The Evolving Broadcast Value Chain, 2006 - 2012 (Review Report)

New technologies are enabling broadcasters to provide consumers with an increasing array of content services and viewing experiences. As these developments occur, there is pressure to remain competitive by reducing OpEx and boosting efficiencies. This review report outlines the key opportunities for vendors, systems integrators and professional services players in the broadcast value chain.



Report Highlights
Traditional physical workflows, affectionately known as 'sneakernet' by some in the industry, are being rapidly transitioned to digital 'tapeless'-based workflows. This transition creates a variety of enterprise-wide benefits for broadcasters, including a reduction in OpEx, a reduction in production times and enhanced repurposing opportunities. Traditional broadcasters are no longer competing solely against their peers. Convergence in communications systems, dramatic growth in residential broadband penetration, user-generated content (UGC) and shifting consumer habits are requiring traditional broadcasters to re-evaluate their distribution strategies. Asset management systems are one of the most important applications in the modern broadcast infrastructure environment. The movement towards a MAM system essentially transforms physical handling of media content to an automation-assisted method of handling media content.


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Overview 1
Catalyst 1
Summary 1
Methodology 1
Executive Summary 2
Introduction 2
The evolving broadcast value chain, 2006 - 2012 (Market Focus) 2
Striving for efficiency in file-based workflows (Strategy Focus) 2
Technological enablers for managing broadcasting content (Technology Focus) 3
The North American broadcast value chain, 2006 - 2012 (Databook) 3
The Western European broadcast value chain, 2006 - 2012 (Databook) 3
Contents 4
Figures 5
Tables 6
The evolving broadcast value chain, 2006 - 2012 (Market Focus) 7
Summary 7
Bridging the gap between IT and broadcasting-outlining the value chain 7
From ingest to playout-the broadcast value chain 7
Assessing the competitive environment-Sony and Thomson remain the largest players in the space 8
Broadcast infrastructure sub-segments set for strong growth until 2012 9
Total broadcast infrastructure market set for significant growth 10
Automation innovates to handle multi-channel and multi-platform distribution 10
Thomson Grass Valley and Omneon continue to dominate the video server market 11
MAM is expected to become increasingly important 13
Sony and Thomson continue to dominate in the professional services market 14
Archive management and MAM will illustrate the highest growth from 2006 - 2012 15
Emerging markets are not yet the biggest focus for broadcast technology vendors 16
Western Europe and North America expected to remain the most attractive markets 16
BRIC economies are set to require strong infrastructure upgrades as media markets boom 16
Eastern Europe seen as a strong investment opportunity as market liberalization occurs 16
M&A activity and industry developments are solidifying the market 17
M&A and growth activity looks set to add competitiveness to the broadcast infrastructure market 17
Strong opportunities across the board in the evolving broadcast sector 18
Traditional IT technology vendor advantages from the transition to file-based workflows 18
Opportunities for the professional service industry due to an increase in market risk 19
Striving for efficiency in file-based workflows (Strategy Focus) 20
Summary 20
From sneakernet to digital workflows: boosting efficiencies and lowering costs 20
Outlining digital workflows: no two broadcasters' demands are the same 20
Multi-platform and multi-channel distribution help drive the transition towards file-based workflows 21
Strong opportunity to continue to work towards a tapeless environment 22
Systems standardization is a key strategy to reduce the complexity of broadcast systems 22
Broadcasters continue to move towards multi-channel and multi-platform distribution 23
Broadcasters are continuing to move towards alternative platforms 24
The multi-channel and multi-platform content challenge: codecs and formats 25
Evolving the automation function for multi channel distribution 25
Challenges remain for the transition to HD and managing digital archives 25
Growth of HD content rampant in the US 25
HD and SD workflow integration is expected to prove a challenge for broadcasters 26
Managing multiple archives will be increasingly important 27
Systems integrators will play a strong role in helping broadcasters meet their strategic needs 28
Analyzing current workflows is the most crucial factor for creating integrated infrastructures 28
Technological enablers for managing broadcasting content (Technology Focus) 29
Summary 29
Major advantages exist for non-linear workflows in broadcast production architectures 29
Traditional production architectures limit the effectiveness of content transportation 29
Primarily server-based systems can create production silos and unnecessary asset duplication 30
Reducing inefficiencies through centralized architecture solutions 30
Challenges with the transition towards HD content: bit rates and encoders 32
Integrating HD and SD into the same workflows 32
Effective MAM is essential for handling content within production workflows 33
Ingesting video for HD and multi-channel distribution: the trouble with formats 33
MAM is a key toolkit to enhance operational efficiencies 33
Establishing an effective MAM system through careful analysis and planning 34
Open standards, particularly MXF, represent a significant opportunity to boost productivity 34
Aligning business IT and broadcast engineering for competitive advantage 34
Building a core integrated infrastructure for IT and business alignment 35
Utilizing SOA to bridge the gap between business and IT goals 36
Proof points for the entire organization will aid customer acquisition strategies 37
Understanding new languages: highlighting IT, broadcasting and business demands will prove crucial 37
The North American broadcast value chain, 2006 - 2012 (Databook) 38
Introduction 38
Definitions 38
Sub-segments revenue for the North American broadcast value chain, 2006 - 2012 39
Total revenue for the North American broadcast value chain, 2006 - 2012 40
Archive management revenue in North America, 2006 - 2012 41
Automation revenue in North America, 2006 - 2012 42
Encoders and multiplexers revenue in North America, 2006 - 2012 43
Infrastructure revenue in North America, 2006 - 2012 44
Live production switchers revenue in North America, 2006 - 2012 45
Media asset management hardware revenue in North America, 2006 - 2012 46
Media asset management software revenue in North America, 2006 - 2012 47
Other revenue in North America, 2006 - 2012 48
Professional services revenue in North America, 2006 - 2012 49
Video editing revenue in North America, 2006 - 2012 50
Video server revenue in North America, 2006 - 2012 51
The Western European broadcast value chain, 2006 - 2012 (Databook) 52
Introduction 52
Definitions 52
Sub-segments revenue for the Western European broadcast value chain, 2006 - 2012 53
Total revenue for the Western European broadcast value chain, 2006 - 2012 54
Archive management revenue in Western Europe, 2006 - 2012 55
Automation revenue in Western Europe, 2006 - 2012 56
Encoders and multiplexers revenue in Western Europe, 2006 - 2012 57
Infrastructure revenue in Western Europe, 2006 - 2012 58
Live production switchers revenue in Western Europe, 2006 - 2012 59
Media asset management hardware revenue in Western Europe, 2006 - 2012 60
Media asset management software revenue in Western Europe, 2006 - 2012 61
Other revenue in Western Europe, 2006 - 2012 62
Professional services revenue in Western Europe, 2006 - 2012 63
Video editing revenue in Western Europe, 2006 - 2012 64
Video server revenue in Western Europe, 2006 - 2012 65
APPENDIX 66
Definitions 66
Methodology 68
Methodology 68
Further reading 68
Ask the analyst 68
Datamonitor consulting 68
Disclaimer 68

