Enterprise Collaboration 2.0: Connecting with the Global Opportunity (Strategic Focus)

Introduction

This report outlines the market share opportunities of enterprise collaboration, with a focus on web-enabled, or 2.0, technologies. It provides comprehensive analysis of technology evolution, customers' requirements, the competitive landscape and vendors' go-to-market strategies.

Scope

*Analyzes market drivers and inhibitors that are driving demand for Enterprise Collaboration 2.0.

*Details the future technology evolution of the enterprise collaboration and includes analysis of how software delivery models are shaping the market.

*Delves into the changing competitive landscape for Enterprise Collaboration 2.0.

*Outlines go-to-market strategies of enterprise collaboration vendors.

Highlights

The market opportunity for enterprise collaboration is relatively immature within the broader spectrum of enterprise software. Despite factors that are inhibiting its adoption, the widespread use of enterprise collaboration seems inevitable and the potential upside for end-user organizations and vendors is substantial.

A barrier to widespread adoption of Enterprise Collaboration 2.0 is business attitudes from leadership and employees. In addition to concerns over new ways of working and potentially new work requirements, there is skepticism that Enterprise Collaboration 2.0 will function significantly differently from consumer social networks.

Like Web 2.0, the exploitation of Enterprise Collaboration 2.0 requires a progression of supporting and enabling technologies. Enterprise Collaboration 2.0 will exact new software architectural approaches, interoperability standards, security measures and software delivery modes.

Reasons to Purchase

*Provides a clear, complete and comprehensive guide to the enterprise collaboration market, identifying and evaluating market trends.

*Offers a critical balance between end user data, primary research and concise, insightful analysis.

*Covers the breadth of the enterprise collaboration space, helping decision makers understand market opportunities.


