efficiency services, covering both B2B and B2C markets effectively 24
E.ON has achieved impressive results from its energy efficiency initiatives as a result of its wide range of products and services 25
EDF has not furthered its energy services offering significantly in 2009, its focus remaining on information campaigns 26
British Gas offers one of the most comprehensive ranges of energy efficient products and services for B2B and B2C markets 27
British Gas has expanded its scope of energy services through several acquisitions and partnerships 28
Iberdrola has woken up to the business potential that energy efficiency presents 29
Vattenfall's energy services offering has varied by region, allowing specialization according to location-specific factors 30
ESB's website hosts a broader range of energy efficiency tools than most other European utilities 31
Price remains the key driving force behind energy efficiency investments in utility strategies 32
ESCOs represent a diverse group in terms of what services they offer and which markets they target 33
Building efficiency projects is the most popular strategy with ESCOs as they offer easily obtainable profits 33
Eaga is one of the few ESCOs focusing specifically on the B2C energy efficiency market 34
HEP-ESCO's success illustrates the important role of supra-national bodies in driving forward the energy services industry 35
OPERON has benefited from UK legislation allowing it to enter the energy services market 35
Dalkia - the energy services arm of Veolia Environment - operates throughout the energy services market 37
Partnerships allow entities to expand their product and service offering and infiltrate new markets 38
APPENDIX 39
Ask the analyst 39
Datamonitor consulting 39
Disclaimer 39
List of Figures
Figure 1: The MAI shows how attractive the environment of a particular market is to new entrants 3
Figure 2: The MAI is calculated by deriving a weighted average of scores over 10 key metrics, producing a rating out of 100 4
Figure 3: Over the past 10 years, the greatest increase in power efficiency has taken place in Eastern European countries 5
Figure 4: Portugal, Spain and Greece have bucked the trend of increased gas efficiency, mainly because of high gas consumption growth 6
Figure 5: Power consumption levels in the majority of EU27 Member States have increased every year since 2000 7
Figure 6: Growth in natural gas consumption levels has varied across the EU27 and has been highest in Greece and the Iberian countries 8
Figure 7: Energy efficiency can play a part in offsetting tight capacity margins in Finland, Latvia and Slovakia (average 2010 capacity margin data) 9
Figure 8: Eastern European countries exhibit wide variances between local currency prices and purchasing power standard prices 10
Figure 9: Citizens from a handful of countries state global warming to be their greatest concern and show the willingness to act accordingly 11
Figure 10: Products and services that curb energy and water consumption are most popular, particularly in Cyprus, Denmark and Germany 12
Figure 11: Only nine EU27 countries would be prepared to pay more than the European average for energy produced from greener sources 13
Figure 12: A review of energy efficiency policies suggests that Slovakia, Slovenia and Germany have the strongest policy environments 14
Figure 13: Spain has the highest MAI scores thanks to favorable and balanced market conditions and strongly sympathetic consumer attitudes, followed very closely by Slovenia and Germany 15
Figure 14: In the run up to 2015, Poland, Romania and Slovakia are expected to make the greatest power efficiency gains 16
Figure 15: It is expected that Poland, Romania and Slovakia will make the greatest gas efficiency gains in the run up to 2015 17
Figure 16: Over the next six years, power consumption levels are expected to rise across all 27 Member States, albeit at very different rates 18
Figure 17: High gas consumption growth rates in Estonia, Latvia, Lithuania and Romania point to gas-efficiency opportunities in these states 19
Figure 18: Anticipated capacity margin constraints will drive increased levels of power efficiency 20
Figure 19: By 2015, the attractiveness of European energy efficiency markets is expected to have shifted considerably from its current position 21
Figure 20: Market attractiveness, competitive intensity and power market scores put Germany, Sweden, Italy and the Netherlands in front 22
Figure 21: Market attractiveness, competitive intensity and gas market scores put Germany, Italy and the Netherlands in front 23
Figure 22: By offering a number of interactive, web-based tools to both residential and business customers, in addition to a range of informational campaigns, E.ON has successfully reduced carbon emissions from its customers 25
Figure 23: The UK's biggest energy supplier, British Gas, conveys its overall green credentials very well by providing a broad range of methods through which customers can reduce their energy usage 27
Figure 24: The Electricity Supply Board (ESB) in Ireland has come up with an innovative alternative for its business customers 31
Figure 25: Siemens has marketed its environmental portfolio as offering benefits for its customers, society and investors in the company 32
Figure 26: Energy Performance Certificates (EPCs) and similar compliance legislation offer a potential market entry point for ESCOs of any size 36
Figure 27: The company achieved impressive revenue growth of 8.7% in 2008 as a result of its broad service offering and wide range of customers 37
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