Feminine Care in Latin America to 2014

Introduction

This databook provides key data and information on the feminine care market covering eight countries in Latin America. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: sanitary pads, pantiliners and shields, tampons, and internal cleansers

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the feminine care market, including company overview, key facts and business description

Highlights

The market for feminine care in Latin America increased at a compound annual growth rate of 8.2% between 2004 and 2009.

The sanitary pads category led the feminine care market in Latin America, accounting for a share of 73.8%.

The leading players in the Latin American feminine care market include Johnson & Johnson, Procter & Gamble Company, The and Kimberly-Clark Corporation.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the feminine care market in Latin America

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: feminine care 2
Summary category level: internal cleansers 3
Summary category level: pantiliners and shields 4
Summary category level: sanitary pads 5
Summary category level: tampons 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Overview 19
Value Analysis 19
Volume Analysis 20
Chapter 4 Latin America Feminine care: Market Overview 21
Value analysis (US Dollars), 2004?09 21
Value analysis (US Dollars), 2009?14 22
Volume analysis, 2004?09 24
Volume analysis, 2009?14 25
Company share analysis 27
Distribution analysis 30
Expenditure and consumption per capita 32
Chapter 5 Leading Company Profiles 35
Johnson & Johnson 35
The Procter & Gamble Company 37
Chapter 6 Category Analysis: Internal Cleansers 39
Value analysis (US Dollars), 2004?09 39
Value analysis (US Dollars), 2009?14 40
Volume analysis, 2004?09 41
Volume analysis, 2009?14 42
Company share analysis 43
Distribution analysis 46
Expenditure and consumption per capita 48
Chapter 7 Category Analysis: Pantiliners and Shields 50
Value analysis (US Dollars), 2004?09 50
Value analysis (US Dollars), 2009?14 51
Volume analysis, 2004?09 52
Volume analysis, 2009?14 53
Company share analysis 54
Distribution analysis 56
Expenditure and consumption per capita 58
Chapter 8 Category Analysis: Sanitary Pads 60
Value analysis (US Dollars), 2004?09 60
Value analysis (US Dollars), 2009?14 61
Volume analysis, 2004?09 62
Volume analysis, 2009?14 63
Company share analysis 64
Distribution analysis 66
Expenditure and consumption per capita 68
Chapter 9 Category Analysis: Tampons 70
Value analysis (US Dollars), 2004?09 70
Value analysis (US Dollars), 2009?14 71
Volume analysis, 2004?09 72
Volume analysis, 2009?14 73
Company share analysis 74
Distribution analysis 76
Expenditure and consumption per capita 78
Chapter 10 Research Methodology 80
Methodology overview 80
Secondary research 81
Market modeling 82
Creating an initial data model 82
Revising the initial data model 82
Creating a final estimate 83
Creating demographic value splits 83
Primary research 83
Data finalization 84
Ongoing research 84
Chapter 11 Appendix 85
Future readings 85
How to contact experts in your industry 85
Disclaimer 85

LIST OF FIGURES
Figure 1: Feminine care, Latin America, value by category ($m), 2004?14 23
Figure 2: Feminine care, Latin America, category growth comparison, by value, 2004?14 23
Figure 3: Feminine care, Latin America, volume by category (units/6 oz bottle, million), 2004?14 26
Figure 4: Feminine care, Latin America, category growth comparison, by volume, 2004?14 26
Figure 5: Feminine care, Latin America, company share (top five companies) by value (%), 2008?09 29
Figure 6: Feminine care, Latin America, distribution channels by value (%), 2008?09 31
Figure 7: Internal cleansers, Latin America, value ($m), 2004?14 40
Figure 8: Internal cleansers, Latin America, volume (6 oz bottle, million), 2004?14 42
Figure 9: Internal cleansers, Latin America, company share (top five companies) by value (%), 2008?09 45
Figure 10: Internal cleansers, Latin America, distribution channels by value (%), 2008?09 47
Figure 11: Pantiliners and shields, Latin America, value ($m), 2004?14 51
Figure 12: Pantiliners and shields, Latin America, volume (units, million), 2004?14 53
Figure 13: Pantiliners and shields, Latin America, company share by value (%), 2008?09 55
Figure 14: Pantiliners and shields, Latin America, distribution channels by value (%), 2008?09 57
Figure 15: Sanitary pads, Latin America, value ($m), 2004?14 61
Figure 16: Sanitary pads, Latin America, volume (units, million), 2004?14 63
Figure 17: Sanitary pads, Latin America, company share (top five companies) by value (%), 2008?09 65
Figure 18: Sanitary pads, Latin America, distribution channels by value (%), 2008?09 67
Figure 19: Tampons, Latin America, value ($m), 2004?14 71
Figure 20: Tampons, Latin America, volume (units, million), 2004?14 73
Figure 21: Tampons, Latin America, company share by value (%), 2008?09 75
Figure 22: Tampons, Latin America, distribution channels by value (%), 2008?09 77
Figure 23: Annual data review process 81