Report Highlights

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Overview 1
Catalyst 1
Summary 1
Key Messages 2
Enterprise Collaboration 2.0 lowers the costs of various business processes 2
The commercial value of enterprise social software is not widely understood 2
Enterprises are at varying stages of the collaboration roadmap 2
Enterprise Collaboration 2.0 will become an inherent business tool 2
The greatest barrier to Enterprise Collaboration 2.0 is entrenched business attitudes 2
Enterprise Collaboration 2.0 will spur the use of new architectural approaches 2
Software delivery models are shaping the Enterprise Collaboration 2.0 market 2
Established IT vendors dominate the market yet niche vendors lead in terms of innovation 2
Table of tables 4
Market Opportunity 5
The commercial value of enterprise social computing is not widely understood 5
Disparate terminology is overwhelming end-user organizations 6
Collaboration technologies comprise a core triumvirate 6
Identifying four main product streams 6
On-premise deployments are perceived as more robust than high-value web solutions 6
Enterprises are at varying stages of the collaboration roadmap 7
Most organizations fail to see the benefits of a comprehensive collaboration project 7
Web 2.0 is molding enterprise collaboration 8
Web 2.0 defines the evolution of the internet 8
From Web 2.0, Enterprise 2.0 is born 9
Enterprise Collaboration 2.0 will become an inherent business tool 9
The greatest barrier to enterprise collaboration is entrenched business attitudes 10
Employee resistance to collaboration persists 10
Security concerns persist 11
Concerns over 2.0 networking as a freewheeling utopia 11
Cultural barriers may hinder components of Enterprise Collaboration 2.0 12
Collaboration drivers are the great business leveler 12
Effective communication creates cost and operational efficiencies 12
Project management with Collaboration 2.0 is more effective and less expensive than traditional methods 13
Enterprises are moving away from document-centric environments 14
The need to create a single version of the truth 14
A sluggish economy may spur greater collaboration adoption 14
Enterprise Collaboration 2.0 represents a significant market opportunity 14
Technology evolution 15
The importance of WOA to the collaboration market will grow 15
WOA will not grow at the expense of SOA 15
WOA will be incorporated into many Enterprise Collaboration 2.0 solutions over time 16
Interoperability standards must evolve 16
Collaboration tools are increasingly mobile 16
Software delivery models are shaping the Enterprise Collaboration 2.0 market 16
Cloud computing is a compelling delivery model for collaboration solutions 16
Security concerns may initially curtail the adoption of cloud collaboration 17
A hybrid model will propel cloud collaboration adoption 17
Extensible Messaging and Presence Protocol (XMPP) 18
Google Wave may influence the adoption of Enterprise Collaboration 2.0 19
Technology requirements will evolve 19
Customer Impact: forging a business case for collaboration 20
Enterprise Collaboration 2.0 lowers the costs of various business processes 20
Training and e-learning applications gain from collaboration 20
Project management is simplified 20
Sales and marketing may benefit from collaboration 20
Collaboration tools offer a competitive advantage 20
Adoption tends to be viral 21
Greater ROI may be achieved on large-scale deployments 21
Participation should be encouraged not mandated 22
Initial reliance on existing business processes will ensure that they evolve organically 22
Government, healthcare and telecoms are formative verticals 22
Vendors must clarify the benefits of collaboration 23
Competitive Landscape 24
Established enterprise technology vendors dominate the market 24
Various vendor types are vying for collaboration market domination 24
Enterprise application vendors are leading the pack 25
Specialist collaboration vendors are driving the industry 25
Specialist vendors' installed bases vary wildly, according to solution and deployment type 26
Enterprise content management vendors strive to build capability and market share 28
Networking equipment vendors lack advanced content management, but are expanding aggressively 28
Application vendors lead with market share, yet specialist vendors drive the technology 28
Vendor consolidation is inevitable 28
The competitive landscape is rapidly changing 28
Go to Market 29
A business case for collaboration must be made 29
Vendors are yet to create specific vertical offerings 29
Knowledge management tools must evolve 29
Case study: Knowledge management for Collaboration 2.0 29
Numerous solutions and siloed information are common pain points 29
Matching the technology to user-case scenarios 30
Federated search exploits Collaboration 2.0 data 30
Vendor recommendations 31
Do not assume users read manuals or watch training videos 31
Building collaboration functionality into existing tools 31
Tailor pricing and usage models 32
OPINION 33
Opinion 33
APPENDIX 34
Definitions 34
Blogging 34
Cloud computing 34
Crowdsourcing 34
Enterprise 2.0 34
Enterprise Collaboration 2.0 34
Federated search 34
Mashups 34
REST 34
RSS 34
Software-as-a-service (SaaS) 34
SOA 34
Tags 34
Versioning 34
Web 2.0 34
Web services 34
WOA 34
Wiki 35
XMPP 35
Methodology 35
Further reading 35
Ask the analyst 35
Datamonitor consulting 35
Disclaimer 35
List of Tables
Table 1: Enterprise wikis are critically different to Wikipedia 12
Table 2: Expanded landscape of collaboration vendors 27
List of Figures
Figure 1: Social networking is perceived to be of relatively low value by enterprises 5
Figure 2: Enterprises tend to follow a predictable collaboration roadmap 7
Figure 3: Collaboration technologies that organizations have or plan to invest in 8
Figure 4: Enterprise Collaboration 2.0 are the components of Enterprise 2.0 that are visible to the end user 10
Figure 5: Security concerns remain an obstacle to the deployment of Web 2.0 technologies 11
Figure 6: Important IT investment objectives for business strategy 13
Figure 7: Hybridized cloud collaboration models consists of both public and private clouds 18
Figure 8: The ROI of an enterprise social network may grow with its member base 21
Figure 9: Established tech vendors often enjoy strong end-user sentiment, regardless of their market impact 24

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List of Tables
Table 1: Enterprise wikis are critically different to Wikipedia 12
Table 2: Expanded landscape of collaboration vendors 27

List of Figures
Figure 1: Social networking is perceived to be of relatively low value by enterprises 5
Figure 2: Enterprises tend to follow a predictable collaboration roadmap 7
Figure 3: Collaboration technologies that organizations have or plan to invest in 8
Figure 4: Enterprise Collaboration 2.0 are the components of Enterprise 2.0 that are visible to the end user 10
Figure 5: Security concerns remain an obstacle to the deployment of Web 2.0 technologies 11
Figure 6: Important IT investment objectives for business strategy 13
Figure 7: Hybridized cloud collaboration models consists of both public and private clouds 18
Figure 8: The ROI of an enterprise social network may grow with its member base 21
Figure 9: Established tech vendors often enjoy strong end-user sentiment, regardless of their market impact 24
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