Facial Care in Nigeria to 2014 (Skincare)

Introduction

This databook provides key data and information on the Facial Care in Nigeria (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The facial care category was valued at NGN4,340.6m ($37.3m) in 2009, representing a CAGR of 14.4% since 2004.
*By the end of 2014, the facial care category will be worth NGN7,475.2m ($64.2m), with an expected CAGR of 11.5% between 2009 and 2014.
*The facial care market volume totaled 4.3 million units in 2009, representing a CAGR of 7.5% since 2004.
*By the end of 2014, the facial care market will total 5.4 million units, with an expected CAGR of 4.8% between 2009 and 2014.
*The facial care market was led by anti-agers (representing 25.4% of the total value) followed by other moisturizers and cleansing wipes, with a 19.8% and 12.3% market share, respectively. Creams and gels, night cream and toner form the next largest segments with an 11%, 10.8% and 9.9% market share, respectively. Exfoliating scrubs, face mask, fade cream and Pore strips constitute the remaining segments with a 3.6%, 3.5%, 2.9% and 0.8% market share, respectively.
*Avon Products, Inc. is the market leader with a 35.8% share of the market.
Facial Care in Nigeria (Skincare)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: facial care 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Facial Care 9
Value analysis (Nigerian Naira), 2004?09 9
Value analysis (Nigerian Naira), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 19
Distribution analysis 23
Expenditure and consumption per capita 25
Chapter 4 Macroeconomic Profile 31
Macroeconomic Indicators 31
Chapter 5 Research Methodology 36
Methodology overview 36
Secondary research 37
Market modeling 38
Creating an initial data model 38
Revising the initial data model 38
Creating a final estimate 39
Creating demographic value splits 39
Primary research 39
Data finalization 40
Ongoing research 40

LIST OF FIGURES
Figure 1: Facial care, Nigeria, value by segment (NGNm), 2004?14 11
Figure 2: Facial care, Nigeria, category growth comparison, by value, 2004?14 14
Figure 3: Facial care, Nigeria, volume by segment (units, million), 2004?14 17
Figure 4: Facial care, Nigeria, category growth comparison, by volume, 2004?14 18
Figure 5: Facial care, Nigeria, company share by value (%), 2008?09 21
Figure 6: Facial care, Nigeria, distribution channels by value (%), 2008?09 24
Figure 7: Annual data review process 37

LIST OF TABLES
Table 1: Facial care category definitions 3
Table 2: Facial care distribution channels 4
Table 3: Facial care, Nigeria, value by segment (NGNm), 2004?09 9
Table 4: Facial care, Nigeria, value forecast by segment (NGNm), 2009?14 10
Table 5: Facial care, Nigeria, value by segment ($m), 2004?09 12
Table 6: Facial care, Nigeria, value forecast by segment ($m), 2009?14 13
Table 7: Facial care, Nigeria, volume by segment (units, million), 2004?09 15
Table 8: Facial care, Nigeria, volume forecast by segment (units, million), 2009?14 16
Table 9: Facial care, Nigeria, brand share by value (%), 2008?09 19
Table 10: Facial care, Nigeria, value by brand (NGNm), 2008?09 20
Table 11: Facial care, Nigeria, company share by value (%), 2008?09 22
Table 12: Facial care, Nigeria, value by company (NGNm), 2008?09 22
Table 13: Facial care, Nigeria, distribution channels by value (%), 2008?09 23
Table 14: Facial care, Nigeria, value by distribution channel (NGNm), 2008?09 23
Table 15: Facial care, Nigeria, expenditure per capita (NGN), 2004?09 25
Table 16: Facial care, Nigeria, forecast expenditure per capita (NGN), 2009?14 26
Table 17: Facial care, Nigeria, expenditure per capita ($), 2004?09 27
Table 18: Facial care, Nigeria, forecast expenditure per capita ($), 2009?14 28
Table 19: Facial care, Nigeria, consumption per capita (units), 2004?09 29
Table 20: Facial care, Nigeria, forecast consumption per capita (units), 2009?14 30
Table 21: Nigeria population, by age group, 2004?09 (millions) 31
Table 22: Nigeria population forecast, by age group, 2009?14 (millions) 32
Table 23: Nigeria population, by gender, 2004?09 (millions) 32
Table 24: Nigeria population forecast, by gender, 2009?14 (millions) 33
Table 25: Nigeria nominal GDP, 2004?09 (NGNbn, nominal prices) 33
Table 26: Nigeria nominal GDP forecast, 2009?14 (NGNbn, nominal prices) 33
Table 27: Nigeria real GDP, 2004?09 (NGNbn, 2000 prices) 34
Table 28: Nigeria real GDP forecast, 2009?14 (NGNbn, 2000 prices) 34
Table 29: Nigeria real GDP, 2004?09 ($bn, 2000 prices) 34
Table 30: Nigeria real GDP forecast, 2009?14 ($bn, 2000 prices) 35
Table 31: Nigeria consumer price index, 2004?09 (2000=100) 35
Table 32: Nigeria consumer price index, 2009?14 (2000=100) 35



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