Introduction
The U.S tire industry is highly concentrated with top four companies generating more than ninety percent of total sales. The U.S agricultural tire demand has remained fairly strong in 2009 but not as robust as it was in 2008. Original equipment tire shipments have been particularly impacted in a negative way due to the slowdown in orders from farm equipment manufacturers.

The farm tire market is divided into two segments namely, bias and radial, according to construction types. Although most of the farm tires are bias ply but the trend is changing towards the usage of radial tires. The demand for radial tires which are more beneficial in reducing compaction and better to handle heavy loads has far outstripped supply for the last few years.

Shift in agriculture towards large-scale farming has boosted the demand for bigger machines and thus larger tires. Improving living standards in the U.S and demand for food products are also driving investment in agriculture.

The pursuit of improved agricultural productivity favors larger cultivated areas. Technological developments in agriculture have been particularly influential in driving changes in the farm sector. The growing use of purchased inputs for farm production has increased the demand for farm equipments like tractors and agricultural combines and consequently farm tires. The net farm income and total crop production is also expected to increase in future years. Farm tire manufacturers have benefited from the strong agricultural economy over the past several years as farmers reinvest in larger, more powerful machinery.

Although there are number of companies engaged in the manufacturing of farm tires, Firestone enjoys a clear leadership in both the segments i.e. OE and RT. The other major players include Goodyear, Michelin, Titan and Trelleborg.

Scope
The current report covers the overview, market size and segmentation of the U.S farm tire market. The various drivers, opportunities and the challenges faced by the market are also discussed in detail. The competitive aspect of the market is also highlighted and the key players are profiled with their strategies for this market.

Reasons to Purchase
Provides input for strategic business planning
Insights on competitive positioning
Identifies business opportunities & challenges
Analyzes market growth and future trends

Report Highlights

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TABLE OF CONTENTS
1. Global Tire Market

Market Value
Market Segments
Breakdown by Region
Agricultural Tire Market by Region

2. The U.S Tire Industry

Market Size by Value
Market Volume
Market Share

3. The U.S Farm Tire Industry

3.1 Market Size

Market Size by Volume
Sales of Farm Tractors
Farm Income & Crop Production
Raw Materials

3.2 Market Segmentation

OE Segment - Market Share
Replacement Segment - Market Share

4. Industry Trends and Drivers

4.1 Fluctuating Raw Material Prices
4.2 Shift towards Large-Scale Farming
4.3 Improving Total Agricultural Production
4.4 Increased Government Subsidies to Farmers

5. Growth Opportunities

5.1 Rising Demand for Large-Volume Tires
5.2 “IF” Technology
5.3 Eco-Friendly Tires

6. Challenges

6.1 Soil Compaction
6.2 Disposal of Waste Tires

7. Company Profiles

7.1 The Goodyear Tire and Rubber Company
7.1.1 Business Overview
7.1.2 Business Strategies
New Product Development through Innovation
Maintain Leadership

7.2 Michelin
7.2.1 Business Description
7.2.2 Business Strategies
Expansion through Acquisitions and New Openings
Investing In High Growth Regions
Enhancing Product Performance and Services

7.3 Bridgestone Corporation
7.3.1 Business Description
7.3.2 Business Strategies
Strengthen Research and Development Capabilities
Diversified Product Portfolio
Vertical Integration
Expansion through Joint Ventures

8. Market Outlook

8.1 Market Forecast
8.2 Forecast Methodology
8.2.1 Dependent and Independent Variables
8.2.2 Correlation Analysis
7.2.3 Regression Analysis
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Retail Sales of Farm Equipments in the U.S (YTD Oct 2009 Vs 2008)
Major Players in OE Category in the U.S (2009)
Major Players in Replacement Category in the U.S (2009)
Farm Subsidies in the U.S (1995-2006)
Dependent & Independent Variables (2002– 2009)
Correlation Matrix
Model Summary – Coefficient of Determination
Regression Coefficients Output
Global Tire Market (2001-2008)
Breakdown of Global OE and RE Tire Demand (2008)
Breakdown of Global Tire Demand by End Use (2008)
Global Agricultural Tire Market (2009)
Global Tire Sales by Region (2008)
The U.S Tire Industry Revenue (2006-2010F)
Units of Tires Sold In the U.S (2006-2008)
Market Shares of Major U.S Tire Manufacturers (2009)
The U.S Shipments in Farm Tire Category (2007-2009)
Sales of Agricultural and Industrial Tractors (2006-2010E)
Sales of Harvesting Combines (2006-2010E)
Net Farm Income in the US (2006-2010F)
Crop production in the U.S (2006-2010F)
Farm Production Expenses in the US (2006-2010F)
Raw Materials Breakdown (2008)
Farm Tire Shipments by Segments (2008 vs 2009)
Natural Rubber Prices Trend (Q108-Q309)
Synthetic Rubber Prices Trend (Q108-Q309)
Total Agricultural Production in the U.S (2006-2010F)
Annual Revenue of Goodyear Tire (2006-2009)
Annual Revenue of Michelin (2005-2008)
Annual Revenue of Bridgestone Corporation (2005-2009)
The U.S Farm Tire Shipments (2009-2012F)
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