Female Fragrances Market in Hong Kong to 2014 (Fragrances)

Introduction

This databook provides key data and information on the Female Fragrances Market in Hong Kong (Fragrances). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights


The female fragrances category was valued at HK$594m ($76.3m) in 2009, representing a CAGR of 3.3% since 2004.

By the end of 2014, the female fragrances category will be worth HK$676.4m ($86.9m), with an expected CAGR of 2.6% between 2009 and 2014.

The female fragrances market volume totaled 4 million units in 2009, representing a CAGR of 2.3% since 2004.

By the end of 2014, the female fragrances market will total 4.4 million units, with an expected CAGR of 1.9% between 2009 and 2014.

The female fragrances market was led by premium female fragrances (representing 76.2% of the total value), with mass female fragrances accounting for the remaining 23.8% share.

L'Oreal S.A. is the market leader with a 16.5% share of the market.


Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the Female Fragrances Market in Hong Kong (Fragrances)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: female fragrances 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Female Fragrances 9
Value analysis (Hong Kong Dollar), 2004?09 9
Value analysis (Hong Kong Dollar), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 26
Expenditure and consumption per capita 28
Chapter 4 Macroeconomic Profile 31
Macroeconomic Indicators 31
Chapter 5 Research Methodology 36
Methodology overview 36
Secondary research 37
Market modeling 38
Creating an initial data model 38
Revising the initial data model 38
Creating a final estimate 39
Creating demographic value splits 39
Primary research 39
Data finalization 40
Ongoing research 40

LIST OF FIGURES
Figure 1: Female fragrances, Hong Kong, value by segment (HK$m), 2004?14 11
Figure 2: Female fragrances, Hong Kong, category growth comparison, by value, 2004?14 13
Figure 3: Female fragrances, Hong Kong, volume by segment (units, million), 2004?14 16
Figure 4: Female fragrances, Hong Kong, category growth comparison, by volume, 2004?14 16
Figure 5: Female fragrances, Hong Kong, company share by value (%), 2008?09 21
Figure 6: Female fragrances, Hong Kong, distribution channels by value (%), 2008?09 27
Figure 7: Annual data review process 37

LIST OF TABLES
Table 1: Female fragrances category definitions 3
Table 2: Female fragrances distribution channels 4
Table 3: Female fragrances, Hong Kong, value by segment (HK$m), 2004?09 9
Table 4: Female fragrances, Hong Kong, value forecast by segment (HK$m), 2009?14 10
Table 5: Female fragrances, Hong Kong, value by segment ($m), 2004?09 12
Table 6: Female fragrances, Hong Kong, value forecast by segment ($m), 2009?14 12
Table 7: Female fragrances, Hong Kong, volume by segment (units, million), 2004?09 14
Table 8: Female fragrances, Hong Kong, volume forecast by segment (units, million), 2009?14 15
Table 9: Female fragrances, Hong Kong, brand share by value (%), 2008?09 17
Table 10: Female fragrances, Hong Kong, value by brand (HK$m), 2008?09 19
Table 11: Female fragrances, Hong Kong, company share by value (%), 2008?09 22
Table 12: Female fragrances, Hong Kong, value by company (HK$m), 2008?09 24
Table 13: Female fragrances, Hong Kong, distribution channels by value (%), 2008?09 26
Table 14: Female fragrances, Hong Kong, value by distribution channel (HK$m), 2008?09 26
Table 15: Female fragrances, Hong Kong, expenditure per capita (HK$), 2004?09 28
Table 16: Female fragrances, Hong Kong, forecast expenditure per capita (HK$), 2009?14 28
Table 17: Female fragrances, Hong Kong, expenditure per capita ($), 2004?09 29
Table 18: Female fragrances, Hong Kong, forecast expenditure per capita ($), 2009?14 29
Table 19: Female fragrances, Hong Kong, consumption per capita (units), 2004?09 30
Table 20: Female fragrances, Hong Kong, forecast consumption per capita (units), 2009?14 30
Table 21: Hong Kong population, by age group, 2004?09 (millions) 31
Table 22: Hong Kong population forecast, by age group, 2009?14 (millions) 32
Table 23: Hong Kong population, by gender, 2004?09 (millions) 32
Table 24: Hong Kong population forecast, by gender, 2009?14 (millions) 33
Table 25: Hong Kong nominal GDP, 2004?09 (HK$bn, nominal prices) 33
Table 26: Hong Kong nominal GDP forecast, 2009?14 (HK$bn, nominal prices) 33
Table 27: Hong Kong real GDP, 2004?09 (HK$bn, 2000 prices) 34
Table 28: Hong Kong real GDP forecast, 2009?14 (HK$bn, 2000 prices) 34
Table 29: Hong Kong real GDP, 2004?09 ($bn, 2000 prices) 34
Table 30: Hong Kong real GDP forecast, 2009?14 ($bn, 2000 prices) 35
Table 31: Hong Kong consumer price index, 2004?09 (2000=100) 35
Table 32: Hong Kong consumer price index, 2009?14 (2000=100) 35


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