The evolving broadcast value chain, 2006 - 2012 (Market Focus)

This brief outlines the market for broadcast infrastructure in Western Europe and North America. Each sub-segment within the sector is addressed, including automation, video servers, encoders, multiplexers, video editing and professional services. Furthermore, this brief highlights recent trends and M&A activity that is set to transform the broadcast value chain over the coming years.



Report Highlights
Traditional physical workflows, affectionately known as 'sneakernet' by some in the industry, are being rapidly transitioned to digital 'tapeless'-based workflows. This transition creates a variety of enterprise-wide benefits for broadcasters, including a reduction in OpEx, a reduction in production times and enhanced repurposing opportunities. The broadcast value chain market is expected to see significant growth over the coming years as broadcasters look to upgrade their equipment to handle file-based workflows and HD content.


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DATAMONITOR VIEW 1
CATALYST 1
SUMMARY 1
ANALYSIS 2
Bridging the gap between IT and broadcasting-outlining the value chain 2
From ingest to playout-the broadcast value chain 2
Assessing the competitive environment-Sony and Thomson remain the largest players in the space 3
Broadcast infrastructure sub-segments set for strong growth until 2012 4
Total broadcast infrastructure market set for significant growth 5
Automation innovates to handle multi-channel and multi-platform distribution 5
Thomson Grass Valley and Omneon continue to dominate the video server market 6
MAM is expected to become increasingly important 8
Sony and Thomson continue to dominate in the professional services market 9
Archive management and MAM will illustrate the highest growth from 2006 - 2012 10
Emerging markets are not yet the biggest focus for broadcast technology vendors 11
Western Europe and North America expected to remain the most attractive markets 11
BRIC economies are set to require strong infrastructure upgrades as media markets boom 11
Eastern Europe seen as a strong investment opportunity as market liberalization occurs 11
M&A activity and industry developments are solidifying the market 12
M&A and growth activity looks set to add competitiveness to the broadcast infrastructure market 12
ACTIONS 14
Traditional IT technology vendor advantages from the transition to file-based workflows 14
Opportunities for the professional service industry due to an increase in market risk 14
APPENDIX 15
Definitions 15
Methodology 16
Further reading 16
Ask the analyst 16
Datamonitor consulting 16
Disclaimer 16

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Figure 1: The broadcast value chain, 2007 3
Figure 2: Major players in the broadcast value chain market, 2007 4
Figure 3: Western European and North American broadcast value chain market, 2006 - 2012 5
Figure 4: Western European and North American automation market, 2006 - 2012 6
Figure 5: Western European and North American video server market, 2006 - 2012 7
Figure 6: Western European and North American media asset management software market, 2006 - 2012 8
Figure 7: Western European and North American professional services market, 2006 - 2012 9
Figure 8: Broadcast value chain components market size change, 2006 -2012 10

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