LIST OF TABLES
Table 1: Feminine care category definitions 9
Table 2: Feminine care distribution channels 10
Table 3: Feminine care, Latin America, value (country-wise), 2004?09 ($m) 19
Table 4: Feminine care, Latin America, value (country-wise) forecast, 2009?14 ($m) 19
Table 5: Feminine care, Latin America, volume (country-wise), 2004?09 (units/6 oz bottle, million) 20
Table 6: Feminine care, Latin America, volume (country-wise) forecast, 2009?14 (units/6 oz bottle, million) 20
Table 7: Feminine care, Latin America, value by category ($m), 2004?09 21
Table 8: Feminine care, Latin America, value forecast by category ($m), 2009?14 22
Table 9: Feminine care, Latin America, volume by category (units/6 oz bottle, million), 2004?09 24
Table 10: Feminine care, Latin America, volume forecast by category (units/6 oz bottle, million), 2009?14 25
Table 11: Feminine care, Latin America, company share (top 20 companies) by value (%), 2008?09 27
Table 12: Feminine care, Latin America, value by company ($m), 2008?09 28
Table 13: Feminine care, Latin America, distribution channels by value (%), 2008?09 30
Table 14: Feminine care, Latin America, value by distribution channel ($m), 2008?09 30
Table 15: Feminine care, Latin America, expenditure per capita ($), 2004?09 32
Table 16: Feminine care, Latin America, forecast expenditure per capita ($), 2009?14 33
Table 17: Feminine care, Latin America, consumption per capita (units/6 oz bottle), 2004?09 33
Table 18: Feminine care, Latin America, forecast consumption per capita (units/6 oz bottle), 2009?14 34
Table 19: Johnson & Johnson key facts 35
Table 20: The Procter & Gamble Company key facts 37
Table 21: Internal cleansers, Latin America, value ($m), 2004?09 39
Table 22: Internal cleansers, Latin America, value forecast ($m), 2009?14 40
Table 23: Internal cleansers, Latin America, volume (6 oz bottle, million), 2004?09 41
Table 24: Internal cleansers, Latin America, volume forecast (6 oz bottle, million), 2009?14 42
Table 25: Internal cleansers, Latin America, company share by value (%), 2008?09 43
Table 26: Internal cleansers, Latin America, value by company ($m), 2008?09 44
Table 27: Internal cleansers, Latin America, distribution channels by value (%), 2008?09 46
Table 28: Internal cleansers, Latin America, value by distribution channel ($m), 2008?09 46
Table 29: Internal cleansers, Latin America, expenditure per capita ($), 2004?09 48
Table 30: Internal cleansers, Latin America, forecast expenditure per capita ($), 2009?14 48
Table 31: Internal cleansers, Latin America, consumption per capita (6 oz bottle), 2004?09 49
Table 32: Internal cleansers, Latin America, forecast consumption per capita (6 oz bottle), 2009?14 49
Table 33: Pantiliners and shields, Latin America, value ($m), 2004?09 50
Table 34: Pantiliners and shields, Latin America, value forecast ($m), 2009?14 51
Table 35: Pantiliners and shields, Latin America, volume (units, million), 2004?09 52
Table 36: Pantiliners and shields, Latin America, volume forecast (units, million), 2009?14 53
Table 37: Pantiliners and shields, Latin America, company share by value (%), 2008?09 54
Table 38: Pantiliners and shields, Latin America, value by company ($m), 2008?09 54
Table 39: Pantiliners and shields, Latin America, distribution channels by value (%), 2008?09 56
Table 40: Pantiliners and shields, Latin America, value by distribution channel ($m), 2008?09 56
Table 41: Pantiliners and shields, Latin America, expenditure per capita ($), 2004?09 58
Table 42: Pantiliners and shields, Latin America, forecast expenditure per capita ($), 2009?14 58
Table 43: Pantiliners and shields, Latin America, consumption per capita (units), 2004?09 59
Table 44: Pantiliners and shields, Latin America, forecast consumption per capita (units), 2009?14 59
Table 45: Sanitary pads, Latin America, value ($m), 2004?09 60
Table 46: Sanitary pads, Latin America, value forecast ($m), 2009?14 61
Table 47: Sanitary pads, Latin America, volume (units, million), 2004?09 62
Table 48: Sanitary pads, Latin America, volume forecast (units, million), 2009?14 63
Table 49: Sanitary pads, Latin America, company share by value (%), 2008?09 64
Table 50: Sanitary pads, Latin America, value by company ($m), 2008?09 64
Table 51: Sanitary pads, Latin America, distribution channels by value (%), 2008?09 66
Table 52: Sanitary pads, Latin America, value by distribution channel ($m), 2008?09 66
Table 53: Sanitary pads, Latin America, expenditure per capita ($), 2004?09 68
Table 54: Sanitary pads, Latin America, forecast expenditure per capita ($), 2009?14 68
Table 55: Sanitary pads, Latin America, consumption per capita (units), 2004?09 69
Table 56: Sanitary pads, Latin America, forecast consumption per capita (units), 2009?14 69
Table 57: Tampons, Latin America, value ($m), 2004?09 70
Table 58: Tampons, Latin America, value forecast ($m), 2009?14 71
Table 59: Tampons, Latin America, volume (units, million), 2004?09 72
Table 60: Tampons, Latin America, volume forecast (units, million), 2009?14 73
Table 61: Tampons, Latin America, company share by value (%), 2008?09 74
Table 62: Tampons, Latin America, value by company ($m), 2008?09 74
Table 63: Tampons, Latin America, distribution channels by value (%), 2008?09 76
Table 64: Tampons, Latin America, value by distribution channel ($m), 2008?09 76
Table 65: Tampons, Latin America, expenditure per capita ($), 2004?09 78
Table 66: Tampons, Latin America, forecast expenditure per capita ($), 2009?14 78
Table 67: Tampons, Latin America, consumption per capita (units), 2004?09 79
Table 68: Tampons, Latin America, forecast consumption per capita (units), 2009?14 79



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