European B2B Information Market

This report considers the European market for three B2B information sectors: journals and
magazines; directories and databases; exhibitions and conferences. Detailed market
information is given for the three leading markets – UK, France, and Germany – plus an
overview of European trends. The three leading country markets covered in the report account
for the majority of European sales.

The European market for B2B information, as defined here, is estimated at €31.5bn in 2007
with business journals and magazines taking the largest share of sales – 40%. The second
largest segment is exhibitions and conferences (34.6%) followed by directories and databases
(25.4%).

Magazines and journals (print and digital versions) may be the largest segment of the B2B
information market, but it has been slowly losing share of the market since 2003: this sector is
most strongly impacted by the rise of the Internet, which has opened new opportunities but
also cut print advertising revenue. In addition, advertisers are increasingly looking around for
new, niche forms of advertising which is making directories and exhibitions/conferences a
more attractive media for advertising.

In what is still a highly fragmented sector, the largest groups are able to operate, by strength
of brand or breadth of information resources, across industry sectors. Most of their smaller
rivals focus either on one form of information delivery – e.g. business magazines, directories
or exhibitions and conferences – or one or a few vertical industry sectors.

However, even among the larger players, niche focus is on the rise: like their smaller rivals,
the largest players are seeking to build brands that deliver a guarantee of quality and value in
a specific market sector. This is particularly important in the Internet world, where a respected
brand name for a particular industry or sector is a guarantee of information quality.

The switch to the Internet has suddenly gathered pace, particularly in France and the UK, and
in these two countries online sales now account for between 25% and 30% of B2B journal
revenues and around 20% of B2B directory and database revenues. The move to digital in
Germany is still in the early stages: less than 10% of B2B journal and directory/database
revenues came from online in 2007.
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1. EXECUTIVE SUMMARY

2. EUROPEAN OVERVIEW
2.1 Introduction
2.2 European Market Sizes and Trends
2.3 European Players
2.3.1 Key Players
2.3.2 Mergers and Acquisitions
2.4 Issues Affecting the European Market

3. UK - BUSINESS JOURNALS AND MAGAZINES
3.1 Introduction
3.2 Market Description
3.3 Market Size and Trends
3.4 Key Players
3.4.1 Overview
3.4.2 Company Profiles
3.5 Future Trends
3.5.1 Future Developments
3.5.2 Market Forecasts

4. GERMANY – BUSINESS JOURNALS AND MAGAZINES
4.1 Introduction
4.2 Market Description
4.3 Market Size and Trends
4.3.1 Market Size
4.3.2 Market Trends
4.4 Key Players
4.4.1 Overview
4.4.2 Company Profiles
4.5 Future Trends
4.5.1 Future Developments
4.5.2 Market Forecasts

5. FRANCE – BUSINESS JOURNALS AND MAGAZINES
5.1 Introduction
5.2 Market Description
5.3 Market Size and Trends
5.4 Key Players
5.4.1 Overview
5.4.2 Company Profiles
5.5 Future Trends
5.5.1 Future Developments
5.5.2 Market Forecasts

6. UK – DIRECTORIES AND DATABASES
6.1 Introduction
6.2 Market Description
6.3 Market Size and Trends
6.4 Key Players
6.4.1 Overview
6.4.2 Company Profiles
6.5 Future Trends
6.5.1 Future Developments
6.5.2 Market Forecasts

7. GERMANY – DIRECTORIES AND DATABASES
7.1 Introduction
7.2 Market Description
7.3 Market Size and Trends
7.3.1 Market Size
7.3.2 Market Trends
7.4 Key Players
7.4.1 Overview
7.4.2 Company Profiles
7.5 Future Trends
7.5.1 Future Developments
7.5.2 Market Forecasts

8. FRANCE – DIRECTORIES AND DATABASES
8.1 Introduction
8.2 Market Description
8.3 Market Size and Trends
8.4 Key Players
8.4.1 Overview
8.4.2 Company Profiles
8.5 Future Trends
8.5.1 Future Developments
8.5.2 Market Forecasts

9. UK – EXHIBITIONS AND CONFERENCES
9.1 Introduction
9.2 Market Description
9.3 Market Size and Trends
9.4 Key Players
9.4.1 Overview
9.4.2 Company Profiles
9.5 Future Trends
9.5.1 Future Developments
9.5.2 Market Forecasts

10. GERMANY – EXHIBITIONS AND CONFERENCES
10.1 Introduction
10.2 Market Description
10.3 Market Size and Trends
10.3.1 Market Size
10.3.2 Market Trends
10.4 Key Players
10.4.1 Overview
10.4.2 Company Profiles
10.5 Future Trends
10.5.1 Future Developments
10.5.2 Market Forecasts

11. FRANCE – EXHIBITIONS AND CONFERENCES
11.1 Introduction
11.2 Market Description
11.3 Market Size and Trends
11.4 Key Players
11.4.1 Overview
11.4.2 Company Profiles
11.5 Future Trends
11.5.1 Future Developments
11.5.2 Market Forecasts

