Female Fragrances Market in Vietnam to 2014 (Fragrances)

Introduction

This databook provides key data and information on the Female Fragrances Market in Vietnam (Fragrances). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights


The female fragrances category was valued at VND427,369.5m ($26.2m) in 2009, representing a CAGR of 3.9% since 2004.

By the end of 2014, the female fragrances category will be worth VND509,516.7m ($31.3m), with an expected CAGR of 3.6% between 2009 and 2014.

The female fragrances market volume totaled 2.2 million units in 2009, representing a CAGR of 3.2% since 2004.

By the end of 2014, the female fragrances market will total 2.6 million units, with an expected CAGR of 3% between 2009 and 2014.

The female fragrances market was led by mass female fragrances (representing 89.9% of the total value), with premium female fragrances accounting for the remaining 10.1% share.

Saigon Cosmetics Corp. is the market leader with a 28.7% share of the market.


Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the Female Fragrances Market in Vietnam (Fragrances)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: female fragrances 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Female Fragrances 9
Value analysis (Vietnamese Dong), 2004?09 9
Value analysis (Vietnamese Dong), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic Indicators 25
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34

LIST OF FIGURES
Figure 1: Female fragrances, Vietnam, value by segment (VNDm), 2004?14 11
Figure 2: Female fragrances, Vietnam, category growth comparison, by value, 2004?14 13
Figure 3: Female fragrances, Vietnam, volume by segment (units, million), 2004?14 16
Figure 4: Female fragrances, Vietnam, category growth comparison, by volume, 2004?14 16
Figure 5: Female fragrances, Vietnam, company share by value (%), 2008?09 18
Figure 6: Female fragrances, Vietnam, distribution channels by value (%), 2008?09 21
Figure 7: Annual data review process 31

LIST OF TABLES
Table 1: Female fragrances category definitions 3
Table 2: Female fragrances distribution channels 4
Table 3: Female fragrances, Vietnam, value by segment (VNDm), 2004?09 9
Table 4: Female fragrances, Vietnam, value forecast by segment (VNDm), 2009?14 10
Table 5: Female fragrances, Vietnam, value by segment ($m), 2004?09 12
Table 6: Female fragrances, Vietnam, value forecast by segment ($m), 2009?14 12
Table 7: Female fragrances, Vietnam, volume by segment (units, million), 2004?09 14
Table 8: Female fragrances, Vietnam, volume forecast by segment (units, million), 2009?14 15
Table 9: Female fragrances, Vietnam, brand share by value (%), 2008?09 17
Table 10: Female fragrances, Vietnam, value by brand (VNDm), 2008?09 17
Table 11: Female fragrances, Vietnam, company share by value (%), 2008?09 19
Table 12: Female fragrances, Vietnam, value by company (VNDm), 2008?09 19
Table 13: Female fragrances, Vietnam, distribution channels by value (%), 2008?09 20
Table 14: Female fragrances, Vietnam, value by distribution channel (VNDm), 2008?09 20
Table 15: Female fragrances, Vietnam, expenditure per capita (VND), 2004?09 22
Table 16: Female fragrances, Vietnam, forecast expenditure per capita (VND), 2009?14 22
Table 17: Female fragrances, Vietnam, expenditure per capita ($), 2004?09 23
Table 18: Female fragrances, Vietnam, forecast expenditure per capita ($), 2009?14 23
Table 19: Female fragrances, Vietnam, consumption per capita (units), 2004?09 24
Table 20: Female fragrances, Vietnam, forecast consumption per capita (units), 2009?14 24
Table 21: Vietnam population, by age group, 2004?09 (millions) 25
Table 22: Vietnam population forecast, by age group, 2009?14 (millions) 26
Table 23: Vietnam population, by gender, 2004?09 (millions) 26
Table 24: Vietnam population forecast, by gender, 2009?14 (millions) 27
Table 25: Vietnam nominal GDP, 2004?09 (VNDbn, nominal prices) 27
Table 26: Vietnam nominal GDP forecast, 2009?14 (VNDbn, nominal prices)z 27
Table 27: Vietnam real GDP, 2004?09 (VNDbn, 2000 prices) 28
Table 28: Vietnam real GDP forecast, 2009?14 (VNDbn, 2000 prices) 28
Table 29: Vietnam real GDP, 2004?09 ($bn, 2000 prices) 28
Table 30: Vietnam real GDP forecast, 2009?14 ($bn, 2000 prices) 29
Table 31: Vietnam consumer price index, 2004?09 (2000=100) 29
Table 32: Vietnam consumer price index, 2009?14 (2000=100) 29


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