Facial Care in Malaysia to 2014 (Skincare)

Introduction

This databook provides key data and information on the Facial Care in Malaysia (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The facial care category was valued at MYR756.4m ($226.8m) in 2009, representing a CAGR of 11.5% since 2004.
*By the end of 2014, the facial care category will be worth MYR1,235.2m ($370.3m), with an expected CAGR of 10.3% between 2009 and 2014.
*The facial care market volume totaled 20 million units in 2009, representing a CAGR of 9.3% since 2004.
*By the end of 2014, the facial care market will total 30.2 million units, with an expected CAGR of 8.6% between 2009 and 2014.
*The facial care market was led by other moisturizers (representing 21.6% of the total value) followed by anti-agers, and creams and gels, with a 20.1% and 15% market share, respectively. Night cream, toner and cleansing wipes form the next largest segments with an 11.7%, 10% and 6.6% market share, respectively. Face mask, exfoliating scrubs, pore strips and fade cream constitute the remaining segments with a 5.2%, 5%, 2.5% and 2.3% market share, respectively.
*Johnson & Johnson is the market leader with a 24.8% share of the market.
Facial Care in Malaysia (Skincare)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: facial care 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Facial Care 9
Value analysis (Malaysian Ringgit), 2004?09 9
Value analysis (Malaysian Ringgit), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 19
Distribution analysis 26
Expenditure and consumption per capita 28
Chapter 4 Macroeconomic Profile 34
Macroeconomic Indicators 34
Chapter 5 Research Methodology 39
Methodology overview 39
Secondary research 40
Market modeling 41
Creating an initial data model 41
Revising the initial data model 41
Creating a final estimate 42
Creating demographic value splits 42
Primary research 42
Data finalization 43
Ongoing research 43

LIST OF FIGURES
Figure 1: Facial care, Malaysia, value by segment (MYRm), 2004?14 11
Figure 2: Facial care, Malaysia, category growth comparison, by value, 2004?14 14
Figure 3: Facial care, Malaysia, volume by segment (units, million), 2004?14 17
Figure 4: Facial care, Malaysia, category growth comparison, by volume, 2004?14 18
Figure 5: Facial care, Malaysia, company share by value (%), 2008?09 23
Figure 6: Facial care, Malaysia, distribution channels by value (%), 2008?09 27
Figure 7: Annual data review process 40

LIST OF TABLES
Table 1: Facial care category definitions 3
Table 2: Facial care distribution channels 4
Table 3: Facial care, Malaysia, value by segment (MYRm), 2004?09 9
Table 4: Facial care, Malaysia, value forecast by segment (MYRm), 2009?14 10
Table 5: Facial care, Malaysia, value by segment ($m), 2004?09 12
Table 6: Facial care, Malaysia, value forecast by segment ($m), 2009?14 13
Table 7: Facial care, Malaysia, volume by segment (units, million), 2004?09 15
Table 8: Facial care, Malaysia, volume forecast by segment (units, million), 2009?14 16
Table 9: Facial care, Malaysia, brand share by value (%), 2008?09 19
Table 10: Facial care, Malaysia, value by brand (MYRm), 2008?09 21
Table 11: Facial care, Malaysia, company share by value (%), 2008?09 24
Table 12: Facial care, Malaysia, value by company (MYRm), 2008?09 25
Table 13: Facial care, Malaysia, distribution channels by value (%), 2008?09 26
Table 14: Facial care, Malaysia, value by distribution channel (MYRm), 2008?09 26
Table 15: Facial care, Malaysia, expenditure per capita (MYR), 2004?09 28
Table 16: Facial care, Malaysia, forecast expenditure per capita (MYR), 2009?14 29
Table 17: Facial care, Malaysia, expenditure per capita ($), 2004?09 30
Table 18: Facial care, Malaysia, forecast expenditure per capita ($), 2009?14 31
Table 19: Facial care, Malaysia, consumption per capita (units), 2004?09 32
Table 20: Facial care, Malaysia, forecast consumption per capita (units), 2009?14 33
Table 21: Malaysia population, by age group, 2004?09 (millions) 34
Table 22: Malaysia population forecast, by age group, 2009?14 (millions) 35
Table 23: Malaysia population, by gender, 2004?09 (millions) 35
Table 24: Malaysia population forecast, by gender, 2009?14 (millions) 36
Table 25: Malaysia nominal GDP, 2004?09 (MYRbn, nominal prices) 36
Table 26: Malaysia nominal GDP forecast, 2009?14 (MYRbn, nominal prices) 36
Table 27: Malaysia real GDP, 2004?09 (MYRbn, 2000 prices) 37
Table 28: Malaysia real GDP forecast, 2009?14 (MYRbn, 2000 prices) 37
Table 29: Malaysia real GDP, 2004?09 ($bn, 2000 prices) 37
Table 30: Malaysia real GDP forecast, 2009?14 ($bn, 2000 prices) 38
Table 31: Malaysia consumer price index, 2004?09 (2000=100) 38
Table 32: Malaysia consumer price index, 2009?14 (2000=100) 38



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