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Table 1: The broadcast value chain definitions 38
Table 2: Sub-segments revenue for the North American broadcast value chain, 2006 - 2012 39
Table 3: Total revenue for the North American broadcast value chain, 2006 - 2012 40
Table 4: Archive management revenue in North America, 2006 - 2012 41
Table 5: Automation revenue in North America, 2006 - 2012 42
Table 6: Encoders and multiplexers revenue in North America, 2006 - 2012 43
Table 7: Infrastructure revenue in North America, 2006 - 2012 44
Table 8: Live production switchers revenue in North America, 2006 - 2012 45
Table 9: Media asset management hardware revenue in North America, 2006 - 2012 46
Table 10: Media asset management software revenue in North America, 2006 - 2012 47
Table 11: Other revenue in North America, 2006 - 2012 48
Table 12: Professional services revenue in North America, 2006 - 2012 49
Table 13: Video editing revenue in North America, 2006 - 2012 50
Table 14: Video server revenue in North America, 2006 - 2012 51
Table 15: The broadcast value chain definitions 52
Table 16: Sub-segments revenue for the Western European broadcast value chain, 2006 - 2012 53
Table 17: Total revenue for the Western European broadcast value chain, 2006 - 2012 54
Table 18: Archive management revenue in Western Europe, 2006 - 2012 55
Table 19: Automation revenue in Western Europe, 2006 - 2012 56
Table 20: Encoders and multiplexers revenue in Western Europe, 2006 - 2012 57
Table 21: Infrastructure revenue in Western Europe, 2006 - 2012 58
Table 22: Live production switchers revenue in Western Europe, 2006 - 2012 59
Table 23: Media asset management hardware revenue in Western Europe, 2006 - 2012 60
Table 24: Media asset management software revenue in Western Europe, 2006 - 2012 61
Table 25: Other revenue in Western Europe, 2006 - 2012 62
Table 26: Professional services revenue in Western Europe, 2006 - 2012 63
Table 27: Video editing revenue in Western Europe, 2006 - 2012 64
Table 28: Video server revenue in Western Europe, 2006 - 2012 65


