Facial Care in Japan to 2014 (Skincare)

Introduction

This databook provides key data and information on the Facial Care in Japan (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The facial care category was valued at JPY1,032,398.6m ($9,988.4m) in 2009, representing a CAGR of 2.7% since 2004.
*By the end of 2014, the facial care category will be worth JPY1,135,902.4m ($10,989.8m), with an expected CAGR of 1.9% between 2009 and 2014.
*The facial care market volume totaled 704.9 million units in 2009, representing a CAGR of 0.6% since 2004.
*By the end of 2014, the facial care market will total 709.7 million units, with an expected CAGR of 0.1% between 2009 and 2014.
*The facial care market was led by anti-agers (representing 28.1% of the total value) followed by other moisturizers and night cream, with a 21.6% and 10.9% market share, respectively. Toner, creams and gels, and face mask form the next largest segments with a 10.6%, 8.2% and 7% market share, respectively. Cleansing wipes, exfoliating scrubs, pore strips and fade cream constitute the remaining segments with a 5.2%, 4.1%, 2.5% and 1.7% market share, respectively.
*Kao Corporation is the market leader with a 19.1% share of the market.
Facial Care in Japan (Skincare)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: facial care 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Facial Care 9
Value analysis (Japanese Yen), 2004?09 9
Value analysis (Japanese Yen), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 19
Distribution analysis 29
Expenditure and consumption per capita 31
Chapter 4 Macroeconomic Profile 37
Macroeconomic Indicators 37
Chapter 5 Research Methodology 42
Methodology overview 42
Secondary research 43
Market modeling 44
Creating an initial data model 44
Revising the initial data model 44
Creating a final estimate 45
Creating demographic value splits 45
Primary research 45
Data finalization 46
Ongoing research 46

LIST OF FIGURES
Figure 1: Facial care, Japan, value by segment (JPYm), 2004?14 11
Figure 2: Facial care, Japan, category growth comparison, by value, 2004?14 14
Figure 3: Facial care, Japan, volume by segment (units, million), 2004?14 17
Figure 4: Facial care, Japan, category growth comparison, by volume, 2004?14 18
Figure 5: Facial care, Japan, company share by value (%), 2008?09 24
Figure 6: Facial care, Japan, distribution channels by value (%), 2008?09 30
Figure 7: Annual data review process 43

LIST OF TABLES
Table 1: Facial care category definitions 3
Table 2: Facial care distribution channels 4
Table 3: Facial care, Japan, value by segment (JPYm), 2004?09 9
Table 4: Facial care, Japan, value forecast by segment (JPYm), 2009?14 10
Table 5: Facial care, Japan, value by segment ($m), 2004?09 12
Table 6: Facial care, Japan, value forecast by segment ($m), 2009?14 13
Table 7: Facial care, Japan, volume by segment (units, million), 2004?09 15
Table 8: Facial care, Japan, volume forecast by segment (units, million), 2009?14 16
Table 9: Facial care, Japan, brand share by value (%), 2008?09 19
Table 10: Facial care, Japan, value by brand (JPYm), 2008?09 22
Table 11: Facial care, Japan, company share by value (%), 2008?09 25
Table 12: Facial care, Japan, value by company (JPYm), 2008?09 27
Table 13: Facial care, Japan, distribution channels by value (%), 2008?09 29
Table 14: Facial care, Japan, value by distribution channel (JPYm), 2008?09 29
Table 15: Facial care, Japan, expenditure per capita (JPY), 2004?09 31
Table 16: Facial care, Japan, forecast expenditure per capita (JPY), 2009?14 32
Table 17: Facial care, Japan, expenditure per capita ($), 2004?09 33
Table 18: Facial care, Japan, forecast expenditure per capita ($), 2009?14 34
Table 19: Facial care, Japan, consumption per capita (units), 2004?09 35
Table 20: Facial care, Japan, forecast consumption per capita (units), 2009?14 36
Table 21: Japan population, by age group, 2004?09 (millions) 37
Table 22: Japan population forecast, by age group, 2009?14 (millions) 38
Table 23: Japan population, by gender, 2004?09 (millions) 38
Table 24: Japan population forecast, by gender, 2009?14 (millions) 39
Table 25: Japan nominal GDP, 2004?09 (JPYbn, nominal prices) 39
Table 26: Japan nominal GDP forecast, 2009?14 (JPYbn, nominal prices) 39
Table 27: Japan real GDP, 2004?09 (JPYbn, 2000 prices) 40
Table 28: Japan real GDP forecast, 2009?14 (JPYbn, 2000 prices) 40
Table 29: Japan real GDP, 2004?09 ($bn, 2000 prices) 40
Table 30: Japan real GDP forecast, 2009?14 ($bn, 2000 prices) 41
Table 31: Japan consumer price index, 2004?09 (2000=100) 41
Table 32: Japan consumer price index, 2009?14 (2000=100) 41



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