TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: facial care 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Facial Care 9
Value analysis (Pakistan Rupee), 2004?09 9
Value analysis (Pakistan Rupee), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 19
Distribution analysis 22
Expenditure and consumption per capita 24
Chapter 4 Macroeconomic Profile 30
Macroeconomic Indicators 30
Chapter 5 Research Methodology 34
Methodology overview 34
Secondary research 35
Market modeling 36
Creating an initial data model 36
Revising the initial data model 36
Creating a final estimate 37
Creating demographic value splits 37
Primary research 37
Data finalization 38
Ongoing research 38
LIST OF FIGURES
Figure 1: Facial care, Pakistan, value by segment (PKRm), 2004?14 11
Figure 2: Facial care, Pakistan, category growth comparison, by value, 2004?14 14
Figure 3: Facial care, Pakistan, volume by segment (units, million), 2004?14 17
Figure 4: Facial care, Pakistan, category growth comparison, by volume, 2004?14 18
Figure 5: Facial care, Pakistan, company share by value (%), 2008?09 20
Figure 6: Facial care, Pakistan, distribution channels by value (%), 2008?09 23
Figure 7: Annual data review process 35
LIST OF TABLES
Table 1: Facial care category definitions 3
Table 2: Facial care distribution channels 4
Table 3: Facial care, Pakistan, value by segment (PKRm), 2004?09 9
Table 4: Facial care, Pakistan, value forecast by segment (PKRm), 2009?14 10
Table 5: Facial care, Pakistan, value by segment ($m), 2004?09 12
Table 6: Facial care, Pakistan, value forecast by segment ($m), 2009?14 13
Table 7: Facial care, Pakistan, volume by segment (units, million), 2004?09 15
Table 8: Facial care, Pakistan, volume forecast by segment (units, million), 2009?14 16
Table 9: Facial care, Pakistan, brand share by value (%), 2008?09 19
Table 10: Facial care, Pakistan, value by brand (PKRm), 2008?09 19
Table 11: Facial care, Pakistan, company share by value (%), 2008?09 21
Table 12: Facial care, Pakistan, value by company (PKRm), 2008?09 21
Table 13: Facial care, Pakistan, distribution channels by value (%), 2008?09 22
Table 14: Facial care, Pakistan, value by distribution channel (PKRm), 2008?09 22
Table 15: Facial care, Pakistan, expenditure per capita (PKR), 2004?09 24
Table 16: Facial care, Pakistan, forecast expenditure per capita (PKR), 2009?14 25
Table 17: Facial care, Pakistan, expenditure per capita ($), 2004?09 26
Table 18: Facial care, Pakistan, forecast expenditure per capita ($), 2009?14 27
Table 19: Facial care, Pakistan, consumption per capita (units), 2004?09 28
Table 20: Facial care, Pakistan, forecast consumption per capita (units), 2009?14 29
Table 21: Pakistan population, by age group, 2004?09 (millions) 30
Table 22: Pakistan population forecast, by age group, 2009?14 (millions) 31
Table 23: Pakistan population, by gender, 2004?09 (millions) 31
Table 24: Pakistan population forecast, by gender, 2009?14 (millions) 32
Table 25: Pakistan nominal GDP, 2004?09 (PKRbn, nominal prices) 32
Table 26: Pakistan real GDP, 2004?09 (PKRbn, 2000 prices) 32
Table 27: Pakistan real GDP, 2004?09 ($bn, 2000 prices) 33
Table 28: Pakistan consumer price index, 2004?09 (2000=100) 33
[Inhaltsverzeichnis ausblenden]