Feminine Care in the Czech Republic to 2014

Introduction

This databook provides key data and information on the feminine care market in the Czech Republic. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories; sanitary pads, pantiliners and shields, tampons and internal cleansers

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the feminine market, including company overview, key facts and business description

Highlights

The market for feminine care in the Czech Republic increased at a compound annual growth rate of 5.8% between 2004 and 2009.

The sanitary pads category led the feminine care market in the Czech Republic, accounting for a share of 50.7%.

Leading players in Czech Republican feminine care market include Procter & Gamble Company, The, Johnson & Johnson and Kimberly-Clark Corporation.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the feminine care market in the Czech Republic

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: feminine care 2
Summary category level: internal cleansers 3
Summary category level: pantiliners and shields 4
Summary category level: sanitary pads 5
Summary category level: tampons 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Czech Koruna), 2004?09 21
Value analysis (Czech Koruna), 2009?14 22
Value analysis (US dollars), 2004?09 24
Value analysis (US dollars), 2009?14 25
Volume analysis, 2004?09 26
Volume analysis, 2009?14 27
Company and brand share analysis 29
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profiles 39
The Procter & Gamble Company 39
Johnson & Johnson 41
Chapter 5 Category Analysis: Internal Cleansers 43
Value analysis (Czech Koruna), 2004?09 43
Value analysis (Czech Koruna), 2009?14 44
Value analysis (US dollars), 2004?09 45
Value analysis (US dollars), 2009?14 45
Volume analysis, 2004?09 46
Volume analysis, 2009?14 47
Company and brand share analysis 48
Distribution analysis 50
Expenditure and consumption per capita 52
Chapter 6 Category Analysis: Pantiliners and Shields 55
Value analysis (Czech Koruna), 2004?09 55
Value analysis (Czech Koruna), 2009?14 56
Value analysis (US dollars), 2004?09 57
Value analysis (US dollars), 2009?14 57
Volume analysis, 2004?09 58
Volume analysis, 2009?14 59
Company and brand share analysis 60
Distribution analysis 63
Expenditure and consumption per capita 65
Chapter 7 Category Analysis: Sanitary Pads 68
Value analysis (Czech Koruna), 2004?09 68
Value analysis (Czech Koruna), 2009?14 69
Value analysis (US dollars), 2004?09 70
Value analysis (US dollars), 2009?14 70
Volume analysis, 2004?09 71
Volume analysis, 2009?14 72
Company and brand share analysis 73
Distribution analysis 76
Expenditure and consumption per capita 78
Chapter 8 Category Analysis: Tampons 81
Value analysis (Czech Koruna), 2004?09 81
Value analysis (Czech Koruna), 2009?14 82
Value analysis (US dollars), 2004?09 83
Value analysis (US dollars), 2009?14 83
Volume analysis, 2004?09 84
Volume analysis, 2009?14 85
Company and brand share analysis 86
Distribution analysis 89
Expenditure and consumption per capita 91
Chapter 9 Country Comparison 94
Value 94
Volume 98
Market share 102
Chapter 10 New Product Development 103
Product launches over time 103
Recent product launches 105
Chapter 11 Macroeconomic Profile 106
Macroeconomic Indicators 106
Chapter 12 Research Methodology 111
Methodology overview 111
Secondary research 112
Market modeling 113
Creating an initial data model 113
Revising the initial data model 113
Creating a final estimate 114
Creating demographic value splits 114
Primary research 114
Data finalization 115
Ongoing research 115
Chapter 13 Appendix 116
Future readings 116
How to contact experts in your industry 116
Disclaimer 116

