FABs in the BRIC (Brazil, Russia, India, China) Countries Market Overview and Forecasts to 2014

Introduction

This report covers key aspects of the FABs market in four emerging / high growth economies: Brazil, Russia, India and China. Data is provided for market value and volume by category, company and brand market shares, distribution channels, and expenditure and consumption per capita for the historic and forecast periods.

Scope

*Contains information on three categories: pre-mixed spirits, wine coolers and alcoholic soft drinks

*Market and category level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Market level company and brand shares as well as distribution share information

*Recent product launches

Highlights

Brazil is expected to exhibit steady growth between 2009 and 2014.

Russia leads the FABs market in terms of volume among the BRIC nations.

India is set to be the most lucrative investment destination for the FABs market in future.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the FABs market in high growth / emerging nations

*Identify key players within the FABs market in Brazil, Russia, India and China to plan lucrative M&A, partnerships and agreements

*Obtain insight into new product launches within the FABs market in Brazil, Russia, India and China

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Brazil is expected to exhibit steady growth between 2009 and 2014 2
Russia leads the FABs market in terms of volume among the BRIC nations 2
India is set to be the most lucrative investment destination for the FABs market in future 2
Chapter 2 Introduction 3
What is this report about? 3
How to use this report 3
Market definition 4
Chapter 3 Overview 17
BRIC FABs market, volume overview 17
BRIC FABs market, value overview 22
Chapter 4 Brazil 27
Value analysis (Brazilian Real), 2004?09 27
Value analysis (Brazilian Real), 2009?14 28
Value analysis (US dollars), 2004?09 30
Value analysis (US dollars), 2009?14 30
Volume analysis, 2004?09 32
Volume analysis, 2009?14 33
Company and brand share analysis 35
Distribution analysis 38
Expenditure and consumption per capita 40
Chapter 5 Russia 43
Value analysis (Russian Ruble), 2004?09 43
Value analysis (Russian Ruble), 2009?14 44
Value analysis (US dollars), 2004?09 45
Value analysis (US dollars), 2009?14 45
Volume analysis, 2004?09 46
Volume analysis, 2009?14 47
Company and brand share analysis 49
Distribution analysis 53
Expenditure and consumption per capita 55
Chapter 6 India 58
Value analysis (Indian Rupee), 2004?09 58
Value analysis (Indian Rupee), 2009?14 59
Value analysis (US dollars), 2004?09 61
Value analysis (US dollars), 2009?14 61
Volume analysis, 2004?09 63
Volume analysis, 2009?14 64
Company and brand share analysis 66
Distribution analysis 68
Expenditure and consumption per capita 70
Chapter 7 China 73
Value analysis (Chinese Yuan Renminbi), 2004?09 73
Value analysis (Chinese Yuan Renminbi), 2009?14 74
Value analysis (US dollars), 2004?09 76
Value analysis (US dollars), 2009?14 76
Volume analysis, 2004?09 78
Volume analysis, 2009?14 79
Company and brand share analysis 81
Distribution analysis 84
Expenditure and consumption per capita 86
Chapter 8 New Product Development 89
Product launches 2009: Brazil 89
Recent product launches 91
Product launches 2009: Russia 92
Recent product launches 94
Product launches 2009: India 95
Recent product launches 97
Chapter 9 Research Methodology 98
Methodology overview 98
Secondary research 99
Market modeling 100
Creating an initial data model 100
Revising the initial data model 100
Creating a final estimate 101
Creating demographic value splits 101
Primary research 101
Data finalization 102
Ongoing research 102
Chapter 10 Appendix 103
Future readings 103
How to contact experts in your industry 103
Disclaimer 103

