Facial Care in Vietnam to 2014 (Skincare)

Introduction

This databook provides key data and information on the Facial Care in Vietnam (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The facial care category was valued at VND1,208,509.5m ($74.1m) in 2009, representing a CAGR of 9.7% since 2004.
*By the end of 2014, the facial care category will be worth VND2,002,517.8m ($122.8m), with an expected CAGR of 10.6% between 2009 and 2014.
*The facial care market volume totaled 19.3 million units in 2009, representing a CAGR of 7.3% since 2004.
*By the end of 2014, the facial care market will total 28.8 million units, with an expected CAGR of 8.3% between 2009 and 2014.
*The facial care market was led by creams and gels (representing 30% of the total value) followed by exfoliating scrubs and face mask, with a 19.9% and 14.8% market share, respectively. Pore strips, anti-agers and other moisturizers form the next largest segments with a 13.4%, 6.6% and 6.4% market share, respectively. Night cream, cleansing wipes, fade cream and toner constitute the remaining segments with a 3.5%, 3.2%, 2.1% and 0.2% market share, respectively.
*Johnson & Johnson is the market leader with a 37.1% share of the market.
Facial Care in Vietnam (Skincare)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: facial care 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Facial Care 9
Value analysis (Vietnamese Dong), 2004?09 9
Value analysis (Vietnamese Dong), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 19
Distribution analysis 22
Expenditure and consumption per capita 24
Chapter 4 Macroeconomic Profile 30
Macroeconomic Indicators 30
Chapter 5 Research Methodology 35
Methodology overview 35
Secondary research 36
Market modeling 37
Creating an initial data model 37
Revising the initial data model 37
Creating a final estimate 38
Creating demographic value splits 38
Primary research 38
Data finalization 39
Ongoing research 39

LIST OF FIGURES
Figure 1: Facial care, Vietnam, value by segment (VNDm), 2004?14 11
Figure 2: Facial care, Vietnam, category growth comparison, by value, 2004?14 14
Figure 3: Facial care, Vietnam, volume by segment (units, million), 2004?14 17
Figure 4: Facial care, Vietnam, category growth comparison, by volume, 2004?14 18
Figure 5: Facial care, Vietnam, company share by value (%), 2008?09 20
Figure 6: Facial care, Vietnam, distribution channels by value (%), 2008?09 23
Figure 7: Annual data review process 36

LIST OF TABLES
Table 1: Facial care category definitions 3
Table 2: Facial care distribution channels 4
Table 3: Facial care, Vietnam, value by segment (VNDm), 2004?09 9
Table 4: Facial care, Vietnam, value forecast by segment (VNDm), 2009?14 10
Table 5: Facial care, Vietnam, value by segment ($m), 2004?09 12
Table 6: Facial care, Vietnam, value forecast by segment ($m), 2009?14 13
Table 7: Facial care, Vietnam, volume by segment (units, million), 2004?09 15
Table 8: Facial care, Vietnam, volume forecast by segment (units, million), 2009?14 16
Table 9: Facial care, Vietnam, brand share by value (%), 2008?09 19
Table 10: Facial care, Vietnam, value by brand (VNDm), 2008?09 19
Table 11: Facial care, Vietnam, company share by value (%), 2008?09 21
Table 12: Facial care, Vietnam, value by company (VNDm), 2008?09 21
Table 13: Facial care, Vietnam, distribution channels by value (%), 2008?09 22
Table 14: Facial care, Vietnam, value by distribution channel (VNDm), 2008?09 22
Table 15: Facial care, Vietnam, expenditure per capita (VND), 2004?09 24
Table 16: Facial care, Vietnam, forecast expenditure per capita (VND), 2009?14 25
Table 17: Facial care, Vietnam, expenditure per capita ($), 2004?09 26
Table 18: Facial care, Vietnam, forecast expenditure per capita ($), 2009?14 27
Table 19: Facial care, Vietnam, consumption per capita (units), 2004?09 28
Table 20: Facial care, Vietnam, forecast consumption per capita (units), 2009?14 29
Table 21: Vietnam population, by age group, 2004?09 (millions) 30
Table 22: Vietnam population forecast, by age group, 2009?14 (millions) 31
Table 23: Vietnam population, by gender, 2004?09 (millions) 31
Table 24: Vietnam population forecast, by gender, 2009?14 (millions) 32
Table 25: Vietnam nominal GDP, 2004?09 (VNDbn, nominal prices) 32
Table 26: Vietnam nominal GDP forecast, 2009?14 (VNDbn, nominal prices)z 32
Table 27: Vietnam real GDP, 2004?09 (VNDbn, 2000 prices) 33
Table 28: Vietnam real GDP forecast, 2009?14 (VNDbn, 2000 prices) 33
Table 29: Vietnam real GDP, 2004?09 ($bn, 2000 prices) 33
Table 30: Vietnam real GDP forecast, 2009?14 ($bn, 2000 prices) 34
Table 31: Vietnam consumer price index, 2004?09 (2000=100) 34
Table 32: Vietnam consumer price index, 2009?14 (2000=100) 34



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