Feminine care in Asia-Pacific to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: feminine care 2
Summary category level: internal cleansers 3
Summary category level: pantiliners and shields 4
Summary category level: sanitary pads 5
Summary category level: tampons 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Overview 18
Value Analysis 18
Volume Analysis 20
Chapter 4 Asia Pacific Feminine care: Market Overview 22
Value analysis (US Dollars), 2004?09 22
Value analysis (US Dollars), 2009?14 23
Volume analysis, 2004?09 25
Volume analysis, 2009?14 26
Company share analysis 28
Distribution analysis 31
Expenditure and consumption per capita 33
Chapter 5 Leading Company Profiles 36
Johnson & Johnson 36
The Procter & Gamble Company 38
Chapter 6 Category Analysis: Internal Cleansers 40
Value analysis (US Dollars), 2004?09 40
Value analysis (US Dollars), 2009?14 41
Volume analysis, 2004?09 42
Volume analysis, 2009?14 43
Company share analysis 44
Distribution analysis 46
Expenditure and consumption per capita 48
Chapter 7 Category Analysis: Pantiliners and Shields 50
Value analysis (US Dollars), 2004?09 50
Value analysis (US Dollars), 2009?14 51
Volume analysis, 2004?09 52
Volume analysis, 2009?14 53
Company share analysis 54
Distribution analysis 57
Expenditure and consumption per capita 59
Chapter 8 Category Analysis: Sanitary Pads 61
Value analysis (US Dollars), 2004?09 61
Value analysis (US Dollars), 2009?14 62
Volume analysis, 2004?09 63
Volume analysis, 2009?14 64
Company share analysis 65
Distribution analysis 68
Expenditure and consumption per capita 70
Chapter 9 Category Analysis: Tampons 72
Value analysis (US Dollars), 2004?09 72
Value analysis (US Dollars), 2009?14 73
Volume analysis, 2004?09 74
Volume analysis, 2009?14 75
Company share analysis 76
Distribution analysis 79
Expenditure and consumption per capita 81
Chapter 10 Research Methodology 83
Methodology overview 83
Secondary research 84
Market modeling 85
Creating an initial data model 85
Revising the initial data model 85
Creating a final estimate 86
Creating demographic value splits 86
Primary research 86
Data finalization 87
Ongoing research 87
Chapter 11 Appendix 88
Future readings 88
How to contact experts in your industry 88
Disclaimer 88

LIST OF FIGURES
Figure 1: Feminine care, Asia Pacific, value by category ($m), 2004?14 24
Figure 2: Feminine care, Asia Pacific, category growth comparison, by value, 2004?14 24
Figure 3: Feminine care, Asia Pacific, volume by category (units/6 oz bottle, million), 2004?14 27
Figure 4: Feminine care, Asia Pacific, company share (top five companies) by value (%), 2008?09 30
Figure 5: Feminine care, Asia Pacific, distribution channels by value (%), 2008?09 32
Figure 6: Internal cleansers, Asia Pacific, value ($m), 2004?14 41
Figure 7: Internal cleansers, Asia Pacific, volume (6 oz bottle, million), 2004?14 43
Figure 8: Internal cleansers, Asia Pacific, company share (top five companies) by value (%), 2008?09 45
Figure 9: Internal cleansers, Asia Pacific, distribution channels by value (%), 2008?09 47
Figure 10: Pantiliners and shields, Asia Pacific, value ($m), 2004?14 51
Figure 11: Pantiliners and shields, Asia Pacific, volume (units, million), 2004?14 53
Figure 12: Pantiliners and shields, Asia Pacific, company share (top five companies) by value (%), 2008?09 56
Figure 13: Pantiliners and shields, Asia Pacific, distribution channels by value (%), 2008?09 58
Figure 14: Sanitary pads, Asia Pacific, value ($m), 2004?14 62
Figure 15: Sanitary pads, Asia Pacific, volume (units, million), 2004?14 64
Figure 16: Sanitary pads, Asia Pacific, company share (top five companies) by value (%), 2008?09 67
Figure 17: Sanitary pads, Asia Pacific, distribution channels by value (%), 2008?09 69
Figure 18: Tampons, Asia Pacific, value ($m), 2004?14 73
Figure 19: Tampons, Asia Pacific, volume (units, million), 2004?14 75
Figure 20: Tampons, Asia Pacific, company share (top five companies) by value (%), 2008?09 78
Figure 21: Tampons, Asia Pacific, distribution channels by value (%), 2008?09 80
Figure 22: Annual data review process 84