APPENDIX
A. Methodology
B. Reports on the Information Industry from IRN Research 2007-2008
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Table 1: Estimated European Market for B2B Information (€m), 2004-2007
Table 2: Leading B2B Information Players Operating in more than One Country
Table 3: Turnover for Business Journals/Magazines by Value at Current Prices (€m), 2003-2007
Table 4: Segmentation of the UK Turnover for Business Journals and Magazines by Delivery Channel at Current Prices (€m), 2003-2007
Table 5: Segmentation of the UK Turnover for Business Journals and Magazines by Source of Revenue at Current Prices (€m), 2003-2007
Table 6: Segmentation of the UK Market for Business Journals and Magazines by Source of Revenue and Method of Delivery at Current Prices (% share), 2005-2007
Table 7: Number of Business and Professional Titles in the UK by Category, 2003-2006
Table 8: The Major Sectors of the Business and Professional Magazine Sector by Aggregate Audited Average Circulation per Edition, September 2007
Table 9: Estimated Market Share based on Aggregated Average Circulation per Issue, September 2007
Table 10: Forecast for the UK B2B Magazine Market (€m at current prices), 2008-2009
Table 11: Turnover (€m) of German B2B press publishers 2002 - 2007
Table 12: Overall turnover (€m) of providers of specialist information in Germany in 2006
Table 13: Number of titles published by the German B2B press publishers 2002 – 2006
Table 14: Overall circulation of the German B2B press publishers 2002 – 2006
Table 15: Overview of the circulation statistics for the 1st Quarter 2006, 4th Quarter 2006 and 1st Quarter 2007
Table 16: Top 10 B2B Press publications in Germany for 1Q2007 ranked by circulation figures and including number of editions sold
Tables 17a-17o: Top 3 B2B press titles by IVW category
Table 18: Forecast for the German B2B Journals Market (€m at current prices), 2008-2009
Table 19: Number of titles published by French B2B press publishers 2002 - 2006
Table 20: Key Categories of B2B press by copies distributed
Table 21: Titles with the largest circulation by sector (2006-2007)
Table 22: Circulation of General Management/Economic Titles
Table 23: Leading French B2B Web Sites and Portals (October 2007)
Table 24: Turnover of French B2B press publishers (€m) 2003 - 2007
Table 25: Size Breakdown of the French Journal Publishing Sector, 2006
Table 26: Forecast of the French B2B Magazine Market (€m at current prices), 2008-2009
Table 27: The UK Business Directory and Database Market and Turnover (€m at current prices), 2003-2007
Table 28: Estimated Breakdown of the Directory and Database Turnover by Type of Directory, 2005-07
Table 29: Segmentation of the UK Business Directory and Database Market by Channel (€m at current prices and %), 2003-2007
Table 30: Segmentation of the UK Business Directory and Database Turnover by Channel (%), 2003-2007
Table 31: Market Shares of the UK Directory and Database Market, 2006
Table 32: Forecast of the UK Directory and Database Market (€m at current prices), 2008-2009
Table 33: Revenues in the B2B Directories and Databases Market in Germany (€m), 2003 - 2007
Table 34: Number of main branch directories and others circulated in the German B2B market in 1Q2007
Table 35: Number of visits and page impressions generated by the electronic versions of the main branch directories in the German B2B market in 1Q2007
Table 36: Forecast for the German B2B Directories and Databases Market (€m at current prices), 2008-2009
Table 37: Revenues in the French Directory and Database Publishing Market (€m), 2003-2007
Table 38: Revenues by Origin, 2006-2007
Table 39: Selected Other Industry/Sector Directory Publishers
Table 40: Forecast of the French Directories and Database Market (€m at current prices), 2008-2009
Table 41: The UK B2B Exhibition Market by Sector (based on ABC audited total attendance), September 2007
Table 42: UK B2B Exhibition and Conference Turnover+ (€m), 2003-2007
Table 43: The Top Trade Exhibitions (with organisers) by Number of Total Attendance, Year to September 2007
Table 44: Top Trade Exhibitions Organisers+ by Number of Total Attendance, Year to September 2007
Table 45: Estimates Share of Sector Turnover, 2006
Table 46: The Top Ten UK Exhibitions (by total attendances) run by EMAP, Year to September 2007
Table 47: The Top Ten UK Exhibitions (by total attendances) run by CMPi, Year to September 2007
Table 48: The Top Ten UK Exhibitions (by total attendances) run by Reed Exhibitions, Year to September 2007
Table 49: The Top Ten UK Exhibitions (by total attendances) run by Clarion Events, Year to September 2007
Table 50: Forecast for the UK Trade Exhibition and Conference Market, 2008-2009
Table 51: Number of international / pan-regional trade shows and exhibitions held in Germany 2002 - 2006
Table 52: Number of regional and specialist trade shows and exhibitions held in Germany 2002 - 2006
Table 53: Turnover1 (€m) of German trade fair and exhibitions organisers 2002 - 2007
Table 54: Rented space (m2) of German trade fair and exhibitions organisers 2002 - 2006
Table 55: Numbers of exhibitors of German trade fair and exhibitions organisers 2002 - 2006
Table 56: Numbers of foreign exhibitors at German Trade Fair and Exhibitions 2002 - 2006
Table 57: Numbers of visitors of German Trade Fair and Exhibitions Organisers 2002 - 2006
Table 58: Numbers of foreign visitors to German Trade Fair and Exhibitions Organisers 2002 - 2006
Table 59: Total amount of Exhibition Space (m2), Number of Exhibitors and Number of Visitors for 2006 with a comparison for 2005
Table 60: Selection of trade shows held in a main city in Germany in 2006, where the visitor number exceeded 100,000 (FKM audited)
Table 62: Forecast for the German B2B Exhibitions and Conferences Market (€m at current prices), 2008-2009
Table 63: Selected Trade Exhibitions in France by Major City
Table 64: The French B2B Exhibition and Conference Market (€m), 2003-2007
Table 65: Forecast of the French Trade Exhibition and Conference Market (€m at current prices), 2008-2009
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