LIST OF FIGURES
Figure 1: Feminine care, Czech Republic, value by category (CZKm), 2004?14 23
Figure 2: Feminine care, Czech Republic, category growth comparison, by value, 2004?14 25
Figure 3: Feminine care, Czech Republic, volume by category (units/6 oz bottle, million), 2004?14 28
Figure 4: Feminine care, Czech Republic, category growth comparison, by volume, 2004?14 28
Figure 5: Feminine care, Czech Republic, company share by value (%), 2008?09 31
Figure 6: Feminine care, Czech Republic, distribution channels by value (%), 2008?09 34
Figure 7: Internal cleansers, Czech Republic, value (CZKm), 2004?14 44
Figure 8: Internal cleansers, Czech Republic, volume (6 oz bottle, million), 2004?14 47
Figure 9: Internal cleansers, Czech Republic, distribution channels by value (%), 2008?09 51
Figure 10: Pantiliners and shields, Czech Republic, value (CZKm), 2004?14 56
Figure 11: Pantiliners and shields, Czech Republic, volume (units, million), 2004?14 59
Figure 12: Pantiliners and shields, Czech Republic, company share by value (%), 2008?09 61
Figure 13: Pantiliners and shields, Czech Republic, distribution channels by value (%), 2008?09 64
Figure 14: Sanitary pads, Czech Republic, value (CZKm), 2004?14 69
Figure 15: Sanitary pads, Czech Republic, volume (units, million), 2004?14 72
Figure 16: Sanitary pads, Czech Republic, company share by value (%), 2008?09 74
Figure 17: Sanitary pads, Czech Republic, distribution channels by value (%), 2008?09 77
Figure 18: Tampons, Czech Republic, value (CZKm), 2004?14 82
Figure 19: Tampons, Czech Republic, volume (units, million), 2004?14 85
Figure 20: Tampons, Czech Republic, company share by value (%), 2008?09 87
Figure 21: Tampons, Czech Republic, distribution channels by value (%), 2008?09 90
Figure 22: Global feminine care market split (value terms, 2009), top five countries 95
Figure 23: Global feminine care market value, 2004–09, top five countries 97
Figure 24: Global feminine care market split (volume terms, 2009), top five countries 99
Figure 25: Global feminine care market volume, 2004–09, top five countries 101
Figure 26: Annual data review process 112

