TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: face make-up 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Face Make-Up 9
Value analysis (Chinese Yuan Renminbi), 2004?09 9
Value analysis (Chinese Yuan Renminbi), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Macroeconomic Profile 26
Macroeconomic Indicators 26
Chapter 5 Research Methodology 31
Methodology overview 31
Secondary research 32
Market modeling 33
Creating an initial data model 33
Revising the initial data model 33
Creating a final estimate 34
Creating demographic value splits 34
Primary research 34
Data finalization 35
Ongoing research 35
LIST OF FIGURES
Figure 1: Face make-up, China, value by segment (CNYm), 2004?14 11
Figure 2: Face make-up, China, category growth comparison, by value, 2004?14 13
Figure 3: Face make-up, China, volume by segment (units, million), 2004?14 16
Figure 4: Face make-up, China, category growth comparison, by volume, 2004?14 16
Figure 5: Face make-up, China, company share by value (%), 2008?09 19
Figure 6: Face make-up, China, distribution channels by value (%), 2008?09 22
Figure 7: Annual data review process 32
LIST OF TABLES
Table 1: Face make-up category definitions 3
Table 2: Face make-up distribution channels 4
Table 3: Face make-up, China, value by segment (CNYm), 2004?09 9
Table 4: Face make-up, China, value forecast by segment (CNYm), 2009?14 10
Table 5: Face make-up, China, value by segment ($m), 2004?09 12
Table 6: Face make-up, China, value forecast by segment ($m), 2009?14 12
Table 7: Face make-up, China, volume by segment (units, million), 2004?09 14
Table 8: Face make-up, China, volume forecast by segment (units, million), 2009?14 15
Table 9: Face make-up, China, brand share by value (%), 2008?09 17
Table 10: Face make-up, China, value by brand (CNYm), 2008?09 18
Table 11: Face make-up, China, company share by value (%), 2008?09 20
Table 12: Face make-up, China, value by company (CNYm), 2008?09 20
Table 13: Face make-up, China, distribution channels by value (%), 2008?09 21
Table 14: Face make-up, China, value by distribution channel (CNYm), 2008?09 21
Table 15: Face make-up, China, expenditure per capita (CNY), 2004?09 23
Table 16: Face make-up, China, forecast expenditure per capita (CNY), 2009?14 23
Table 17: Face make-up, China, expenditure per capita ($), 2004?09 24
Table 18: Face make-up, China, forecast expenditure per capita ($), 2009?14 24
Table 19: Face make-up, China, consumption per capita (units), 2004?09 25
Table 20: Face make-up, China, forecast consumption per capita (units), 2009?14 25
Table 21: China population, by age group, 2004?09 (millions) 26
Table 22: China population forecast, by age group, 2009?14 (millions) 27
Table 23: China population, by gender, 2004?09 (millions) 27
Table 24: China population forecast, by gender, 2009?14 (millions) 28
Table 25: China nominal GDP, 2004?09 (CNYbn, nominal prices) 28
Table 26: China nominal GDP forecast, 2009?14 (CNYbn, nominal prices) 28
Table 27: China real GDP, 2004?09 (CNYbn, 2000 prices) 29
Table 28: China real GDP forecast, 2009?14 (CNYbn, 2000 prices) 29
Table 29: China real GDP, 2004?09 ($bn, 2000 prices) 29
Table 30: China real GDP forecast, 2009?14 ($bn, 2000 prices) 30
Table 31: China consumer price index, 2004?09 (2000=100) 30
Table 32: China consumer price index, 2009?14 (2000=100) 30
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