TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
Procter & Gamble Company, The 22
Johnson & Johnson 27
Unilever 31
MARKET DISTRIBUTION 35
MARKET FORECASTS 36
Market value forecast 36
Market volume forecast 37
MACROECONOMIC INDICATORS 38
APPENDIX 40
Methodology 40
Industry associations 41
Related Datamonitor research 41
Disclaimer 42
ABOUT DATAMONITOR 43
Premium Reports 43
Summary Reports 43
Datamonitor consulting 43
LIST OF TABLES
Table 1: United States facial care market value: $ million, 2006–10 10
Table 2: United States facial care market volume: million units, 2006–10 11
Table 3: United States facial care market segmentation I:% share, by value, 2010 12
Table 4: United States facial care market segmentation II: % share, by value, 2010 13
Table 5: United States facial care market share: % share, by value, 2010 14
Table 6: Procter & Gamble Company, The: key facts 22
Table 7: Procter & Gamble Company, The: key financials ($) 25
Table 8: Procter & Gamble Company, The: key financial ratios 25
Table 9: Johnson & Johnson: key facts 27
Table 10: Johnson & Johnson: key financials ($) 29
Table 11: Johnson & Johnson: key financial ratios 29
Table 12: Unilever: key facts 31
Table 13: Unilever: key financials ($) 33
Table 14: Unilever: key financials (€) 33
Table 15: Unilever: key financial ratios 33
Table 16: United States facial care market distribution: % share, by value, 2010 35
Table 17: United States facial care market value forecast: $ million, 2010–15 36
Table 18: United States facial care market volume forecast: million units, 2010–15 37
Table 19: United States size of population (million), 2006–10 38
Table 20: United States gdp (constant 2000 prices, $ billion), 2006–10 38
Table 21: United States gdp (current prices, $ billion), 2006–10 38
Table 22: United States inflation, 2006–10 39
Table 23: United States consumer price index (absolute), 2006–10 39
Table 24: United States exchange rate, 2006–10 39
LIST OF FIGURES
Figure 1: United States facial care market value: $ million, 2006–10 10
Figure 2: United States facial care market volume: million units, 2006–10 11
Figure 3: United States facial care market segmentation I:% share, by value, 2010 12
Figure 4: United States facial care market segmentation II: % share, by value, 2010 13
Figure 5: United States facial care market share: % share, by value, 2010 14
Figure 6: Forces driving competition in the facial care market in the United States, 2010 15
Figure 7: Drivers of buyer power in the facial care market in the United States, 2010 17
Figure 8: Drivers of supplier power in the facial care market in the United States, 2010 18
Figure 9: Factors influencing the likelihood of new entrants in the facial care market in the United States, 2010 19
Figure 10: Factors influencing the threat of substitutes in the facial care market in the United States, 2010 20
Figure 11: Drivers of degree of rivalry in the facial care market in the United States, 2010 21
Figure 12: Procter & Gamble Company, The: revenues & profitability 26
Figure 13: Procter & Gamble Company, The: assets & liabilities 26
Figure 14: Johnson & Johnson: revenues & profitability 30
Figure 15: Johnson & Johnson: assets & liabilities 30
Figure 16: Unilever: revenues & profitability 34
Figure 17: Unilever: assets & liabilities 34
Figure 18: United States facial care market distribution: % share, by value, 2010 35
Figure 19: United States facial care market value forecast: $ million, 2010–15 36
Figure 20: United States facial care market volume forecast: million units, 2010–15 37
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