LIST OF TABLES
Table 1: Feminine care category definitions 9
Table 2: Feminine care distribution channels 10
Table 3: Feminine care, Czech Republic, value by category (CZKm), 2004?09 21
Table 4: Feminine care, Czech Republic, value forecast by category (CZKm), 2009?14 22
Table 5: Feminine care, Czech Republic, value by category ($m), 2004?09 24
Table 6: Feminine care, Czech Republic, value forecast by category ($m), 2009?14 25
Table 7: Feminine care, Czech Republic, volume by category (units/6 oz bottle, million), 2004?09 26
Table 8: Feminine care, Czech Republic, volume forecast by category (units/6 oz bottle, million), 2009?14 27
Table 9: Feminine care, Czech Republic, brand share by value (%), 2008?09 29
Table 10: Feminine care, Czech Republic, value by brand (CZKm), 2008?09 30
Table 11: Feminine care, Czech Republic, company share by value (%), 2008?09 32
Table 12: Feminine care, Czech Republic, value by company (CZKm), 2008?09 32
Table 13: Feminine care, Czech Republic, distribution channels by value (%), 2008?09 33
Table 14: Feminine care, Czech Republic, value by distribution channel (CZKm), 2008?09 33
Table 15: Feminine care, Czech Republic, expenditure per capita (CZK), 2004?09 35
Table 16: Feminine care, Czech Republic, forecast expenditure per capita (CZK), 2009?14 36
Table 17: Feminine care, Czech Republic, expenditure per capita ($), 2004?09 36
Table 18: Feminine care, Czech Republic, forecast expenditure per capita ($), 2009?14 37
Table 19: Feminine care, Czech Republic, consumption per capita (units/6 oz bottle), 2004?09 37
Table 20: Feminine care, Czech Republic, forecast consumption per capita (units/6 oz bottle), 2009?14 38
Table 21: The Procter & Gamble Company key facts 39
Table 22: Johnson & Johnson key facts 41
Table 23: Internal cleansers, Czech Republic, value (CZKm), 2004?09 43
Table 24: Internal cleansers, Czech Republic, value forecast (CZKm), 2009?14 44
Table 25: Internal cleansers, Czech Republic, value ($m), 2004?09 45
Table 26: Internal cleansers, Czech Republic, value forecast ($m), 2009?14 45
Table 27: Internal cleansers, Czech Republic, volume (6 oz bottle, million), 2004?09 46
Table 28: Internal cleansers, Czech Republic, volume forecast (6 oz bottle, million), 2009?14 47
Table 29: Internal cleansers, Czech Republic, brand share by value (%), 2008?09 48
Table 30: Internal cleansers, Czech Republic, value by brand (CZKm), 2008?09 48
Table 31: Internal cleansers, Czech Republic, company share by value (%), 2008?09 49
Table 32: Internal cleansers, Czech Republic, value by company (CZKm), 2008?09 49
Table 33: Internal cleansers, Czech Republic, distribution channels by value (%), 2008?09 50
Table 34: Internal cleansers, Czech Republic, value by distribution channel (CZKm), 2008?09 50
Table 35: Internal cleansers, Czech Republic, expenditure per capita (CZK), 2004?09 52
Table 36: Internal cleansers, Czech Republic, forecast expenditure per capita (CZK), 2009?14 52
Table 37: Internal cleansers, Czech Republic, expenditure per capita ($), 2004?09 53
Table 38: Internal cleansers, Czech Republic, forecast expenditure per capita ($), 2009?14 53
Table 39: Internal cleansers, Czech Republic, consumption per capita (6 oz bottle), 2004?09 54
Table 40: Internal cleansers, Czech Republic, forecast consumption per capita (6 oz bottle), 2009?14 54
Table 41: Pantiliners and shields, Czech Republic, value (CZKm), 2004?09 55
Table 42: Pantiliners and shields, Czech Republic, value forecast (CZKm), 2009?14 56
Table 43: Pantiliners and shields, Czech Republic, value ($m), 2004?09 57
Table 44: Pantiliners and shields, Czech Republic, value forecast ($m), 2009?14 57
Table 45: Pantiliners and shields, Czech Republic, volume (units, million), 2004?09 58
Table 46: Pantiliners and shields, Czech Republic, volume forecast (units, million), 2009?14 59
Table 47: Pantiliners and shields, Czech Republic, brand share by value (%), 2008?09 60
Table 48: Pantiliners and shields, Czech Republic, value by brand (CZKm), 2008?09 60
Table 49: Pantiliners and shields, Czech Republic, company share by value (%), 2008?09 62
Table 50: Pantiliners and shields, Czech Republic, value by company (CZKm), 2008?09 62
Table 51: Pantiliners and shields, Czech Republic, distribution channels by value (%), 2008?09 63
Table 52: Pantiliners and shields, Czech Republic, value by distribution channel (CZKm), 2008?09 63
Table 53: Pantiliners and shields, Czech Republic, expenditure per capita (CZK), 2004?09 65
Table 54: Pantiliners and shields, Czech Republic, forecast expenditure per capita (CZK), 2009?14 65
Table 55: Pantiliners and shields, Czech Republic, expenditure per capita ($), 2004?09 66
Table 56: Pantiliners and shields, Czech Republic, forecast expenditure per capita ($), 2009?14 66
Table 57: Pantiliners and shields, Czech Republic, consumption per capita (units), 2004?09 67
