Feminine Care in the US to 2014

Introduction

This databook provides key data and information on the feminine care market in the US. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories; sanitary pads, pantiliners and shields, tampons and internal cleansers

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the feminine care market, including company overview, key facts and business description

Highlights

The market for feminine care in the US decreased at a compound annual growth rate of 0.8% between 2004 and 2009.

The sanitary pads category led the feminine care market in the US, accounting for a share of 49.8%.

Leading players in US feminine care market include Procter & Gamble Company, The, Johnson & Johnson and Kimberly-Clark Corporation.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the feminine care market in the US

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: feminine care 2
Summary category level: internal cleansers 3
Summary category level: pantiliners and shields 4
Summary category level: sanitary pads 5
Summary category level: tampons 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 20
Value analysis (US Dollar), 2004?09 20
Value analysis (US Dollar), 2009?14 21
Volume analysis, 2004?09 23
Volume analysis, 2009?14 24
Company and brand share analysis 26
Distribution analysis 30
Expenditure and consumption per capita 32
Chapter 4 Leading Company Profiles 35
The Procter & Gamble Company 35
Johnson & Johnson 37
Chapter 5 Category Analysis: Internal Cleansers 39
Value analysis (US Dollar), 2004?09 39
Value analysis (US Dollar), 2009?14 40
Volume analysis, 2004?09 41
Volume analysis, 2009?14 42
Company and brand share analysis 43
Distribution analysis 45
Expenditure and consumption per capita 47
Chapter 6 Category Analysis: Pantiliners and Shields 49
Value analysis (US Dollar), 2004?09 49
Value analysis (US Dollar), 2009?14 50
Volume analysis, 2004?09 51
Volume analysis, 2009?14 52
Company and brand share analysis 53
Distribution analysis 56
Expenditure and consumption per capita 58
Chapter 7 Category Analysis: Sanitary Pads 60
Value analysis (US Dollar), 2004?09 60
Value analysis (US Dollar), 2009?14 61
Volume analysis, 2004?09 62
Volume analysis, 2009?14 63
Company and brand share analysis 64
Distribution analysis 67
Expenditure and consumption per capita 69
Chapter 8 Category Analysis: Tampons 71
Value analysis (US Dollar), 2004?09 71
Value analysis (US Dollar), 2009?14 72
Volume analysis, 2004?09 73
Volume analysis, 2009?14 74
Company and brand share analysis 75
Distribution analysis 79
Expenditure and consumption per capita 81
Chapter 9 Country Comparison 83
Value 83
Volume 87
Market share 91
Chapter 10 New Product Development 92
Product launches over time 92
Recent product launches 94
Chapter 11 Macroeconomic Profile 95
Macroeconomic Indicators 95
Chapter 12 Research Methodology 100
Methodology overview 100
Secondary research 101
Market modeling 102
Creating an initial data model 102
Revising the initial data model 102
Creating a final estimate 103
Creating demographic value splits 103
Primary research 103
Data finalization 104
Ongoing research 104
Chapter 13 Appendix 105
Future readings 105
How to contact experts in your industry 105
Disclaimer 105

LIST OF FIGURES
Figure 1: Feminine care, US, value by category ($m), 2004?14 22
Figure 2: Feminine care, US, category growth comparison, by value, 2004?14 22
Figure 3: Feminine care, US, volume by category (units/6 oz bottle, million), 2004?14 25
Figure 4: Feminine care, US, category growth comparison, by volume, 2004?14 25
Figure 5: Feminine care, US, company share by value (%), 2008?09 28
Figure 6: Feminine care, US, distribution channels by value (%), 2008?09 31
Figure 7: Internal cleansers, US, value ($m), 2004?14 40
Figure 8: Internal cleansers, US, volume (6 oz bottle, million), 2004?14 42
Figure 9: Internal cleansers, US, distribution channels by value (%), 2008?09 46
Figure 10: Pantiliners and shields, US, value ($m), 2004?14 50
Figure 11: Pantiliners and shields, US, volume (units, million), 2004?14 52
Figure 12: Pantiliners and shields, US, company share by value (%), 2008?09 54
Figure 13: Pantiliners and shields, US, distribution channels by value (%), 2008?09 57
Figure 14: Sanitary pads, US, value ($m), 2004?14 61
Figure 15: Sanitary pads, US, volume (units, million), 2004?14 63
Figure 16: Sanitary pads, US, company share by value (%), 2008?09 65
Figure 17: Sanitary pads, US, distribution channels by value (%), 2008?09 68
Figure 18: Tampons, US, value ($m), 2004?14 72
Figure 19: Tampons, US, volume (units, million), 2004?14 74
Figure 20: Tampons, US, company share by value (%), 2008?09 77
Figure 21: Tampons, US, distribution channels by value (%), 2008?09 80
Figure 22: Global feminine care market split (value terms, 2009), top five countries 84
Figure 23: Global feminine care market value, 2004–09, top five countries 86
Figure 24: Global feminine care market split (volume terms, 2009), top five countries 88
Figure 25: Global feminine care market volume, 2004–09, top five countries 90
Figure 26: Annual data review process 101

