TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: female fragrances 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Female Fragrances 9
Value analysis (Euro), 2004?09 9
Value analysis (Euro), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 23
Expenditure and consumption per capita 25
Chapter 4 Macroeconomic Profile 28
Macroeconomic Indicators 28
Chapter 5 Research Methodology 33
Methodology overview 33
Secondary research 34
Market modeling 35
Creating an initial data model 35
Revising the initial data model 35
Creating a final estimate 36
Creating demographic value splits 36
Primary research 36
Data finalization 37
Ongoing research 37
LIST OF FIGURES
Figure 1: Female fragrances, Finland, value by segment (€m), 2004?14 11
Figure 2: Female fragrances, Finland, category growth comparison, by value, 2004?14 13
Figure 3: Female fragrances, Finland, volume by segment (units, million), 2004?14 16
Figure 4: Female fragrances, Finland, category growth comparison, by volume, 2004?14 16
Figure 5: Female fragrances, Finland, company share by value (%), 2008?09 20
Figure 6: Female fragrances, Finland, distribution channels by value (%), 2008?09 24
Figure 7: Annual data review process 34
LIST OF TABLES
Table 1: Female fragrances category definitions 3
Table 2: Female fragrances distribution channels 4
Table 3: Female fragrances, Finland, value by segment (€m), 2004?09 9
Table 4: Female fragrances, Finland, value forecast by segment (€m), 2009?14 10
Table 5: Female fragrances, Finland, value by segment ($m), 2004?09 12
Table 6: Female fragrances, Finland, value forecast by segment ($m), 2009?14 12
Table 7: Female fragrances, Finland, volume by segment (units, million), 2004?09 14
Table 8: Female fragrances, Finland, volume forecast by segment (units, million), 2009?14 15
Table 9: Female fragrances, Finland, brand share by value (%), 2008?09 17
Table 10: Female fragrances, Finland, value by brand (€m), 2008?09 19
Table 11: Female fragrances, Finland, company share by value (%), 2008?09 21
Table 12: Female fragrances, Finland, value by company (€m), 2008?09 22
Table 13: Female fragrances, Finland, distribution channels by value (%), 2008?09 23
Table 14: Female fragrances, Finland, value by distribution channel (€m), 2008?09 23
Table 15: Female fragrances, Finland, expenditure per capita (€), 2004?09 25
Table 16: Female fragrances, Finland, forecast expenditure per capita (€), 2009?14 25
Table 17: Female fragrances, Finland, expenditure per capita ($), 2004?09 26
Table 18: Female fragrances, Finland, forecast expenditure per capita ($), 2009?14 26
Table 19: Female fragrances, Finland, consumption per capita (units), 2004?09 27
Table 20: Female fragrances, Finland, forecast consumption per capita (units), 2009?14 27
Table 21: Finland population, by age group, 2004?09 (millions) 28
Table 22: Finland population forecast, by age group, 2009?14 (millions) 29
Table 23: Finland population, by gender, 2004?09 (millions) 29
Table 24: Finland population forecast, by gender, 2009?14 (millions) 30
Table 25: Finland nominal GDP, 2004?09 (€bn, nominal prices) 30
Table 26: Finland nominal GDP forecast, 2009?14 (€bn, nominal prices) 30
Table 27: Finland real GDP, 2004?09 (€bn, 2000 prices) 31
Table 28: Finland real GDP forecast, 2009?14 (€bn, 2000 prices) 31
Table 29: Finland real GDP, 2004?09 ($bn, 2000 prices) 31
Table 30: Finland real GDP forecast, 2009?14 ($bn, 2000 prices) 32
Table 31: Finland consumer price index, 2004?09 (2000=100) 32
Table 32: Finland consumer price index, 2009?14 (2000=100) 32
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