Table 58: Pantiliners and shields, Czech Republic, forecast consumption per capita (units), 2009?14 67
Table 59: Sanitary pads, Czech Republic, value (CZKm), 2004?09 68
Table 60: Sanitary pads, Czech Republic, value forecast (CZKm), 2009?14 69
Table 61: Sanitary pads, Czech Republic, value ($m), 2004?09 70
Table 62: Sanitary pads, Czech Republic, value forecast ($m), 2009?14 70
Table 63: Sanitary pads, Czech Republic, volume (units, million), 2004?09 71
Table 64: Sanitary pads, Czech Republic, volume forecast (units, million), 2009?14 72
Table 65: Sanitary pads, Czech Republic, brand share by value (%), 2008?09 73
Table 66: Sanitary pads, Czech Republic, value by brand (CZKm), 2008?09 73
Table 67: Sanitary pads, Czech Republic, company share by value (%), 2008?09 75
Table 68: Sanitary pads, Czech Republic, value by company (CZKm), 2008?09 75
Table 69: Sanitary pads, Czech Republic, distribution channels by value (%), 2008?09 76
Table 70: Sanitary pads, Czech Republic, value by distribution channel (CZKm), 2008?09 76
Table 71: Sanitary pads, Czech Republic, expenditure per capita (CZK), 2004?09 78
Table 72: Sanitary pads, Czech Republic, forecast expenditure per capita (CZK), 2009?14 78
Table 73: Sanitary pads, Czech Republic, expenditure per capita ($), 2004?09 79
Table 74: Sanitary pads, Czech Republic, forecast expenditure per capita ($), 2009?14 79
Table 75: Sanitary pads, Czech Republic, consumption per capita (units), 2004?09 80
Table 76: Sanitary pads, Czech Republic, forecast consumption per capita (units), 2009?14 80
Table 77: Tampons, Czech Republic, value (CZKm), 2004?09 81
Table 78: Tampons, Czech Republic, value forecast (CZKm), 2009?14 82
Table 79: Tampons, Czech Republic, value ($m), 2004?09 83
Table 80: Tampons, Czech Republic, value forecast ($m), 2009?14 83
Table 81: Tampons, Czech Republic, volume (units, million), 2004?09 84
Table 82: Tampons, Czech Republic, volume forecast (units, million), 2009?14 85
Table 83: Tampons, Czech Republic, brand share by value (%), 2008?09 86
Table 84: Tampons, Czech Republic, value by brand (CZKm), 2008?09 86
Table 85: Tampons, Czech Republic, company share by value (%), 2008?09 88
Table 86: Tampons, Czech Republic, value by company (CZKm), 2008?09 88
Table 87: Tampons, Czech Republic, distribution channels by value (%), 2008?09 89
Table 88: Tampons, Czech Republic, value by distribution channel (CZKm), 2008?09 89
Table 89: Tampons, Czech Republic, expenditure per capita (CZK), 2004?09 91
Table 90: Tampons, Czech Republic, forecast expenditure per capita (CZK), 2009?14 91
Table 91: Tampons, Czech Republic, expenditure per capita ($), 2004?09 92
Table 92: Tampons, Czech Republic, forecast expenditure per capita ($), 2009?14 92
Table 93: Tampons, Czech Republic, consumption per capita (units), 2004?09 93
Table 94: Tampons, Czech Republic, forecast consumption per capita (units), 2009?14 93
Table 95: Global feminine care market value, 2009 94
Table 96: Global feminine care market split (value terms ($m), 2009), top five countries 97
Table 97: Global feminine care market volume, 2009 98
Table 98: Global feminine care market split (volume terms, 2009), top five countries 101
Table 99: Leading players, top five countries 102
Table 100: Czech Republic feminine care new product launches reports, by company, 2009 103
Table 101: Czech Republic feminine care new product launches SKUs, by company, 2009 103
Table 102: Czech Republic feminine care new product launches (reports), by flavor and fragrances, 2009 104
Table 103: Czech Republic feminine care new product launches (reports), by ingredients(top 10 ingredients), 2009 104
Table 104: Czech Republic feminine care new product launches (reports), by package tags or claims, 2009 105
Table 105: Czech Republic feminine care new product launches - recent launch (2009) 105
Table 106: Czech Republic population, by age group, 2004?09 (millions) 106
Table 107: Czech Republic population forecast, by age group, 2009?14 (millions) 107
Table 108: Czech Republic population, by gender, 2004?09 (millions) 107
Table 109: Czech Republic population forecast, by gender, 2009?14 (millions) 108
Table 110: Czech Republic nominal GDP, 2004?09 (CZKbn, nominal prices) 108
Table 111: Czech Republic nominal GDP forecast, 2009?14 (CZKbn, nominal prices) 108
Table 112: Czech Republic real GDP, 2004?09 (CZKbn, 2000 prices) 109
Table 113: Czech Republic real GDP forecast, 2009?14 (CZKbn, 2000 prices) 109
Table 114: Czech Republic real GDP, 2004?09 ($bn, 2000 prices) 109
Table 115: Czech Republic real GDP forecast, 2009?14 ($bn, 2000 prices) 110
Table 116: Czech Republic consumer price index, 2004?09 (2000=100) 110
Table 117: Czech Republic consumer price index, 2009?14 (2000=100) 110


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