Facial Care in Romania to 2014 (Skincare)

Introduction

This databook provides key data and information on the Facial Care in Romania (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The facial care category was valued at RON236m ($93.7m) in 2009, representing a CAGR of 8% since 2004.
*By the end of 2014, the facial care category will be worth RON329.8m ($130.9m), with an expected CAGR of 6.9% between 2009 and 2014.
*The facial care market volume totaled 16.1 million units in 2009, representing a CAGR of 3.6% since 2004.
*By the end of 2014, the facial care market will total 19.2 million units, with an expected CAGR of 3.6% between 2009 and 2014.
*The facial care market was led by other moisturizers (representing 30.7% of the total value) followed by night cream and anti-agers, with a 13.6% and 11.9% market share, respectively. Creams and gels, toner and exfoliating scrubs form the next largest segments with an 11.3%, 10.6% and 8.4% market share, respectively. Fade cream, face mask, cleansing wipes and pore strips constitute the remaining segments with a 4.6%, 3.6%, 3.4% and 1.8% market share, respectively.
*Avon Products, Inc. is the market leader with a 21.8% share of the market.
Facial Care in Romania (Skincare)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: facial care 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Facial Care 9
Value analysis (Romanian New Leu), 2004?09 9
Value analysis (Romanian New Leu), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 19
Distribution analysis 24
Expenditure and consumption per capita 26
Chapter 4 Macroeconomic Profile 32
Macroeconomic Indicators 32
Chapter 5 Research Methodology 37
Methodology overview 37
Secondary research 38
Market modeling 39
Creating an initial data model 39
Revising the initial data model 39
Creating a final estimate 40
Creating demographic value splits 40
Primary research 40
Data finalization 41
Ongoing research 41

LIST OF FIGURES
Figure 1: Facial care, Romania, value by segment (RONm), 2004?14 11
Figure 2: Facial care, Romania, category growth comparison, by value, 2004?14 14
Figure 3: Facial care, Romania, volume by segment (units, million), 2004?14 17
Figure 4: Facial care, Romania, category growth comparison, by volume, 2004?14 18
Figure 5: Facial care, Romania, company share by value (%), 2008?09 21
Figure 6: Facial care, Romania, distribution channels by value (%), 2008?09 25
Figure 7: Annual data review process 38

LIST OF TABLES
Table 1: Facial care category definitions 3
Table 2: Facial care distribution channels 4
Table 3: Facial care, Romania, value by segment (RONm), 2004?09 9
Table 4: Facial care, Romania, value forecast by segment (RONm), 2009?14 10
Table 5: Facial care, Romania, value by segment ($m), 2004?09 12
Table 6: Facial care, Romania, value forecast by segment ($m), 2009?14 13
Table 7: Facial care, Romania, volume by segment (units, million), 2004?09 15
Table 8: Facial care, Romania, volume forecast by segment (units, million), 2009?14 16
Table 9: Facial care, Romania, brand share by value (%), 2008?09 19
Table 10: Facial care, Romania, value by brand (RONm), 2008?09 20
Table 11: Facial care, Romania, company share by value (%), 2008?09 22
Table 12: Facial care, Romania, value by company (RONm), 2008?09 23
Table 13: Facial care, Romania, distribution channels by value (%), 2008?09 24
Table 14: Facial care, Romania, value by distribution channel (RONm), 2008?09 24
Table 15: Facial care, Romania, expenditure per capita (RON), 2004?09 26
Table 16: Facial care, Romania, forecast expenditure per capita (RON), 2009?14 27
Table 17: Facial care, Romania, expenditure per capita ($), 2004?09 28
Table 18: Facial care, Romania, forecast expenditure per capita ($), 2009?14 29
Table 19: Facial care, Romania, consumption per capita (units), 2004?09 30
Table 20: Facial care, Romania, forecast consumption per capita (units), 2009?14 31
Table 21: Romania population, by age group, 2004?09 (millions) 32
Table 22: Romania population forecast, by age group, 2009?14 (millions) 33
Table 23: Romania population, by gender, 2004?09 (millions) 33
Table 24: Romania population forecast, by gender, 2009?14 (millions) 34
Table 25: Romania nominal GDP, 2004?09 (RONbn, nominal prices) 34
Table 26: Romania nominal GDP forecast, 2009?14 (RONbn, nominal prices) 34
Table 27: Romania real GDP, 2004?09 (RONbn, 2000 prices) 35
Table 28: Romania real GDP forecast, 2009?14 (RONbn, 2000 prices) 35
Table 29: Romania real GDP, 2004?09 ($bn, 2000 prices) 35
Table 30: Romania real GDP forecast, 2009?14 ($bn, 2000 prices) 36
Table 31: Romania consumer price index, 2004?09 (2000=100) 36
Table 32: Romania consumer price index, 2009?14 (2000=100) 36



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