LIST OF TABLES
Table 1: Feminine care category definitions 9
Table 2: Feminine care distribution channels 10
Table 3: Feminine care, US, value by category ($m), 2004?09 20
Table 4: Feminine care, US, value forecast by category ($m), 2009?14 21
Table 5: Feminine care, US, volume by category (units/6 oz bottle, million), 2004?09 23
Table 6: Feminine care, US, volume forecast by category (units/6 oz bottle, million), 2009?14 24
Table 7: Feminine care, US, brand share by value (%), 2008?09 26
Table 8: Feminine care, US, value by brand ($m), 2008?09 27
Table 9: Feminine care, US, company share by value (%), 2008?09 29
Table 10: Feminine care, US, value by company ($m), 2008?09 29
Table 11: Feminine care, US, distribution channels by value (%), 2008?09 30
Table 12: Feminine care, US, value by distribution channel ($m), 2008?09 30
Table 13: Feminine care, US, expenditure per capita ($), 2004?09 32
Table 14: Feminine care, US, forecast expenditure per capita ($), 2009?14 33
Table 15: Feminine care, US, consumption per capita (units/6 oz bottle), 2004?09 33
Table 16: Feminine care, US, forecast consumption per capita (units/6 oz bottle), 2009?14 34
Table 17: The Procter & Gamble Company key facts 35
Table 18: Johnson & Johnson key facts 37
Table 19: Internal cleansers, US, value ($m), 2004?09 39
Table 20: Internal cleansers, US, value forecast ($m), 2009?14 40
Table 21: Internal cleansers, US, volume (6 oz bottle, million), 2004?09 41
Table 22: Internal cleansers, US, volume forecast (6 oz bottle, million), 2009?14 42
Table 23: Internal cleansers, US, brand share by value (%), 2008?09 43
Table 24: Internal cleansers, US, value by brand ($m), 2008?09 43
Table 25: Internal cleansers, US, company share by value (%), 2008?09 44
Table 26: Internal cleansers, US, value by company ($m), 2008?09 44
Table 27: Internal cleansers, US, distribution channels by value (%), 2008?09 45
Table 28: Internal cleansers, US, value by distribution channel ($m), 2008?09 45
Table 29: Internal cleansers, US, expenditure per capita ($), 2004?09 47
Table 30: Internal cleansers, US, forecast expenditure per capita ($), 2009?14 47
Table 31: Internal cleansers, US, consumption per capita (6 oz bottle), 2004?09 48
Table 32: Internal cleansers, US, forecast consumption per capita (6 oz bottle), 2009?14 48
Table 33: Pantiliners and shields, US, value ($m), 2004?09 49
Table 34: Pantiliners and shields, US, value forecast ($m), 2009?14 50
Table 35: Pantiliners and shields, US, volume (units, million), 2004?09 51
Table 36: Pantiliners and shields, US, volume forecast (units, million), 2009?14 52
Table 37: Pantiliners and shields, US, brand share by value (%), 2008?09 53
Table 38: Pantiliners and shields, US, value by brand ($m), 2008?09 53
Table 39: Pantiliners and shields, US, company share by value (%), 2008?09 55
Table 40: Pantiliners and shields, US, value by company ($m), 2008?09 55
Table 41: Pantiliners and shields, US, distribution channels by value (%), 2008?09 56
Table 42: Pantiliners and shields, US, value by distribution channel ($m), 2008?09 56
Table 43: Pantiliners and shields, US, expenditure per capita ($), 2004?09 58
Table 44: Pantiliners and shields, US, forecast expenditure per capita ($), 2009?14 58
Table 45: Pantiliners and shields, US, consumption per capita (units), 2004?09 59
Table 46: Pantiliners and shields, US, forecast consumption per capita (units), 2009?14 59
