TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
L'Oreal S.A. 22
Estée Lauder Companies Inc., The 27
Beiersdorf AG 31
MARKET DISTRIBUTION 35
MARKET FORECASTS 36
Market value forecast 36
Market volume forecast 37
MACROECONOMIC INDICATORS 38
APPENDIX 40
Methodology 40
Industry associations 41
Related Datamonitor research 41
Disclaimer 42
ABOUT DATAMONITOR 43
Premium Reports 43
Summary Reports 43
Datamonitor consulting 43
LIST OF TABLES
Table 1: Italy facial care market value: $ million, 2006–10 10
Table 2: Italy facial care market volume: million units, 2006–10 11
Table 3: Italy facial care market segmentation I:% share, by value, 2010 12
Table 4: Italy facial care market segmentation II: % share, by value, 2010 13
Table 5: Italy facial care market share: % share, by value, 2010 14
Table 6: L'Oreal S.A.: key facts 22
Table 7: L'Oreal S.A.: key financials ($) 24
Table 8: L'Oreal S.A.: key financials (€) 25
Table 9: L'Oreal S.A.: key financial ratios 25
Table 10: Estée Lauder Companies Inc., The: key facts 27
Table 11: Estée Lauder Companies Inc., The: key financials ($) 29
Table 12: Estée Lauder Companies Inc., The: key financial ratios 29
Table 13: Beiersdorf AG: key facts 31
Table 14: Beiersdorf AG: key financials ($) 32
Table 15: Beiersdorf AG: key financials (€) 33
Table 16: Beiersdorf AG: key financial ratios 33
Table 17: Italy facial care market distribution: % share, by value, 2010 35
Table 18: Italy facial care market value forecast: $ million, 2010–15 36
Table 19: Italy facial care market volume forecast: million units, 2010–15 37
Table 20: Italy size of population (million), 2006–10 38
Table 21: Italy gdp (constant 2000 prices, $ billion), 2006–10 38
Table 22: Italy gdp (current prices, $ billion), 2006–10 38
Table 23: Italy inflation, 2006–10 39
Table 24: Italy consumer price index (absolute), 2006–10 39
Table 25: Italy exchange rate, 2006–10 39
LIST OF FIGURES
Figure 1: Italy facial care market value: $ million, 2006–10 10
Figure 2: Italy facial care market volume: million units, 2006–10 11
Figure 3: Italy facial care market segmentation I:% share, by value, 2010 12
Figure 4: Italy facial care market segmentation II: % share, by value, 2010 13
Figure 5: Italy facial care market share: % share, by value, 2010 14
Figure 6: Forces driving competition in the facial care market in Italy, 2010 15
Figure 7: Drivers of buyer power in the facial care market in Italy, 2010 17
Figure 8: Drivers of supplier power in the facial care market in Italy, 2010 18
Figure 9: Factors influencing the likelihood of new entrants in the facial care market in Italy, 2010 19
Figure 10: Factors influencing the threat of substitutes in the facial care market in Italy, 2010 20
Figure 11: Drivers of degree of rivalry in the facial care market in Italy, 2010 21
Figure 12: L'Oreal S.A.: revenues & profitability 26
Figure 13: L'Oreal S.A.: assets & liabilities 26
Figure 14: Estée Lauder Companies Inc., The: revenues & profitability 30
Figure 15: Estée Lauder Companies Inc., The: assets & liabilities 30
Figure 16: Beiersdorf AG: revenues & profitability 34
Figure 17: Beiersdorf AG: assets & liabilities 34
Figure 18: Italy facial care market distribution: % share, by value, 2010 35
Figure 19: Italy facial care market value forecast: $ million, 2010–15 36
Figure 20: Italy facial care market volume forecast: million units, 2010–15 37
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