TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
Kao Corporation 22
Shiseido Company, Limited 26
Pola Cosmetics Inc. 30
MARKET DISTRIBUTION 32
MARKET FORECASTS 33
Market value forecast 33
Market volume forecast 34
MACROECONOMIC INDICATORS 35
APPENDIX 37
Methodology 37
Industry associations 38
Related Datamonitor research 38
Disclaimer 39
ABOUT DATAMONITOR 40
Premium Reports 40
Summary Reports 40
Datamonitor consulting 40
LIST OF TABLES
Table 1: Japan facial care market value: $ million, 2006–10 10
Table 2: Japan facial care market volume: million units, 2006–10 11
Table 3: Japan facial care market segmentation I:% share, by value, 2010 12
Table 4: Japan facial care market segmentation II: % share, by value, 2010 13
Table 5: Japan facial care market share: % share, by value, 2010 14
Table 6: Kao Corporation: key facts 22
Table 7: Kao Corporation: key financials ($) 24
Table 8: Kao Corporation: key financials (¥) 24
Table 9: Kao Corporation: key financial ratios 24
Table 10: Shiseido Company, Limited: key facts 26
Table 11: Shiseido Company, Limited: key financials ($) 28
Table 12: Shiseido Company, Limited: key financials (¥) 28
Table 13: Shiseido Company, Limited: key financial ratios 28
Table 14: Pola Cosmetics Inc.: key facts 30
Table 15: Japan facial care market distribution: % share, by value, 2010 32
Table 16: Japan facial care market value forecast: $ million, 2010–15 33
Table 17: Japan facial care market volume forecast: million units, 2010–15 34
Table 18: Japan size of population (million), 2006–10 35
Table 19: Japan gdp (constant 2000 prices, $ billion), 2006–10 35
Table 20: Japan gdp (current prices, $ billion), 2006–10 35
Table 21: Japan inflation, 2006–10 36
Table 22: Japan consumer price index (absolute), 2006–10 36
Table 23: Japan exchange rate, 2006–10 36
LIST OF FIGURES
Figure 1: Japan facial care market value: $ million, 2006–10 10
Figure 2: Japan facial care market volume: million units, 2006–10 11
Figure 3: Japan facial care market segmentation I:% share, by value, 2010 12
Figure 4: Japan facial care market segmentation II: % share, by value, 2010 13
Figure 5: Japan facial care market share: % share, by value, 2010 14
Figure 6: Forces driving competition in the facial care market in Japan, 2010 15
Figure 7: Drivers of buyer power in the facial care market in Japan, 2010 17
Figure 8: Drivers of supplier power in the facial care market in Japan, 2010 18
Figure 9: Factors influencing the likelihood of new entrants in the facial care market in Japan, 2010 19
Figure 10: Factors influencing the threat of substitutes in the facial care market in Japan, 2010 20
Figure 11: Drivers of degree of rivalry in the facial care market in Japan, 2010 21
Figure 12: Kao Corporation: revenues & profitability 25
Figure 13: Kao Corporation: assets & liabilities 25
Figure 14: Shiseido Company, Limited: revenues & profitability 29
Figure 15: Shiseido Company, Limited: assets & liabilities 29
Figure 16: Japan facial care market distribution: % share, by value, 2010 32
Figure 17: Japan facial care market value forecast: $ million, 2010–15 33
Figure 18: Japan facial care market volume forecast: million units, 2010–15 34
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