Table 47: Sanitary pads, US, value ($m), 2004?09 60
Table 48: Sanitary pads, US, value forecast ($m), 2009?14 61
Table 49: Sanitary pads, US, volume (units, million), 2004?09 62
Table 50: Sanitary pads, US, volume forecast (units, million), 2009?14 63
Table 51: Sanitary pads, US, brand share by value (%), 2008?09 64
Table 52: Sanitary pads, US, value by brand ($m), 2008?09 64
Table 53: Sanitary pads, US, company share by value (%), 2008?09 66
Table 54: Sanitary pads, US, value by company ($m), 2008?09 66
Table 55: Sanitary pads, US, distribution channels by value (%), 2008?09 67
Table 56: Sanitary pads, US, value by distribution channel ($m), 2008?09 67
Table 57: Sanitary pads, US, expenditure per capita ($), 2004?09 69
Table 58: Sanitary pads, US, forecast expenditure per capita ($), 2009?14 69
Table 59: Sanitary pads, US, consumption per capita (units), 2004?09 70
Table 60: Sanitary pads, US, forecast consumption per capita (units), 2009?14 70
Table 61: Tampons, US, value ($m), 2004?09 71
Table 62: Tampons, US, value forecast ($m), 2009?14 72
Table 63: Tampons, US, volume (units, million), 2004?09 73
Table 64: Tampons, US, volume forecast (units, million), 2009?14 74
Table 65: Tampons, US, brand share by value (%), 2008?09 75
Table 66: Tampons, US, value by brand ($m), 2008?09 76
Table 67: Tampons, US, company share by value (%), 2008?09 78
Table 68: Tampons, US, value by company ($m), 2008?09 78
Table 69: Tampons, US, distribution channels by value (%), 2008?09 79
Table 70: Tampons, US, value by distribution channel ($m), 2008?09 79
Table 71: Tampons, US, expenditure per capita ($), 2004?09 81
Table 72: Tampons, US, forecast expenditure per capita ($), 2009?14 81
Table 73: Tampons, US, consumption per capita (units), 2004?09 82
Table 74: Tampons, US, forecast consumption per capita (units), 2009?14 82
Table 75: Global feminine care market value, 2009 83
Table 76: Global feminine care market split (value terms ($m), 2009), top five countries 86
Table 77: Global feminine care market volume, 2009 87
Table 78: Global feminine care market split (volume terms, 2009), top five countries 90
Table 79: Leading players, top five countries 91
Table 80: US feminine care new product launches reports, by company (top five companies), 2009 92
Table 81: US feminine care new product launches SKUs, by company (top five companies), 2009 92
Table 82: US feminine care new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 93
Table 83: US feminine care new product launches (reports), by ingredients (top 10 ingredients), 2009 93
Table 84: US feminine care new product launches (reports), by package tags or claims (top 10 claims), 2009 94
Table 85: US feminine care new product launches - recent five launches (2009) 94
Table 86: US population, by age group, 2004?09 (millions) 95
Table 87: US population forecast, by age group, 2009?14 (millions) 96
Table 88: US population, by gender, 2004?09 (millions) 96
Table 89: US population forecast, by gender, 2009?14 (millions) 97
Table 90: US nominal GDP, 2004?09 ($bn, nominal prices) 97
Table 91: US nominal GDP forecast, 2009?14 ($bn, nominal prices) 97
Table 92: US real GDP, 2004?09 ($bn, 2000 prices) 98
Table 93: US real GDP forecast, 2009?14 ($bn, 2000 prices) 98
Table 94: US consumer price index, 2004?09 (2000=100) 99
Table 95: US consumer price index, 2009?14 (2000=100) 99



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