TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: female fragrances 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Female Fragrances 9
Value analysis (Israeli New Shekel), 2004?09 9
Value analysis (Israeli New Shekel), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 28
Expenditure and consumption per capita 30
Chapter 4 Macroeconomic Profile 33
Macroeconomic Indicators 33
Chapter 5 Research Methodology 38
Methodology overview 38
Secondary research 39
Market modeling 40
Creating an initial data model 40
Revising the initial data model 40
Creating a final estimate 41
Creating demographic value splits 41
Primary research 41
Data finalization 42
Ongoing research 42
LIST OF FIGURES
Figure 1: Female fragrances, Israel, value by segment (ILSm), 2004?14 11
Figure 2: Female fragrances, Israel, category growth comparison, by value, 2004?14 13
Figure 3: Female fragrances, Israel, volume by segment (units, million), 2004?14 16
Figure 4: Female fragrances, Israel, category growth comparison, by volume, 2004?14 16
Figure 5: Female fragrances, Israel, company share by value (%), 2008?09 25
Figure 6: Female fragrances, Israel, distribution channels by value (%), 2008?09 29
Figure 7: Annual data review process 39
LIST OF TABLES
Table 1: Female fragrances category definitions 3
Table 2: Female fragrances distribution channels 4
Table 3: Female fragrances, Israel, value by segment (ILSm), 2004?09 9
Table 4: Female fragrances, Israel, value forecast by segment (ILSm), 2009?14 10
Table 5: Female fragrances, Israel, value by segment ($m), 2004?09 12
Table 6: Female fragrances, Israel, value forecast by segment ($m), 2009?14 12
Table 7: Female fragrances, Israel, volume by segment (units, million), 2004?09 14
Table 8: Female fragrances, Israel, volume forecast by segment (units, million), 2009?14 15
Table 9: Female fragrances, Israel, brand share by value (%), 2008?09 17
Table 10: Female fragrances, Israel, value by brand (ILSm), 2008?09 21
Table 11: Female fragrances, Israel, company share by value (%), 2008?09 26
Table 12: Female fragrances, Israel, value by company (ILSm), 2008?09 27
Table 13: Female fragrances, Israel, distribution channels by value (%), 2008?09 28
Table 14: Female fragrances, Israel, value by distribution channel (ILSm), 2008?09 28
Table 15: Female fragrances, Israel, expenditure per capita (ILS), 2004?09 30
Table 16: Female fragrances, Israel, forecast expenditure per capita (ILS), 2009?14 30
Table 17: Female fragrances, Israel, expenditure per capita ($), 2004?09 31
Table 18: Female fragrances, Israel, forecast expenditure per capita ($), 2009?14 31
Table 19: Female fragrances, Israel, consumption per capita (units), 2004?09 32
Table 20: Female fragrances, Israel, forecast consumption per capita (units), 2009?14 32
Table 21: Israel population, by age group, 2004?09 (millions) 33
Table 22: Israel population forecast, by age group, 2009?14 (millions) 34
Table 23: Israel population, by gender, 2004?09 (millions) 34
Table 24: Israel population forecast, by gender, 2009?14 (millions) 35
Table 25: Israel nominal GDP, 2004?09 (ILSbn, nominal prices) 35
Table 26: Israel nominal GDP forecast, 2009?14 (ILSbn, nominal prices) 35
Table 27: Israel real GDP, 2004?09 (ILSbn, 2000 prices) 36
Table 28: Israel real GDP forecast, 2009?14 (ILSbn, 2000 prices) 36
Table 29: Israel real GDP, 2004?09 ($bn, 2000 prices) 36
Table 30: Israel real GDP forecast, 2009?14 ($bn, 2000 prices) 37
Table 31: Israel consumer price index, 2004?09 (2000=100) 37
Table 32: Israel consumer price index, 2009?14 (2000=100) 37
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