Facial Care in Hong Kong to 2014 (Skincare)

Introduction

This databook provides key data and information on the Facial Care in Hong Kong (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The facial care category was valued at HK$3,835.6m ($492.6m) in 2009, representing a CAGR of 7.7% since 2004.
*By the end of 2014, the facial care category will be worth HK$4,863.2m ($624.5m), with an expected CAGR of 4.9% between 2009 and 2014.
*The facial care market volume totaled 43.8 million units in 2009, representing a CAGR of 6.7% since 2004.
*By the end of 2014, the facial care market will total 53.1 million units, with an expected CAGR of 3.9% between 2009 and 2014.
*The facial care market was led by other moisturizers (representing 27.8% of the total value) followed by anti-agers and night cream, with a 25.9% and 14.7% market share, respectively. Face mask, toner, and creams and gels form the next largest segments with a 9%, 8.2% and 4.2% market share, respectively. Cleansing wipes, fade cream, exfoliating scrubs and pore strips constitute the remaining segments with a 3.1%, 2.9%, 2.6% and 1.6% market share, respectively.
*Procter & Gamble Company, The is the market leader with a 19% share of the market.
Facial Care in Hong Kong (Skincare)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: facial care 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Facial Care 9
Value analysis (Hong Kong Dollar), 2004?09 9
Value analysis (Hong Kong Dollar), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 18
Distribution analysis 25
Expenditure and consumption per capita 27
Chapter 4 Macroeconomic Profile 33
Macroeconomic Indicators 33
Chapter 5 Research Methodology 38
Methodology overview 38
Secondary research 39
Market modeling 40
Creating an initial data model 40
Revising the initial data model 40
Creating a final estimate 41
Creating demographic value splits 41
Primary research 41
Data finalization 42
Ongoing research 42

LIST OF FIGURES
Figure 1: Facial care, Hong Kong, value by segment (HK$m), 2004?14 11
Figure 2: Facial care, Hong Kong, category growth comparison, by value, 2004?14 14
Figure 3: Facial care, Hong Kong, volume by segment (units, million), 2004?14 17
Figure 4: Facial care, Hong Kong, category growth comparison, by volume, 2004?14 17
Figure 5: Facial care, Hong Kong, company share by value (%), 2008?09 22
Figure 6: Facial care, Hong Kong, distribution channels by value (%), 2008?09 26
Figure 7: Annual data review process 39

LIST OF TABLES
Table 1: Facial care category definitions 3
Table 2: Facial care distribution channels 4
Table 3: Facial care, Hong Kong, value by segment (HK$m), 2004?09 9
Table 4: Facial care, Hong Kong, value forecast by segment (HK$m), 2009?14 10
Table 5: Facial care, Hong Kong, value by segment ($m), 2004?09 12
Table 6: Facial care, Hong Kong, value forecast by segment ($m), 2009?14 13
Table 7: Facial care, Hong Kong, volume by segment (units, million), 2004?09 15
Table 8: Facial care, Hong Kong, volume forecast by segment (units, million), 2009?14 16
Table 9: Facial care, Hong Kong, brand share by value (%), 2008?09 18
Table 10: Facial care, Hong Kong, value by brand (HK$m), 2008?09 20
Table 11: Facial care, Hong Kong, company share by value (%), 2008?09 23
Table 12: Facial care, Hong Kong, value by company (HK$m), 2008?09 24
Table 13: Facial care, Hong Kong, distribution channels by value (%), 2008?09 25
Table 14: Facial care, Hong Kong, value by distribution channel (HK$m), 2008?09 25
Table 15: Facial care, Hong Kong, expenditure per capita (HK$), 2004?09 27
Table 16: Facial care, Hong Kong, forecast expenditure per capita (HK$), 2009?14 28
Table 17: Facial care, Hong Kong, expenditure per capita ($), 2004?09 29
Table 18: Facial care, Hong Kong, forecast expenditure per capita ($), 2009?14 30
Table 19: Facial care, Hong Kong, consumption per capita (units), 2004?09 31
Table 20: Facial care, Hong Kong, forecast consumption per capita (units), 2009?14 32
Table 21: Hong Kong population, by age group, 2004?09 (millions) 33
Table 22: Hong Kong population forecast, by age group, 2009?14 (millions) 34
Table 23: Hong Kong population, by gender, 2004?09 (millions) 34
Table 24: Hong Kong population forecast, by gender, 2009?14 (millions) 35
Table 25: Hong Kong nominal GDP, 2004?09 (HK$bn, nominal prices) 35
Table 26: Hong Kong nominal GDP forecast, 2009?14 (HK$bn, nominal prices) 35
Table 27: Hong Kong real GDP, 2004?09 (HK$bn, 2000 prices) 36
Table 28: Hong Kong real GDP forecast, 2009?14 (HK$bn, 2000 prices) 36
Table 29: Hong Kong real GDP, 2004?09 ($bn, 2000 prices) 36
Table 30: Hong Kong real GDP forecast, 2009?14 ($bn, 2000 prices) 37
Table 31: Hong Kong consumer price index, 2004?09 (2000=100) 37
Table 32: Hong Kong consumer price index, 2009?14 (2000=100) 37


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