TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: face make-up 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Face Make-Up 9
Value analysis (South African Rand), 2004?09 9
Value analysis (South African Rand), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 18
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Macroeconomic Profile 26
Macroeconomic Indicators 26
Chapter 5 Research Methodology 31
Methodology overview 31
Secondary research 32
Market modeling 33
Creating an initial data model 33
Revising the initial data model 33
Creating a final estimate 34
Creating demographic value splits 34
Primary research 34
Data finalization 35
Ongoing research 35
LIST OF FIGURES
Figure 1: Face make-up, South Africa, value by segment (ZARm), 2004?14 11
Figure 2: Face make-up, South Africa, category growth comparison, by value, 2004?14 14
Figure 3: Face make-up, South Africa, volume by segment (units, million), 2004?14 17
Figure 4: Face make-up, South Africa, category growth comparison, by volume, 2004?14 17
Figure 5: Face make-up, South Africa, company share by value (%), 2008?09 19
Figure 6: Face make-up, South Africa, distribution channels by value (%), 2008?09 22
Figure 7: Annual data review process 32
LIST OF TABLES
Table 1: Face make-up category definitions 3
Table 2: Face make-up distribution channels 4
Table 3: Face make-up, South Africa, value by segment (ZARm), 2004?09 9
Table 4: Face make-up, South Africa, value forecast by segment (ZARm), 2009?14 10
Table 5: Face make-up, South Africa, value by segment ($m), 2004?09 12
Table 6: Face make-up, South Africa, value forecast by segment ($m), 2009?14 13
Table 7: Face make-up, South Africa, volume by segment (units, million), 2004?09 15
Table 8: Face make-up, South Africa, volume forecast by segment (units, million), 2009?14 16
Table 9: Face make-up, South Africa, brand share by value (%), 2008?09 18
Table 10: Face make-up, South Africa, value by brand (ZARm), 2008?09 18
Table 11: Face make-up, South Africa, company share by value (%), 2008?09 20
Table 12: Face make-up, South Africa, value by company (ZARm), 2008?09 20
Table 13: Face make-up, South Africa, distribution channels by value (%), 2008?09 21
Table 14: Face make-up, South Africa, value by distribution channel (ZARm), 2008?09 21
Table 15: Face make-up, South Africa, expenditure per capita (ZAR), 2004?09 23
Table 16: Face make-up, South Africa, forecast expenditure per capita (ZAR), 2009?14 23
Table 17: Face make-up, South Africa, expenditure per capita ($), 2004?09 24
Table 18: Face make-up, South Africa, forecast expenditure per capita ($), 2009?14 24
Table 19: Face make-up, South Africa, consumption per capita (units), 2004?09 25
Table 20: Face make-up, South Africa, forecast consumption per capita (units), 2009?14 25
Table 21: South Africa population, by age group, 2004?09 (millions) 26
Table 22: South Africa population forecast, by age group, 2009?14 (millions) 27
Table 23: South Africa population, by gender, 2004?09 (millions) 27
Table 24: South Africa population forecast, by gender, 2009?14 (millions) 28
Table 25: South Africa nominal GDP, 2004?09 (ZARbn, nominal prices) 28
Table 26: South Africa nominal GDP forecast, 2009?14 (ZARbn, nominal prices) 28
Table 27: South Africa real GDP, 2004?09 (ZARbn, 2000 prices) 29
Table 28: South Africa real GDP forecast, 2009?14 (ZARbn, 2000 prices) 29
Table 29: South Africa real GDP, 2004?09 ($bn, 2000 prices) 29
Table 30: South Africa real GDP forecast, 2009?14 ($bn, 2000 prices) 30
Table 31: South Africa consumer price index, 2004?09 (2000=100) 30
Table 32: South Africa consumer price index, 2009?14 (2000=100) 30
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