LIST OF FIGURES
Figure 1: FABs market, BRIC, volume (liters, million), 2004?14 17
Figure 2: FABs market, BRIC, volume (liters, million), 2004?09 19
Figure 3: FABs market, BRIC, volume (liters, million), 2009–14 20
Figure 4: FABs market, BRIC, volume growth analysis, 2004?14 21
Figure 5: FABs market, BRIC, value ($m), 2004?14 22
Figure 6: FABs market, BRIC, value ($m) , 2004?09 24
Figure 7: FABs market, BRIC, value ($m) , 2009?14 25
Figure 8: FABs market, BRIC, value growth analysis, 2004?14 26
Figure 9: FABs, Brazil, value by segment (BRLm), 2004?14 29
Figure 10: FABs, Brazil, category growth comparison, by value, 2004?14 31
Figure 11: FABs, Brazil, volume by segment (liters, million), 2004?14 34
Figure 12: FABs, Brazil, category growth comparison, by volume, 2004?14 34
Figure 13: FABs, Brazil, company share by volume (%), 2008?09 36
Figure 14: FABs, Brazil, distribution channels by volume (%), 2008?09 39
Figure 15: FABs, Russia, value by segment (RUBm), 2004?14 44
Figure 16: FABs, Russia, volume by segment (liters, million), 2004?14 48
Figure 17: FABs, Russia, company share by volume (%), 2008?09 51
Figure 18: FABs, Russia, distribution channels by volume (%), 2008?09 54
Figure 19: FABs, India, value by segment (INRm), 2004?14 60
Figure 20: FABs, India, category growth comparison, by value, 2004?14 62
Figure 21: FABs, India, volume by segment (liters, million), 2004?14 65
Figure 22: FABs, India, category growth comparison, by volume, 2004?14 65
Figure 23: FABs, India, distribution channels by volume (%), 2008?09 69
Figure 24: FABs, China, value by segment (CNYm), 2004?14 75
Figure 25: FABs, China, category growth comparison, by value, 2004?14 77
Figure 26: FABs, China, volume by segment (liters, million), 2004?14 80
Figure 27: FABs, China, category growth comparison, by volume, 2004?14 80
Figure 28: FABs, China, company share by volume (%), 2008?09 82
Figure 29: FABs, China, distribution channels by volume (%), 2008?09 85
Figure 30: Annual data review process 99

