Female Fragrances Market in Pakistan to 2014 (Fragrances)

Introduction

This databook provides key data and information on the Female Fragrances Market in Pakistan (Fragrances). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights


The female fragrances category was valued at PKR470.1m ($6.7m) in 2009, representing a CAGR of 9.2% since 2004.

By the end of 2014, the female fragrances category will be worth PKR643.2m ($9.1m), with an expected CAGR of 6.5% between 2009 and 2014.

The female fragrances market volume totaled 0.4 million units in 2009, representing a CAGR of 6.8% since 2004.

By the end of 2014, the female fragrances market will total 0.5 million units, with an expected CAGR of 5% between 2009 and 2014.

The female fragrances market was led by mass female fragrances (representing 85% of the total value), with premium female fragrances accounting for the remaining 15% share.

Revlon, Inc. is the market leader with an 18.4% share of the market.


Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the Female Fragrances Market in Pakistan (Fragrances)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: female fragrances 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Female Fragrances 9
Value analysis (Pakistan Rupee), 2004?09 9
Value analysis (Pakistan Rupee), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic Indicators 25
Chapter 5 Research Methodology 29
Methodology overview 29
Secondary research 30
Market modeling 31
Creating an initial data model 31
Revising the initial data model 31
Creating a final estimate 32
Creating demographic value splits 32
Primary research 32
Data finalization 33
Ongoing research 33

LIST OF FIGURES
Figure 1: Female fragrances, Pakistan, value by segment (PKRm), 2004?14 11
Figure 2: Female fragrances, Pakistan, category growth comparison, by value, 2004?14 13
Figure 3: Female fragrances, Pakistan, volume by segment (units, million), 2004?14 16
Figure 4: Female fragrances, Pakistan, category growth comparison, by volume, 2004?14 16
Figure 5: Female fragrances, Pakistan, company share by value (%), 2008?09 18
Figure 6: Female fragrances, Pakistan, distribution channels by value (%), 2008?09 21
Figure 7: Annual data review process 30

LIST OF TABLES
Table 1: Female fragrances category definitions 3
Table 2: Female fragrances distribution channels 4
Table 3: Female fragrances, Pakistan, value by segment (PKRm), 2004?09 9
Table 4: Female fragrances, Pakistan, value forecast by segment (PKRm), 2009?14 10
Table 5: Female fragrances, Pakistan, value by segment ($m), 2004?09 12
Table 6: Female fragrances, Pakistan, value forecast by segment ($m), 2009?14 12
Table 7: Female fragrances, Pakistan, volume by segment (units, million), 2004?09 14
Table 8: Female fragrances, Pakistan, volume forecast by segment (units, million), 2009?14 15
Table 9: Female fragrances, Pakistan, brand share by value (%), 2008?09 17
Table 10: Female fragrances, Pakistan, value by brand (PKRm), 2008?09 17
Table 11: Female fragrances, Pakistan, company share by value (%), 2008?09 19
Table 12: Female fragrances, Pakistan, value by company (PKRm), 2008?09 19
Table 13: Female fragrances, Pakistan, distribution channels by value (%), 2008?09 20
Table 14: Female fragrances, Pakistan, value by distribution channel (PKRm), 2008?09 20
Table 15: Female fragrances, Pakistan, expenditure per capita (PKR), 2004?09 22
Table 16: Female fragrances, Pakistan, forecast expenditure per capita (PKR), 2009?14 22
Table 17: Female fragrances, Pakistan, expenditure per capita ($), 2004?09 23
Table 18: Female fragrances, Pakistan, forecast expenditure per capita ($), 2009?14 23
Table 19: Female fragrances, Pakistan, consumption per capita (units), 2004?09 24
Table 20: Female fragrances, Pakistan, forecast consumption per capita (units), 2009?14 24
Table 21: Pakistan population, by age group, 2004?09 (millions) 25
Table 22: Pakistan population forecast, by age group, 2009?14 (millions) 26
Table 23: Pakistan population, by gender, 2004?09 (millions) 26
Table 24: Pakistan population forecast, by gender, 2009?14 (millions) 27
Table 25: Pakistan nominal GDP, 2004?09 (PKRbn, nominal prices) 27
Table 26: Pakistan real GDP, 2004?09 (PKRbn, 2000 prices) 27
Table 27: Pakistan real GDP, 2004?09 ($bn, 2000 prices) 28
Table 28: Pakistan consumer price index, 2004?09 (2000=100) 28


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