TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
Belcorp 22
Avon Products, Inc. 23
Johnson & Johnson 27
MARKET DISTRIBUTION 32
MARKET FORECASTS 33
Market value forecast 33
Market volume forecast 34
MACROECONOMIC INDICATORS 35
APPENDIX 37
Methodology 37
Industry associations 38
Related Datamonitor research 38
Disclaimer 39
ABOUT DATAMONITOR 40
Premium Reports 40
Summary Reports 40
Datamonitor consulting 40
LIST OF TABLES
Table 1: Venezuela facial care market value: $ million, 2006–10 10
Table 2: Venezuela facial care market volume: million units, 2006–10 11
Table 3: Venezuela facial care market segmentation I:% share, by value, 2010 12
Table 4: Venezuela facial care market segmentation II: % share, by value, 2010 13
Table 5: Venezuela facial care market share: % share, by value, 2010 14
Table 6: Belcorp: key facts 22
Table 7: Avon Products, Inc.: key facts 23
Table 8: Avon Products, Inc.: key financials ($) 25
Table 9: Avon Products, Inc.: key financial ratios 25
Table 10: Johnson & Johnson: key facts 27
Table 11: Johnson & Johnson: key financials ($) 29
Table 12: Johnson & Johnson: key financial ratios 30
Table 13: Venezuela facial care market distribution: % share, by value, 2010 32
Table 14: Venezuela facial care market value forecast: $ million, 2010–15 33
Table 15: Venezuela facial care market volume forecast: million units, 2010–15 34
Table 16: Venezuela size of population (million), 2006–10 35
Table 17: Venezuela gdp (constant 2000 prices, $ billion), 2006–10 35
Table 18: Venezuela gdp (current prices, $ billion), 2006–10 35
Table 19: Venezuela inflation, 2006–10 36
Table 20: Venezuela consumer price index (absolute), 2006–10 36
Table 21: Venezuela exchange rate, 2006–10 36
LIST OF FIGURES
Figure 1: Venezuela facial care market value: $ million, 2006–10 10
Figure 2: Venezuela facial care market volume: million units, 2006–10 11
Figure 3: Venezuela facial care market segmentation I:% share, by value, 2010 12
Figure 4: Venezuela facial care market segmentation II: % share, by value, 2010 13
Figure 5: Venezuela facial care market share: % share, by value, 2010 14
Figure 6: Forces driving competition in the facial care market in Venezuela, 2010 15
Figure 7: Drivers of buyer power in the facial care market in Venezuela, 2010 17
Figure 8: Drivers of supplier power in the facial care market in Venezuela, 2010 18
Figure 9: Factors influencing the likelihood of new entrants in the facial care market in Venezuela, 2010 19
Figure 10: Factors influencing the threat of substitutes in the facial care market in Venezuela, 2010 20
Figure 11: Drivers of degree of rivalry in the facial care market in Venezuela, 2010 21
Figure 12: Avon Products, Inc.: revenues & profitability 26
Figure 13: Avon Products, Inc.: assets & liabilities 26
Figure 14: Johnson & Johnson: revenues & profitability 30
Figure 15: Johnson & Johnson: assets & liabilities 31
Figure 16: Venezuela facial care market distribution: % share, by value, 2010 32
Figure 17: Venezuela facial care market value forecast: $ million, 2010–15 33
Figure 18: Venezuela facial care market volume forecast: million units, 2010–15 34
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