LIST OF TABLES
Table 1: Feminine care category definitions 9
Table 2: Feminine care distribution channels 10
Table 3: Feminine care, Asia Pacific, value (country-wise), 2004?09 ($m) 18
Table 4: Feminine care, Asia Pacific, value (country-wise) forecast, 2009?14 ($m) 19
Table 5: Feminine care, Asia Pacific, volume (country-wise), 2004?09 (units/6 oz bottle, million) 20
Table 6: Feminine care, Asia Pacific, volume (country-wise) forecast, 2009?14 (units/6 oz bottle, million) 21
Table 7: Feminine care, Asia Pacific, value by category ($m), 2004?09 22
Table 8: Feminine care, Asia Pacific, value forecast by category ($m), 2009?14 23
Table 9: Feminine care, Asia Pacific, volume by category (units/6 oz bottle, million), 2004?09 25
Table 10: Feminine care, Asia Pacific, volume forecast by category (units/6 oz bottle, million), 2009?14 26
Table 11: Feminine care, Asia Pacific, company share (top 20 companies) by value (%), 2008?09 28
Table 12: Feminine care, Asia Pacific, value by company ($m), 2008?09 29
Table 13: Feminine care, Asia Pacific, distribution channels by value (%), 2008?09 31
Table 14: Feminine care, Asia Pacific, value by distribution channel ($m), 2008?09 31
Table 15: Feminine care, Asia Pacific, expenditure per capita ($), 2004?09 33
Table 16: Feminine care, Asia Pacific, forecast expenditure per capita ($), 2009?14 34
Table 17: Feminine care, Asia Pacific, consumption per capita (units/6 oz bottle), 2004?09 34
Table 18: Feminine care, Asia Pacific, forecast consumption per capita (units/6 oz bottle), 2009?14 35
Table 19: Johnson & Johnson key facts 36
Table 20: The Procter & Gamble Company key facts 38
Table 21: Internal cleansers, Asia Pacific, value ($m), 2004?09 40
Table 22: Internal cleansers, Asia Pacific, value forecast ($m), 2009?14 41
Table 23: Internal cleansers, Asia Pacific, volume (6 oz bottle, million), 2004?09 42
Table 24: Internal cleansers, Asia Pacific, volume forecast (6 oz bottle, million), 2009?14 43
Table 25: Internal cleansers, Asia Pacific, company share by value (%), 2008?09 44
Table 26: Internal cleansers, Asia Pacific, value by company ($m), 2008?09 44
Table 27: Internal cleansers, Asia Pacific, distribution channels by value (%), 2008?09 46
Table 28: Internal cleansers, Asia Pacific, value by distribution channel ($m), 2008?09 46
Table 29: Internal cleansers, Asia Pacific, expenditure per capita ($), 2004?09 48
Table 30: Internal cleansers, Asia Pacific, forecast expenditure per capita ($), 2009?14 48
Table 31: Internal cleansers, Asia Pacific, consumption per capita (6 oz bottle), 2004?09 49
Table 32: Internal cleansers, Asia Pacific, forecast consumption per capita (6 oz bottle), 2009?14 49
Table 33: Pantiliners and shields, Asia Pacific, value ($m), 2004?09 50
Table 34: Pantiliners and shields, Asia Pacific, value forecast ($m), 2009?14 51
Table 35: Pantiliners and shields, Asia Pacific, volume (units, million), 2004?09 52
Table 36: Pantiliners and shields, Asia Pacific, volume forecast (units, million), 2009?14 53
Table 37: Pantiliners and shields, Asia Pacific, company share by value (%), 2008?09 54
Table 38: Pantiliners and shields, Asia Pacific, value by company ($m), 2008?09 55
Table 39: Pantiliners and shields, Asia Pacific, distribution channels by value (%), 2008?09 57
Table 40: Pantiliners and shields, Asia Pacific, value by distribution channel ($m), 2008?09 57
Table 41: Pantiliners and shields, Asia Pacific, expenditure per capita ($), 2004?09 59
Table 42: Pantiliners and shields, Asia Pacific, forecast expenditure per capita ($), 2009?14 59
Table 43: Pantiliners and shields, Asia Pacific, consumption per capita (units), 2004?09 60
Table 44: Pantiliners and shields, Asia Pacific, forecast consumption per capita (units), 2009?14 60
Table 45: Sanitary pads, Asia Pacific, value ($m), 2004?09 61
Table 46: Sanitary pads, Asia Pacific, value forecast ($m), 2009?14 62
Table 47: Sanitary pads, Asia Pacific, volume (units, million), 2004?09 63
Table 48: Sanitary pads, Asia Pacific, volume forecast (units, million), 2009?14 64
Table 49: Sanitary pads, Asia Pacific, company share (top 20 companies) by value (%), 2008?09 65
Table 50: Sanitary pads, Asia Pacific, value by company ($m), 2008?09 66
Table 51: Sanitary pads, Asia Pacific, distribution channels by value (%), 2008?09 68
Table 52: Sanitary pads, Asia Pacific, value by distribution channel ($m), 2008?09 68
Table 53: Sanitary pads, Asia Pacific, expenditure per capita ($), 2004?09 70
Table 54: Sanitary pads, Asia Pacific, forecast expenditure per capita ($), 2009?14 70
Table 55: Sanitary pads, Asia Pacific, consumption per capita (units), 2004?09 71
Table 56: Sanitary pads, Asia Pacific, forecast consumption per capita (units), 2009?14 71
Table 57: Tampons, Asia Pacific, value ($m), 2004?09 72
Table 58: Tampons, Asia Pacific, value forecast ($m), 2009?14 73
Table 59: Tampons, Asia Pacific, volume (units, million), 2004?09 74
Table 60: Tampons, Asia Pacific, volume forecast (units, million), 2009?14 75
Table 61: Tampons, Asia Pacific, company share by value (%), 2008?09 76
Table 62: Tampons, Asia Pacific, value by company ($m), 2008?09 77
Table 63: Tampons, Asia Pacific, distribution channels by value (%), 2008?09 79
Table 64: Tampons, Asia Pacific, value by distribution channel ($m), 2008?09 79
Table 65: Tampons, Asia Pacific, expenditure per capita ($), 2004?09 81
Table 66: Tampons, Asia Pacific, forecast expenditure per capita ($), 2009?14 81
Table 67: Tampons, Asia Pacific, consumption per capita (units), 2004?09 82
Table 68: Tampons, Asia Pacific, forecast consumption per capita (units), 2009?14 82



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