TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: face make-up 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Face Make-Up 9
Value analysis (Japanese Yen), 2004?09 9
Value analysis (Japanese Yen), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 18
Distribution analysis 23
Expenditure and consumption per capita 25
Chapter 4 Macroeconomic Profile 28
Macroeconomic Indicators 28
Chapter 5 Research Methodology 33
Methodology overview 33
Secondary research 34
Market modeling 35
Creating an initial data model 35
Revising the initial data model 35
Creating a final estimate 36
Creating demographic value splits 36
Primary research 36
Data finalization 37
Ongoing research 37
LIST OF FIGURES
Figure 1: Face make-up, Japan, value by segment (JPYm), 2004?14 11
Figure 2: Face make-up, Japan, category growth comparison, by value, 2004?14 14
Figure 3: Face make-up, Japan, volume by segment (units, million), 2004?14 17
Figure 4: Face make-up, Japan, category growth comparison, by volume, 2004?14 17
Figure 5: Face make-up, Japan, company share by value (%), 2008?09 20
Figure 6: Face make-up, Japan, distribution channels by value (%), 2008?09 24
Figure 7: Annual data review process 34
LIST OF TABLES
Table 1: Face make-up category definitions 3
Table 2: Face make-up distribution channels 4
Table 3: Face make-up, Japan, value by segment (JPYm), 2004?09 9
Table 4: Face make-up, Japan, value forecast by segment (JPYm), 2009?14 10
Table 5: Face make-up, Japan, value by segment ($m), 2004?09 12
Table 6: Face make-up, Japan, value forecast by segment ($m), 2009?14 13
Table 7: Face make-up, Japan, volume by segment (units, million), 2004?09 15
Table 8: Face make-up, Japan, volume forecast by segment (units, million), 2009?14 16
Table 9: Face make-up, Japan, brand share by value (%), 2008?09 18
Table 10: Face make-up, Japan, value by brand (JPYm), 2008?09 19
Table 11: Face make-up, Japan, company share by value (%), 2008?09 21
Table 12: Face make-up, Japan, value by company (JPYm), 2008?09 22
Table 13: Face make-up, Japan, distribution channels by value (%), 2008?09 23
Table 14: Face make-up, Japan, value by distribution channel (JPYm), 2008?09 23
Table 15: Face make-up, Japan, expenditure per capita (JPY), 2004?09 25
Table 16: Face make-up, Japan, forecast expenditure per capita (JPY), 2009?14 25
Table 17: Face make-up, Japan, expenditure per capita ($), 2004?09 26
Table 18: Face make-up, Japan, forecast expenditure per capita ($), 2009?14 26
Table 19: Face make-up, Japan, consumption per capita (units), 2004?09 27
Table 20: Face make-up, Japan, forecast consumption per capita (units), 2009?14 27
Table 21: Japan population, by age group, 2004?09 (millions) 28
Table 22: Japan population forecast, by age group, 2009?14 (millions) 29
Table 23: Japan population, by gender, 2004?09 (millions) 29
Table 24: Japan population forecast, by gender, 2009?14 (millions) 30
Table 25: Japan nominal GDP, 2004?09 (JPYbn, nominal prices) 30
Table 26: Japan nominal GDP forecast, 2009?14 (JPYbn, nominal prices) 30
Table 27: Japan real GDP, 2004?09 (JPYbn, 2000 prices) 31
Table 28: Japan real GDP forecast, 2009?14 (JPYbn, 2000 prices) 31
Table 29: Japan real GDP, 2004?09 ($bn, 2000 prices) 31
Table 30: Japan real GDP forecast, 2009?14 ($bn, 2000 prices) 32
Table 31: Japan consumer price index, 2004?09 (2000=100) 32
Table 32: Japan consumer price index, 2009?14 (2000=100) 32
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