TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: face make-up 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Face Make-Up 9
Value analysis (Euro), 2004?09 9
Value analysis (Euro), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 18
Distribution analysis 22
Expenditure and consumption per capita 24
Chapter 4 Macroeconomic Profile 27
Macroeconomic Indicators 27
Chapter 5 Research Methodology 32
Methodology overview 32
Secondary research 33
Market modeling 34
Creating an initial data model 34
Revising the initial data model 34
Creating a final estimate 35
Creating demographic value splits 35
Primary research 35
Data finalization 36
Ongoing research 36
LIST OF FIGURES
Figure 1: Face make-up, Netherlands, value by segment (€m), 2004?14 11
Figure 2: Face make-up, Netherlands, category growth comparison, by value, 2004?14 14
Figure 3: Face make-up, Netherlands, volume by segment (units, million), 2004?14 17
Figure 4: Face make-up, Netherlands, category growth comparison, by volume, 2004?14 17
Figure 5: Face make-up, Netherlands, company share by value (%), 2008?09 20
Figure 6: Face make-up, Netherlands, distribution channels by value (%), 2008?09 23
Figure 7: Annual data review process 33
LIST OF TABLES
Table 1: Face make-up category definitions 3
Table 2: Face make-up distribution channels 4
Table 3: Face make-up, Netherlands, value by segment (€m), 2004?09 9
Table 4: Face make-up, Netherlands, value forecast by segment (€m), 2009?14 10
Table 5: Face make-up, Netherlands, value by segment ($m), 2004?09 12
Table 6: Face make-up, Netherlands, value forecast by segment ($m), 2009?14 13
Table 7: Face make-up, Netherlands, volume by segment (units, million), 2004?09 15
Table 8: Face make-up, Netherlands, volume forecast by segment (units, million), 2009?14 16
Table 9: Face make-up, Netherlands, brand share by value (%), 2008?09 18
Table 10: Face make-up, Netherlands, value by brand (€m), 2008?09 19
Table 11: Face make-up, Netherlands, company share by value (%), 2008?09 21
Table 12: Face make-up, Netherlands, value by company (€m), 2008?09 21
Table 13: Face make-up, Netherlands, distribution channels by value (%), 2008?09 22
Table 14: Face make-up, Netherlands, value by distribution channel (€m), 2008?09 22
Table 15: Face make-up, Netherlands, expenditure per capita (€), 2004?09 24
Table 16: Face make-up, Netherlands, forecast expenditure per capita (€), 2009?14 24
Table 17: Face make-up, Netherlands, expenditure per capita ($), 2004?09 25
Table 18: Face make-up, Netherlands, forecast expenditure per capita ($), 2009?14 25
Table 19: Face make-up, Netherlands, consumption per capita (units), 2004?09 26
Table 20: Face make-up, Netherlands, forecast consumption per capita (units), 2009?14 26
Table 21: Netherlands population, by age group, 2004?09 (millions) 27
Table 22: Netherlands population forecast, by age group, 2009?14 (millions) 28
Table 23: Netherlands population, by gender, 2004?09 (millions) 28
Table 24: Netherlands population forecast, by gender, 2009?14 (millions) 29
Table 25: Netherlands nominal GDP, 2004?09 (€bn, nominal prices) 29
Table 26: Netherlands nominal GDP forecast, 2009?14 (€bn, nominal prices) 29
Table 27: Netherlands real GDP, 2004?09 (€bn, 2000 prices) 30
Table 28: Netherlands real GDP forecast, 2009?14 (€bn, 2000 prices) 30
Table 29: Netherlands real GDP, 2004?09 ($bn, 2000 prices) 30
Table 30: Netherlands real GDP forecast, 2009?14 ($bn, 2000 prices) 31
Table 31: Netherlands consumer price index, 2004?09 (2000=100) 31
Table 32: Netherlands consumer price index, 2009?14 (2000=100) 31
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