TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: face make-up 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Face Make-Up 9
Value analysis (Canadian Dollar), 2004?09 9
Value analysis (Canadian Dollar), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic Indicators 25
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34
LIST OF FIGURES
Figure 1: Face make-up, Canada, value by segment (C$m), 2004?14 11
Figure 2: Face make-up, Canada, category growth comparison, by value, 2004?14 13
Figure 3: Face make-up, Canada, volume by segment (units, million), 2004?14 16
Figure 4: Face make-up, Canada, category growth comparison, by volume, 2004?14 16
Figure 5: Face make-up, Canada, company share by value (%), 2008?09 18
Figure 6: Face make-up, Canada, distribution channels by value (%), 2008?09 21
Figure 7: Annual data review process 31
LIST OF TABLES
Table 1: Face make-up category definitions 3
Table 2: Face make-up distribution channels 4
Table 3: Face make-up, Canada, value by segment (C$m), 2004?09 9
Table 4: Face make-up, Canada, value forecast by segment (C$m), 2009?14 10
Table 5: Face make-up, Canada, value by segment ($m), 2004?09 12
Table 6: Face make-up, Canada, value forecast by segment ($m), 2009?14 12
Table 7: Face make-up, Canada, volume by segment (units, million), 2004?09 14
Table 8: Face make-up, Canada, volume forecast by segment (units, million), 2009?14 15
Table 9: Face make-up, Canada, brand share by value (%), 2008?09 17
Table 10: Face make-up, Canada, value by brand (C$m), 2008?09 17
Table 11: Face make-up, Canada, company share by value (%), 2008?09 19
Table 12: Face make-up, Canada, value by company (C$m), 2008?09 19
Table 13: Face make-up, Canada, distribution channels by value (%), 2008?09 20
Table 14: Face make-up, Canada, value by distribution channel (C$m), 2008?09 20
Table 15: Face make-up, Canada, expenditure per capita (C$), 2004?09 22
Table 16: Face make-up, Canada, forecast expenditure per capita (C$), 2009?14 22
Table 17: Face make-up, Canada, expenditure per capita ($), 2004?09 23
Table 18: Face make-up, Canada, forecast expenditure per capita ($), 2009?14 23
Table 19: Face make-up, Canada, consumption per capita (units), 2004?09 24
Table 20: Face make-up, Canada, forecast consumption per capita (units), 2009?14 24
Table 21: Canada population, by age group, 2004?09 (millions) 25
Table 22: Canada population forecast, by age group, 2009?14 (millions) 26
Table 23: Canada population, by gender, 2004?09 (millions) 26
Table 24: Canada population forecast, by gender, 2009?14 (millions) 27
Table 25: Canada nominal GDP, 2004?09 (C$bn, nominal prices) 27
Table 26: Canada nominal GDP forecast, 2009?14 (C$bn, nominal prices) 27
Table 27: Canada real GDP, 2004?09 (C$bn, 2000 prices) 28
Table 28: Canada real GDP forecast, 2009?14 (C$bn, 2000 prices) 28
Table 29: Canada real GDP, 2004?09 ($bn, 2000 prices) 28
Table 30: Canada real GDP forecast, 2009?14 ($bn, 2000 prices) 29
Table 31: Canada consumer price index, 2004?09 (2000=100) 29
Table 32: Canada consumer price index, 2009?14 (2000=100) 29
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