Facial Care in Uruguay to 2014 (Skincare)

Introduction

This databook provides key data and information on the Facial Care in Uruguay (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The facial care category was valued at UYU359.9m ($17.2m) in 2009, representing a CAGR of 5.4% since 2004.
*By the end of 2014, the facial care category will be worth UYU455m ($21.7m), with an expected CAGR of 4.8% between 2009 and 2014.
*The facial care market volume totaled 1.5 million units in 2009, representing a negative CAGR of 0.8% since 2004.
*By the end of 2014, the facial care market will total 1.5 million units, with an expected CAGR of 0.1% between 2009 and 2014.
*The facial care market was led by other moisturizers (representing 52.8% of the total value) followed by creams and gels, and anti-agers, with an 11% and 10.7% market share, respectively. Night cream, toner and cleansing wipes form the next largest segments with a 6.5%, 5.2% and 3% market share, respectively. Exfoliating scrubs, face mask, fade cream and pore strips constitute the remaining segments with a 2.9%, 2.8%, 2.6% and 2.59% market share, respectively.
*Laboratorios Celsius S.A is the market leader with a 20.8% share of the market.
Facial Care in Uruguay (Skincare)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: facial care 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Facial Care 9
Value analysis (Uruguayan Peso), 2004?09 9
Value analysis (Uruguayan Peso), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 18
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Macroeconomic Profile 29
Macroeconomic Indicators 29
Chapter 5 Research Methodology 34
Methodology overview 34
Secondary research 35
Market modeling 36
Creating an initial data model 36
Revising the initial data model 36
Creating a final estimate 37
Creating demographic value splits 37
Primary research 37
Data finalization 38
Ongoing research 38

LIST OF FIGURES
Figure 1: Facial care, Uruguay, value by segment (UYUm), 2004?14 11
Figure 2: Facial care, Uruguay, category growth comparison, by value, 2004?14 14
Figure 3: Facial care, Uruguay, volume by segment (units, million), 2004?14 17
Figure 4: Facial care, Uruguay, category growth comparison, by volume, 2004?14 17
Figure 5: Facial care, Uruguay, company share by value (%), 2008?09 19
Figure 6: Facial care, Uruguay, distribution channels by value (%), 2008?09 22
Figure 7: Annual data review process 35

LIST OF TABLES
Table 1: Facial care category definitions 3
Table 2: Facial care distribution channels 4
Table 3: Facial care, Uruguay, value by segment (UYUm), 2004?09 9
Table 4: Facial care, Uruguay, value forecast by segment (UYUm), 2009?14 10
Table 5: Facial care, Uruguay, value by segment ($m), 2004?09 12
Table 6: Facial care, Uruguay, value forecast by segment ($m), 2009?14 13
Table 7: Facial care, Uruguay, volume by segment (units, million), 2004?09 15
Table 8: Facial care, Uruguay, volume forecast by segment (units, million), 2009?14 16
Table 9: Facial care, Uruguay, brand share by value (%), 2008?09 18
Table 10: Facial care, Uruguay, value by brand (UYUm), 2008?09 18
Table 11: Facial care, Uruguay, company share by value (%), 2008?09 20
Table 12: Facial care, Uruguay, value by company (UYUm), 2008?09 20
Table 13: Facial care, Uruguay, distribution channels by value (%), 2008?09 21
Table 14: Facial care, Uruguay, value by distribution channel (UYUm), 2008?09 21
Table 15: Facial care, Uruguay, expenditure per capita (UYU), 2004?09 23
Table 16: Facial care, Uruguay, forecast expenditure per capita (UYU), 2009?14 24
Table 17: Facial care, Uruguay, expenditure per capita ($), 2004?09 25
Table 18: Facial care, Uruguay, forecast expenditure per capita ($), 2009?14 26
Table 19: Facial care, Uruguay, consumption per capita (units), 2004?09 27
Table 20: Facial care, Uruguay, forecast consumption per capita (units), 2009?14 28
Table 21: Uruguay population, by age group, 2004?09 (millions) 29
Table 22: Uruguay population forecast, by age group, 2009?14 (millions) 30
Table 23: Uruguay population, by gender, 2004?09 (millions) 30
Table 24: Uruguay population forecast, by gender, 2009?14 (millions) 31
Table 25: Uruguay nominal GDP, 2004?09 (UYUbn, nominal prices) 31
Table 26: Uruguay nominal GDP forecast, 2009?14 (UYUbn, nominal prices) 31
Table 27: Uruguay real GDP, 2004?09 (UYUbn, 2000 prices) 32
Table 28: Uruguay real GDP forecast, 2009?14 (UYUbn, 2000 prices) 32
Table 29: Uruguay real GDP, 2004?09 ($bn, 2000 prices) 32
Table 30: Uruguay real GDP forecast, 2009?14 ($bn, 2000 prices) 33
Table 31: Uruguay consumer price index, 2004?09 (2000=100) 33
Table 32: Uruguay consumer price index, 2009?14 (2000=100) 33



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