LIST OF TABLES
Table 1: FABs category definitions 5
Table 2: FABs distribution channels 6
Table 3: FABs market, BRIC, volume (liters, million), 2004?14 18
Table 4: FABs market, BRIC, volume (liters, million), 2004?09 19
Table 5: FABs market, BRIC, volume (liters, million), 2009–14 20
Table 6: FABs market, BRIC, value ($m), 2004?14 23
Table 7: FABs market, BRIC, value ($m), 2004?09 24
Table 8: FABs market, BRIC, value ($m), 2009?14 25
Table 9: FABs, Brazil, value by segment (BRLm), 2004?09 27
Table 10: FABs, Brazil, value forecast by segment (BRLm), 2009?14 28
Table 11: FABs, Brazil, value by segment ($m), 2004?09 30
Table 12: FABs, Brazil, value forecast by segment ($m), 2009?14 30
Table 13: FABs, Brazil, volume by segment (liters, million), 2004?09 32
Table 14: FABs, Brazil, volume forecast by segment (liters, million), 2009?14 33
Table 15: FABs, Brazil, brand share by volume (%), 2008?09 35
Table 16: FABs, Brazil, volume by brand (liters, million), 2008?09 35
Table 17: FABs, Brazil, company share by volume (%), 2008?09 37
Table 18: FABs, Brazil, volume by company (liters, million), 2008?09 37
Table 19: FABs, Brazil, distribution channels by volume (%), 2008?09 38
Table 20: FABs, Brazil, volume by distribution channel (liters, million), 2008?09 38
Table 21: FABs, Brazil, expenditure per capita (BRL), 2004?09 40
Table 22: FABs, Brazil, forecast expenditure per capita (BRL), 2009?14 40
Table 23: FABs, Brazil, expenditure per capita ($), 2004?09 41
Table 24: FABs, Brazil, forecast expenditure per capita ($), 2009?14 41
Table 25: FABs, Brazil, consumption per capita (liters), 2004?09 42
Table 26: FABs, Brazil, forecast consumption per capita (liters), 2009?14 42
Table 27: FABs, Russia, value by segment (RUBm), 2004?09 43
Table 28: FABs, Russia, value forecast by segment (RUBm), 2009?14 44
Table 29: FABs, Russia, value by segment ($m), 2004?09 45
Table 30: FABs, Russia, value forecast by segment ($m), 2009?14 45
Table 31: FABs, Russia, volume by segment (liters, million), 2004?09 46
Table 32: FABs, Russia, volume forecast by segment (liters, million), 2009?14 47
Table 33: FABs, Russia, brand share by volume (%), 2008?09 49
Table 34: FABs, Russia, volume by brand (liters, million), 2008?09 50
Table 35: FABs, Russia, company share by volume (%), 2008?09 52
Table 36: FABs, Russia, volume by company (liters, million), 2008?09 52
Table 37: FABs, Russia, distribution channels by volume (%), 2008?09 53
Table 38: FABs, Russia, volume by distribution channel (liters, million), 2008?09 53
Table 39: FABs, Russia, expenditure per capita (RUB), 2004?09 55
Table 40: FABs, Russia, forecast expenditure per capita (RUB), 2009?14 55
Table 41: FABs, Russia, expenditure per capita ($), 2004?09 56
Table 42: FABs, Russia, forecast expenditure per capita ($), 2009?14 56
Table 43: FABs, Russia, consumption per capita (liters), 2004?09 57
Table 44: FABs, Russia, forecast consumption per capita (liters), 2009?14 57
Table 45: FABs, India, value by segment (INRm), 2004?09 58
Table 46: FABs, India, value forecast by segment (INRm), 2009?14 59
Table 47: FABs, India, value by segment ($m), 2004?09 61
Table 48: FABs, India, value forecast by segment ($m), 2009?14 61
Table 49: FABs, India, volume by segment (liters, million), 2004?09 63
Table 50: FABs, India, volume forecast by segment (liters, million), 2009?14 64
Table 51: FABs, India, brand share by volume (%), 2008?09 66
Table 52: FABs, India, volume by brand (liters, million), 2008?09 66
Table 53: FABs, India, company share by volume (%), 2008?09 67
Table 54: FABs, India, volume by company (liters, million), 2008?09 67
Table 55: FABs, India, distribution channels by volume (%), 2008?09 68
Table 56: FABs, India, volume by distribution channel (liters, million), 2008?09 68
Table 57: FABs, India, expenditure per capita (INR), 2004?09 70
Table 58: FABs, India, forecast expenditure per capita (INR), 2009?14 70
Table 59: FABs, India, expenditure per capita ($), 2004?09 71
Table 60: FABs, India, forecast expenditure per capita ($), 2009?14 71
Table 61: FABs, India, consumption per capita (liters), 2004?09 72
Table 62: FABs, India, forecast consumption per capita (liters), 2009?14 72
Table 63: FABs, China, value by segment (CNYm), 2004?09 73
Table 64: FABs, China, value forecast by segment (CNYm), 2009?14 74
Table 65: FABs, China, value by segment ($m), 2004?09 76
Table 66: FABs, China, value forecast by segment ($m), 2009?14 76
Table 67: FABs, China, volume by segment (liters, million), 2004?09 78
Table 68: FABs, China, volume forecast by segment (liters, million), 2009?14 79
Table 69: FABs, China, brand share by volume (%), 2008?09 81
Table 70: FABs, China, volume by brand (liters, million), 2008?09 81
Table 71: FABs, China, company share by volume (%), 2008?09 83
Table 72: FABs, China, volume by company (liters, million), 2008?09 83
Table 73: FABs, China, distribution channels by volume (%), 2008?09 84
Table 74: FABs, China, volume by distribution channel (liters, million), 2008?09 84
Table 75: FABs, China, expenditure per capita (CNY), 2004?09 86
Table 76: FABs, China, forecast expenditure per capita (CNY), 2009?14 86
Table 77: FABs, China, expenditure per capita ($), 2004?09 87
Table 78: FABs, China, forecast expenditure per capita ($), 2009?14 87
Table 79: FABs, China, consumption per capita (liters), 2004?09 88
Table 80: FABs, China, forecast consumption per capita (liters), 2009?14 88
Table 81: Brazil FABs new product launches reports, by company, 2009 89
Table 82: Brazil FABs new product launches SKUs, by company, 2009 89
Table 83: Brazil FABs new product launches (reports), by flavor and fragrances, 2009 90
Table 84: Brazil FABs new product launches (reports), by ingredients, 2009 90
Table 85: Brazil FABs new product launches (reports), by package tags or claims, 2009 91
Table 86: Brazil FABs new product launches – recent launch (2009) 91
Table 87: Russia FABs new product launches reports, by company (top five companies), 2009 92
Table 88: Russia FABs new product launches SKUs, by company (top five companies), 2009 92
Table 89: Russia FABs new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 93
Table 90: Russia FABs new product launches (reports), by ingredients (top 10 ingredients), 2009 93
Table 91: Russia FABs new product launches (reports), by package tags or claims, 2009 94
Table 92: Russia FABs new product launches - recent five launches (2009) 94
Table 93: India FABs new product launches reports, by company, 2009 95
Table 94: India FABs new product launches SKUs, by company, 2009 95
Table 95: India FABs new product launches (reports), by flavor and fragrances, 2009 96
Table 96: India FABs new product launches (reports), by ingredients, 2009 96
Table 97: India FABs new product launches (reports), by package tags or claims, 2009 97
Table 98: India FABs new product launches - recent launches (2009) 97


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