TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: facial care 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Facial Care 9
Value analysis (Czech Koruna), 2004?09 9
Value analysis (Czech Koruna), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 18
Distribution analysis 25
Expenditure and consumption per capita 27
Chapter 4 Macroeconomic Profile 33
Macroeconomic Indicators 33
Chapter 5 Research Methodology 38
Methodology overview 38
Secondary research 39
Market modeling 40
Creating an initial data model 40
Revising the initial data model 40
Creating a final estimate 41
Creating demographic value splits 41
Primary research 41
Data finalization 42
Ongoing research 42
LIST OF FIGURES
Figure 1: Facial care, Czech Republic, value by segment (CZKm), 2004?14 11
Figure 2: Facial care, Czech Republic, category growth comparison, by value, 2004?14 14
Figure 3: Facial care, Czech Republic, volume by segment (units, million), 2004?14 17
Figure 4: Facial care, Czech Republic, category growth comparison, by volume, 2004?14 17
Figure 5: Facial care, Czech Republic, company share by value (%), 2008?09 22
Figure 6: Facial care, Czech Republic, distribution channels by value (%), 2008?09 26
Figure 7: Annual data review process 39
LIST OF TABLES
Table 1: Facial care category definitions 3
Table 2: Facial care distribution channels 4
Table 3: Facial care, Czech Republic, value by segment (CZKm), 2004?09 9
Table 4: Facial care, Czech Republic, value forecast by segment (CZKm), 2009?14 10
Table 5: Facial care, Czech Republic, value by segment ($m), 2004?09 12
Table 6: Facial care, Czech Republic, value forecast by segment ($m), 2009?14 13
Table 7: Facial care, Czech Republic, volume by segment (units, million), 2004?09 15
Table 8: Facial care, Czech Republic, volume forecast by segment (units, million), 2009?14 16
Table 9: Facial care, Czech Republic, brand share by value (%), 2008?09 18
Table 10: Facial care, Czech Republic, value by brand (CZKm), 2008?09 20
Table 11: Facial care, Czech Republic, company share by value (%), 2008?09 23
Table 12: Facial care, Czech Republic, value by company (CZKm), 2008?09 24
Table 13: Facial care, Czech Republic, distribution channels by value (%), 2008?09 25
Table 14: Facial care, Czech Republic, value by distribution channel (CZKm), 2008?09 25
Table 15: Facial care, Czech Republic, expenditure per capita (CZK), 2004?09 27
Table 16: Facial care, Czech Republic, forecast expenditure per capita (CZK), 2009?14 28
Table 17: Facial care, Czech Republic, expenditure per capita ($), 2004?09 29
Table 18: Facial care, Czech Republic, forecast expenditure per capita ($), 2009?14 30
Table 19: Facial care, Czech Republic, consumption per capita (units), 2004?09 31
Table 20: Facial care, Czech Republic, forecast consumption per capita (units), 2009?14 32
Table 21: Czech Republic population, by age group, 2004?09 (millions) 33
Table 22: Czech Republic population forecast, by age group, 2009?14 (millions) 34
Table 23: Czech Republic population, by gender, 2004?09 (millions) 34
Table 24: Czech Republic population forecast, by gender, 2009?14 (millions) 35
Table 25: Czech Republic nominal GDP, 2004?09 (CZKbn, nominal prices) 35
Table 26: Czech Republic nominal GDP forecast, 2009?14 (CZKbn, nominal prices) 35
Table 27: Czech Republic real GDP, 2004?09 (CZKbn, 2000 prices) 36
Table 28: Czech Republic real GDP forecast, 2009?14 (CZKbn, 2000 prices) 36
Table 29: Czech Republic real GDP, 2004?09 ($bn, 2000 prices) 36
Table 30: Czech Republic real GDP forecast, 2009?14 ($bn, 2000 prices) 37
Table 31: Czech Republic consumer price index, 2004?09 (2000=100) 37
Table 32: Czech Republic consumer price index, 2009?14 (2000=100) 37
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