TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: facial care 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Facial Care 9
Value analysis (South African Rand), 2004?09 9
Value analysis (South African Rand), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 19
Distribution analysis 24
Expenditure and consumption per capita 26
Chapter 4 Macroeconomic Profile 32
Macroeconomic Indicators 32
Chapter 5 Research Methodology 37
Methodology overview 37
Secondary research 38
Market modeling 39
Creating an initial data model 39
Revising the initial data model 39
Creating a final estimate 40
Creating demographic value splits 40
Primary research 40
Data finalization 41
Ongoing research 41
LIST OF FIGURES
Figure 1: Facial care, South Africa, value by segment (ZARm), 2004?14 11
Figure 2: Facial care, South Africa, category growth comparison, by value, 2004?14 14
Figure 3: Facial care, South Africa, volume by segment (units, million), 2004?14 17
Figure 4: Facial care, South Africa, category growth comparison, by volume, 2004?14 18
Figure 5: Facial care, South Africa, company share by value (%), 2008?09 21
Figure 6: Facial care, South Africa, distribution channels by value (%), 2008?09 25
Figure 7: Annual data review process 38
LIST OF TABLES
Table 1: Facial care category definitions 3
Table 2: Facial care distribution channels 4
Table 3: Facial care, South Africa, value by segment (ZARm), 2004?09 9
Table 4: Facial care, South Africa, value forecast by segment (ZARm), 2009?14 10
Table 5: Facial care, South Africa, value by segment ($m), 2004?09 12
Table 6: Facial care, South Africa, value forecast by segment ($m), 2009?14 13
Table 7: Facial care, South Africa, volume by segment (units, million), 2004?09 15
Table 8: Facial care, South Africa, volume forecast by segment (units, million), 2009?14 16
Table 9: Facial care, South Africa, brand share by value (%), 2008?09 19
Table 10: Facial care, South Africa, value by brand (ZARm), 2008?09 20
Table 11: Facial care, South Africa, company share by value (%), 2008?09 22
Table 12: Facial care, South Africa, value by company (ZARm), 2008?09 23
Table 13: Facial care, South Africa, distribution channels by value (%), 2008?09 24
Table 14: Facial care, South Africa, value by distribution channel (ZARm), 2008?09 24
Table 15: Facial care, South Africa, expenditure per capita (ZAR), 2004?09 26
Table 16: Facial care, South Africa, forecast expenditure per capita (ZAR), 2009?14 27
Table 17: Facial care, South Africa, expenditure per capita ($), 2004?09 28
Table 18: Facial care, South Africa, forecast expenditure per capita ($), 2009?14 29
Table 19: Facial care, South Africa, consumption per capita (units), 2004?09 30
Table 20: Facial care, South Africa, forecast consumption per capita (units), 2009?14 31
Table 21: South Africa population, by age group, 2004?09 (millions) 32
Table 22: South Africa population forecast, by age group, 2009?14 (millions) 33
Table 23: South Africa population, by gender, 2004?09 (millions) 33
Table 24: South Africa population forecast, by gender, 2009?14 (millions) 34
Table 25: South Africa nominal GDP, 2004?09 (ZARbn, nominal prices) 34
Table 26: South Africa nominal GDP forecast, 2009?14 (ZARbn, nominal prices) 34
Table 27: South Africa real GDP, 2004?09 (ZARbn, 2000 prices) 35
Table 28: South Africa real GDP forecast, 2009?14 (ZARbn, 2000 prices) 35
Table 29: South Africa real GDP, 2004?09 ($bn, 2000 prices) 35
Table 30: South Africa real GDP forecast, 2009?14 ($bn, 2000 prices) 36
Table 31: South Africa consumer price index, 2004?09 (2000=100) 36
Table 32: South Africa consumer price index, 2009?14 (2000=100) 36
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