TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: face make-up 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Face Make-Up 9
Value analysis (Pakistan Rupee), 2004?09 9
Value analysis (Pakistan Rupee), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic Indicators 25
Chapter 5 Research Methodology 29
Methodology overview 29
Secondary research 30
Market modeling 31
Creating an initial data model 31
Revising the initial data model 31
Creating a final estimate 32
Creating demographic value splits 32
Primary research 32
Data finalization 33
Ongoing research 33
LIST OF FIGURES
Figure 1: Face make-up, Pakistan, value by segment (PKRm), 2004?14 11
Figure 2: Face make-up, Pakistan, category growth comparison, by value, 2004?14 13
Figure 3: Face make-up, Pakistan, volume by segment (units, million), 2004?14 16
Figure 4: Face make-up, Pakistan, category growth comparison, by volume, 2004?14 16
Figure 5: Face make-up, Pakistan, company share by value (%), 2008?09 18
Figure 6: Face make-up, Pakistan, distribution channels by value (%), 2008?09 21
Figure 7: Annual data review process 30
LIST OF TABLES
Table 1: Face make-up category definitions 3
Table 2: Face make-up distribution channels 4
Table 3: Face make-up, Pakistan, value by segment (PKRm), 2004?09 9
Table 4: Face make-up, Pakistan, value forecast by segment (PKRm), 2009?14 10
Table 5: Face make-up, Pakistan, value by segment ($m), 2004?09 12
Table 6: Face make-up, Pakistan, value forecast by segment ($m), 2009?14 12
Table 7: Face make-up, Pakistan, volume by segment (units, million), 2004?09 14
Table 8: Face make-up, Pakistan, volume forecast by segment (units, million), 2009?14 15
Table 9: Face make-up, Pakistan, brand share by value (%), 2008?09 17
Table 10: Face make-up, Pakistan, value by brand (PKRm), 2008?09 17
Table 11: Face make-up, Pakistan, company share by value (%), 2008?09 19
Table 12: Face make-up, Pakistan, value by company (PKRm), 2008?09 19
Table 13: Face make-up, Pakistan, distribution channels by value (%), 2008?09 20
Table 14: Face make-up, Pakistan, value by distribution channel (PKRm), 2008?09 20
Table 15: Face make-up, Pakistan, expenditure per capita (PKR), 2004?09 22
Table 16: Face make-up, Pakistan, forecast expenditure per capita (PKR), 2009?14 22
Table 17: Face make-up, Pakistan, expenditure per capita ($), 2004?09 23
Table 18: Face make-up, Pakistan, forecast expenditure per capita ($), 2009?14 23
Table 19: Face make-up, Pakistan, consumption per capita (units), 2004?09 24
Table 20: Face make-up, Pakistan, forecast consumption per capita (units), 2009?14 24
Table 21: Pakistan population, by age group, 2004?09 (millions) 25
Table 22: Pakistan population forecast, by age group, 2009?14 (millions) 26
Table 23: Pakistan population, by gender, 2004?09 (millions) 26
Table 24: Pakistan population forecast, by gender, 2009?14 (millions) 27
Table 25: Pakistan nominal GDP, 2004?09 (PKRbn, nominal prices) 27
Table 26: Pakistan real GDP, 2004?09 (PKRbn, 2000 prices) 27
Table 27: Pakistan real GDP, 2004?09 ($bn, 2000 prices) 28
Table 28: Pakistan consumer price index, 2004?09 (2000=100) 28
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