Figure 1: The broadcast value chain, 2007 8
Figure 2: Major players in the broadcast value chain market, 2007 9
Figure 3: Western European and North American broadcast value chain market, 2006 - 2012 10
Figure 4: Western European and North American automation market, 2006 - 2012 11
Figure 5: Western European and North American video server market, 2006 - 2012 12
Figure 6: Western European and North American MAM software market, 2006 - 2012 13
Figure 7: Western European and North American professional services market, 2006 - 2012 14
Figure 8: Broadcast value chain components market size change, 2006 -2012 15
Figure 9: Percentage of workflow operating in a 'tapeless' environment, 2007 22
Figure 10: Strategic goals for broadcasters in Western Europe and North America, 2007 23
Figure 11: Percentage of IT budget invested into new alternative distribution channels, 2007 24
Figure 12: Percentage of content produced in HD, reported by broadcasters, 2007 26
Figure 13: Broadcasters plans to digitize back catalogue video assets, 2007 27
Figure 14: Basic overview of centralized storage-based production and workflows 31
Figure 15: HD video input standards 32
Figure 16: The alignment gap between business goals and IT infrastructure 35
Figure 17: Sub-segments revenue for the North American broadcast value chain, 2006 - 2012 39
Figure 18: Total revenue for the North American broadcast value chain, 2006 - 2012 40
Figure 19: Archive management revenue in North America, 2006 - 2012 41
Figure 20: Automation revenue in North America, 2006 - 2012 42
Figure 21: Encoders and multiplexers revenue in North America, 2006 - 2012 43
Figure 22: Infrastructure revenue in North America, 2006 - 2012 44
Figure 23: Live production switchers revenue in North America, 2006 - 2012 45
Figure 24: Media asset management hardware revenue in North America, 2006 - 2012 46
Figure 25: Media asset management software revenue in North America, 2006 - 2012 47
Figure 26: Other revenue in North America, 2006 - 2012 48
Figure 27: Professional services revenue in North America, 2006 - 2012 49
Figure 28: Video editing revenue in North America, 2006 - 2012 50
Figure 29: Video server revenue in North America, 2006 - 2012 51
Figure 30: Sub-segments revenue for the Western European broadcast value chain, 2006 - 2012 53
Figure 31: Total revenue for the Western European broadcast value chain, 2006 - 2012 54
Figure 32: Archive management revenue in Western Europe, 2006 - 2012 55
Figure 33: Automation revenue in Western Europe, 2006 - 2012 56
Figure 34: Encoders and multiplexers revenue in Western Europe, 2006 - 2012 57
Figure 35: Infrastructure revenue in Western Europe, 2006 - 2012 58
Figure 36: Live production switchers revenue in Western Europe, 2006 - 2012 59
Figure 37: Media asset management hardware revenue in Western Europe, 2006 - 2012 60
Figure 38: Media asset management software revenue in Western Europe, 2006 - 2012 61
Figure 39: Other revenue in Western Europe, 2006 - 2012 62
Figure 40: Professional services revenue in Western Europe, 2006 - 2012 63
Figure 41: Video editing revenue in Western Europe, 2006 - 2012 64
Figure 42: Video server revenue in Western Europe, 2006 - 2012 65



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